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Radio’s
relationship
with
Podcasting
Richard Berry
University of
Sunderland
@richardberryuk
“…Radio can be said to have
certain characteristics, but the
evidence suggests that radio is
what history says it is: it has no
essence since it has already
taken, and continues to take,
different forms. Radio is what it
is at a given time, in a given
context of use and
meaningfulness..”
• (Jo Tacchi, 2000)
This Photo by Unknown Author is licensed under CC BY-NC-SA
Degrees of remediation: Distributed content / highlights / curated feeds / bespoke content
“ Podcasting facilitates
repeat listening far
better than the
domestic audio taping
of the past, and
compliments the
ABC’s existing facilities
for extending the
shelf-life of its high
quality content”
(Simone Murray, 2009)
• I felt a podcast was like a blog here and
that it was something that amateurs would
do NOT professionals that it was that that
was the real breakthrough that it would
open up media to all kinds of people whom
it wasn’t open to before.
• If an average person hears Chris Lydon
doing an N.P.R. like thing they’re not going
to get the idea that they can do it. That is a
really important point that I didn’t see.
However, when I did it, nobody could miss
that I didn’t know what I was doing. I mean
as far as audio was concerned. Of the
interviews I did one of them had, like,
three minutes of dead air in there. I mean,
somehow the microphone got turned off
but I ran it anyway
• Dave Winer
This Photo by Unknown Author is licensed under CC BY-SA
Where Podcasts Exist
Podcasting as a liminal space between radio and online participatory media
RADIO
PODCASTING
ONLINE
PARTICIPATORY
MEDIA
Movement over time
Actually, it probably looks more like this
RADIO
PODCASTING
ONLINE
PARTICIPATORY
MEDIA
EDUCATION
Radiogenisis
• A developing sense of CULTURAL IDENTITY
• “Radio” as a means to explain what we do
• Ownership as a political economic act
• Re-invention? Rejuvenation?
• Or re-configuration of the cultural and economic
output of a radio business?
ECREA Radio Keynote
“We call podcasting "radio" to give an easy
analogy to a new form of media”
ECREA Radio Keynote
“I didn’t know anything about podcasts; I didn’t
know what they were, or what they should be,”
Sarah Koenig
There are so many different radio
formats and so many different
podcast formats. Some podcasts
are like some radio shows, some
radio shows sound completely
different to other radio shows and
some podcasts sound completely
different to other podcasts. Some
podcasts have a higher budget than
some radio stations. There is so
much diversity in the field already.
The difference between radio and
podcasts is not clear.
(UK Podcaster)
ECREA Radio Keynote
‘Podcasting to me is
very different to radio.
Simply because you
use your voice, the
creation and
distribution process
and business can be
very different. Just
because you play a
guitar and are from
Nashville doesn’t
mean you are a
country singer.
Similarly, podcasting
and radio can be very
different’
There is a definite split
between the independent
podcaster and those backed
by radio with full staffs who
simply repackage their
radio content and call it a
"podcast." We call them
"procasters" and it is not a
complimentary term. (US
Podcaster)
ECREA Radio Keynote
Medium or
Platform?
•…A ‘medium’ derives not
only from technological
capabilities, but also from
textual characteristics,
industrial practices, audience
behaviours, and cultural
understanding”
(Lotz, 2017)
• “There is a need to give this format further
relevance and to differentiate it from
traditional broadcasting”
• (Perez, 2012)
http://richardberry.eu/research/lublin/
richard.berry@sunderland.ac.uk
@richardberryuk

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ECREA Radio Keynote

  • 2. “…Radio can be said to have certain characteristics, but the evidence suggests that radio is what history says it is: it has no essence since it has already taken, and continues to take, different forms. Radio is what it is at a given time, in a given context of use and meaningfulness..” • (Jo Tacchi, 2000) This Photo by Unknown Author is licensed under CC BY-NC-SA
  • 3. Degrees of remediation: Distributed content / highlights / curated feeds / bespoke content
  • 4. “ Podcasting facilitates repeat listening far better than the domestic audio taping of the past, and compliments the ABC’s existing facilities for extending the shelf-life of its high quality content” (Simone Murray, 2009)
  • 5. • I felt a podcast was like a blog here and that it was something that amateurs would do NOT professionals that it was that that was the real breakthrough that it would open up media to all kinds of people whom it wasn’t open to before. • If an average person hears Chris Lydon doing an N.P.R. like thing they’re not going to get the idea that they can do it. That is a really important point that I didn’t see. However, when I did it, nobody could miss that I didn’t know what I was doing. I mean as far as audio was concerned. Of the interviews I did one of them had, like, three minutes of dead air in there. I mean, somehow the microphone got turned off but I ran it anyway • Dave Winer This Photo by Unknown Author is licensed under CC BY-SA
  • 6. Where Podcasts Exist Podcasting as a liminal space between radio and online participatory media RADIO PODCASTING ONLINE PARTICIPATORY MEDIA Movement over time
  • 7. Actually, it probably looks more like this RADIO PODCASTING ONLINE PARTICIPATORY MEDIA EDUCATION
  • 8. Radiogenisis • A developing sense of CULTURAL IDENTITY • “Radio” as a means to explain what we do • Ownership as a political economic act • Re-invention? Rejuvenation? • Or re-configuration of the cultural and economic output of a radio business?
  • 10. “We call podcasting "radio" to give an easy analogy to a new form of media”
  • 12. “I didn’t know anything about podcasts; I didn’t know what they were, or what they should be,” Sarah Koenig
  • 13. There are so many different radio formats and so many different podcast formats. Some podcasts are like some radio shows, some radio shows sound completely different to other radio shows and some podcasts sound completely different to other podcasts. Some podcasts have a higher budget than some radio stations. There is so much diversity in the field already. The difference between radio and podcasts is not clear. (UK Podcaster)
  • 15. ‘Podcasting to me is very different to radio. Simply because you use your voice, the creation and distribution process and business can be very different. Just because you play a guitar and are from Nashville doesn’t mean you are a country singer. Similarly, podcasting and radio can be very different’
  • 16. There is a definite split between the independent podcaster and those backed by radio with full staffs who simply repackage their radio content and call it a "podcast." We call them "procasters" and it is not a complimentary term. (US Podcaster)
  • 18. Medium or Platform? •…A ‘medium’ derives not only from technological capabilities, but also from textual characteristics, industrial practices, audience behaviours, and cultural understanding” (Lotz, 2017)
  • 19. • “There is a need to give this format further relevance and to differentiate it from traditional broadcasting” • (Perez, 2012)