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How we combined Design Thinking and Agile Practices - Ritu Mehta

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AGILE GURUGRAM 2017 | Day 2 | Talk | 12:15 - 13:00

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How we combined Design Thinking and Agile Practices - Ritu Mehta

  1. 1. Design Thinking + Agile Principles Collaboration, Creativity, and Deliberate Design-Centered Innovation 1
  2. 2. 2 Provide Customer Value The 21st Century Challenges us to Change Competitive Advantage Always at Risk Technology Advances Fast and Furious Software Embedded in Everything Convergence digital, social and mobile spheres Every Company a Technology Company Change & Complexity the only Constant Innovation Complexity The Internet of Everything
  3. 3. We need to Disrupt Traditional Business Models and Value Streams Portfolio Management Strategy BA / PM Decision Making Leadership Collaboration Tools & Systems Teams Communication Innovation PMO Resource Management Competencies BACOE
  4. 4. 4 Actual features vs features used by most people The Consumption Gap J.B. Wood President and CEO of the Technology Services Industry Association (TSIA)
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  7. 7. 7 10 years of design for them
  8. 8. 8 Or that
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  11. 11. 11 Consumption Changes with Technology
  12. 12. 12
  13. 13. 13 Ref: Simon Sinek: How great leaders inspire action
  14. 14. 14 Less is more sometimes often
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  17. 17. AWS – Start with Customer & Work Backwards - Press Release Describe the product in terms of customer value Why will customers care? Is it newsworthy? How is this differentiated? Rahul Pathak GM, Amazon Athena & Amazon EMR at AWS
  18. 18. FAQ Answer customer questions How does this help me? How do I get started? How will this work with my ETL/BI tools? When should I use this vs. Hadoop? Rahul Pathak GM, Amazon Athena & Amazon EMR at AWS
  19. 19. 19 Write a narrative •6-page document explaining why this is a good opportunity • What problem are we solving? • Why should we build something? • Is this a multi-billion dollar opportunity? • How will we build it? •Document needs to stand alone • Want the best ideas to win, not the best presenters • Make assumptions explicit Rahul Pathak GM, Amazon Athena & Amazon EMR at AWS
  20. 20. 20 What’s the Big Deal about Desig Thinking? Combines empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem contextTom Kelley and Dave Kelley, Creative Confidence, Crown Business, 2013
  21. 21. Converging Disciplines to meet 21st Century Challenges Technology (Feasibility) Business (Viability) Art (Emotion, Desirability) Customer Value (Usability, Deep Need)
  22. 22. 22 Marks the Convergence of Technology and the Arts Design thinking… a methodology that imbues the full spectrum of i o atio … a a age e t strategy… a system that uses the desig er’s se si ility a d ethods to at h peoples’ eeds ith hat is te h ologi ally feasible and what a viable business can convert into consumer value and market opportunity. Tim Brown, CEO, IDEO and member of the Mayo Clinic Innovation Advisory Council
  23. 23. What is Design-centered Business Analysis? Deep Customer Understanding Collaborate, Experiment, Adapt, Invent Complexity Thinking Design Thinking
  24. 24. 24 Fundamental Design Principles •Empathy •Collaboration •Diverse points of view •Integrative thinking •Cross-functional teams •Iteration, Invention •People centered •Deep user insights •Visualization •Solve wicked problems •Creativity •Efficiency, Efficacy
  25. 25. 25 Observation Collaboration Fast Learning Visualization of Ideas Rapid Concept Prototyping Concurrent Business Analysis Design Thinking: Human-Centered Innovation Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, Design Management Institute, Thomas Lockwood
  26. 26. 26 The Gears of Business Design Empathy and Deep Customer Understanding Concept Visualization, Ideation, Prototyping, User Evaluation Strategic Business Design Heather Frasier, Design Works and Tim Brown, IDEO Design Your Transformation Complexity and Volatility demand Iteration, Emergence vs. Planning Design of Behaviors vs. Products Resiliency vs. Efficiency
  27. 27. 27 The d-school at Stanford Approach http://dschool.stanford.edu “…a hub for innovators at Stanford. Students and faculty in engineering, medicine, business, law, the humanities, sciences, and education take on the world’s messy problems together.”
  28. 28. 28 The d-school at Stanford: Radical Collaboration http://dschool.stanford.edu/our-point-of- view/#radical-collaboration Everyone loops through cycles of learning, teaching and doing: • Move quickly beyond obvious ideas • Help each other even if it’s inconvenient • Ask for inspiration when stuck • Play • Defer judgment long enough to build on each other’s ideas
  29. 29. 29 It takes a Tea of T-shaped Experts • Small but mighty • Core full-time leaders • Shared leadership • Highly trained • Highly practiced • Multi-skilled • Experienced • Personally accountable • Expertly coached 29 Understand strategic criticality of the effort Common values and guiding principles Passionate about the mission Keeps score, seeks feedback Constantly innovating, improving, searching for better methods, tools, practices
  30. 30. 30 Another Design-Centered Model What is What if What wows What works Designing for Growth: A design Thinking Toolkit for Managers, Jeanne Liedtka and Tim Ogilvie
  31. 31. 31 What is •Journey Mapping •Value Chain Analysis •Mind Mapping What if •Brainstorming •Concept Development What wows •Assumption Testing •Prototyping What works •Customer Co- Creation •Learning Launch Visualization Business Design Process, Tools, Management Design Brief •Formalizes Project •Goals, Resources, Timelines Design Criteria •Sets Criteria to Evaluate Alternative Designs Design Pitch • Crystalizes Communications • Describes each of the Best Few Solutions Learning Guide • Defines Level of Resources to Invest in the Solution Designing for Growth: A design Thinking Toolkit for Managers, Jeanne Liedtka and Tim Ogilvie
  32. 32. 32 Visualization: the Language of Design
  33. 33. 33 The Genius of Design Thinking I tuitio ou ts hea ily, experimentation happens fast, failures along the way are embraced as learning, business strategy is integrated, and more relevant solutions are produ ed Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, Thomas Lockwood, Design Management Institute
  34. 34. Breakthrough Project Outcomes Deep Customer Understanding Collaborate, Create, Experiment, Adapt, Invent, Iterate Complexity Thinking Design Thinking Kitty Hass Principal Consultant, Kathleen Hass & Associates, Inc. BUSINESS ANALYSIS AND PROJECT MANAGEMENT PRACTICE Cell: 303.663.8655 Email: kittyhass@comcast.net
  35. 35. 3535 https://www.youtube.com/watch?v=pXtN4y3O35M
  36. 36. 36 Agile manifesto 36
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  38. 38. 38 Design+Agile 38
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  42. 42. 42 Starting with the client, we are transforming our solutions using Design Methodologies, Tools and Talent DESIGN Historic PB Approaches Design Thinking Methodologies and Systems
  43. 43. 43 Design System goes beyond just design… Tech Stack Globalization Tone of Voice Cross Platform Design Brand
  44. 44. 44 44 1. Emphasis on Brand 2. Promotes Design Thinking (Prototyping, Client Centricity) 3. Provides a platform for individuals & teams to express creativity, innovation & velocity 4. Promotes a sense of community & engagement 5. Encourages flexibility, adaptability and embracing change It’s a out Culture Cha ge
  45. 45. 45 71% 50% Key Program Adoption 2017: Design System by the Numbers 51 60 Products on DS 3 3.5 Avg. Maturity Rating 6 20 Community Events 10% 100 % complete 5 Key Epics TBD 75% DS Asset Utilization 34 30 Daily Active Site Users 7 20 Training & Development Assets
  46. 46. 46 Driving Culture with Design Thinking
  47. 47. 47 Design with the Customer in Mind
  48. 48. 48 74 Client Interactions 0 20 DT Articles Published on OurPB 4 12 Ext Storytelling Contributions 2017 Design Thinking by the Numbers ~50% 100 % Training for UX 0 3+ Business Outcomes tied to DT Wins 3.0 3.5 Avg Maturity Rating 70% 100% Personas Defined for Key Programs 3 5 DT Workshops
  49. 49. 4949 A Cultural Shift
  50. 50. 50 Design+ AGile •With Design Thinking • Figure out the possible solution for a question/situation, build prototypes etc. •With Agile • You build the solution 50
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