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12 Tips for Better WordPress Content Creation

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12 Tips for Better WordPress Content Creation, by Peter DeHaan, presented at Grand Rapids WordCamp 2017

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12 Tips for Better WordPress Content Creation

  1. 1. 12 Tips For Better WordPress Content Creation By Peter DeHaan AuthorPeterDeHaan.com
  2. 2. About Peter DeHaan  Published writer  Passionate blogger  Commercial freelance writer  Magazine and newsletter publisher  WordPress fan
  3. 3. 1) Focus Your Content  Determine a content theme or vision to guide your posts  Stick with that theme or vision  Make sure you have plenty of ideas at the start; if not widen your focus
  4. 4. 2) Maintain an Idea List  Always be looking for post ideas and topics  Pick evergreen topics – What topics will be applicable in months and years to come? – Avoid current events: news, sports, politics
  5. 5. 3) Invest in the Title  Don’t make the title an afterthought  SEO friendly  Tweak the title for the permalink  Effective forms: – Ask a question – Provide a solution – “How to…” – State a number: “X Tips to…”
  6. 6. 4) Consider Category and Tags  Category  Tags
  7. 7. 5) Make it Easy to Scan  Bullets  Numbered lists  Subheadings  Bold  Avoid underline or italic
  8. 8. 6) Limit One Point per Post  This doesn’t mean you can’t have sub-points; just make sure they support your main point.  What is the purpose of the post?  What is the key idea you want to convey?  Write with that one idea in mind, from start to finish, including the title
  9. 9. 7) Make the Right Length  At least 200 words  300 to 500 is ideal for most readers  What about longer posts?
  10. 10. 8) Remember Metadata  Title: Make different from post title (60 characters)  Description: sell you content; entice people to click (160 characters)  Keywords: don’t spent a lot time there (30 to 60 seconds)  SEO plugins: All in One SEO and Yoast SEO
  11. 11. 9) Engage Readers  Have a schedule  Allow them to subscribe or use an RSS feed  Ask for comments (if aligned with your goals)  Respond to comments  Seed commenters to get started  Make it easy for them to add comments
  12. 12. 10) Pictures & Graphics  Include relevant pictures or graphics  License, attribute, or avoid  Consider making your own graphics: Canva or PicMonkey
  13. 13. 11) Add Links  Link to past posts  Link from older posts  Minimize off-site links
  14. 14. 12) Proof then Publish  Avoid perfection paralysis  Don’t rush  Consider scheduling posts
  15. 15. Thank You! Q & A peter@peterdehaan.com authorpeterdehaan.com

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