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Paid advertising can be an effective tool to raise awareness of your cause, which can lead to more donors and volunteers. Effective use of Adwords and Bing campaigns can reap heavy returns for your nonprofit. Learn best practices and tips in budgeting for Adwords and Bing campaigns that are efficient and effective. Our panelists help you explore where to spend your advertising dollars, budgeting, setting target metrics and tools for forecasting monthly expenditures.