Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Market Your Virtual Event Like a MoFo Webinar Slides

170 views

Published on

It doesn't matter how mind-blowing your virtual event experience is, if nobody shows up. That's what marketing is for. We'll show you how to create a marketing strategy that will have people rushing to join and so excited that they bring their friends along.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to Market Your Virtual Event Like a MoFo Webinar Slides

  1. 1. So you’re hosting a virtual event… But how do you get people to attend?
  2. 2. The Basics • Know Your Goals • Know Your Audience • Determine Your Story • Pick Your Channels
  3. 3. Goals • So tell me what you want, what you really, really want • Why are you having the event? • How will you measure success?
  4. 4. Audience • Who are you communicating with? • What do they care about? • What motivates them?
  5. 5. Story • What is the story of your event? • Be authentic to your brand or your cause. • Speak to your audience in a language that appeals to them.
  6. 6. Channels • Where does your audience spend time? • What is the best way to reach them? • Attention is fractured these days. Communicate clearly, regularly and in a variety of ways.
  7. 7. Let’s Get Tactical
  8. 8. Make your website straight fire • What is the story of your event? Be authentic to your brand or your cause. • Know and speak to your audience
  9. 9. Email marketing • Change up your sender • AB Test • Timing is everything • Personalize, personalize, personalize
  10. 10. Event Influencers • Authentic • Credible • Passionate • Provocative
  11. 11. Get your stakeholders in the game • Your stakeholders are potential influencers • Show them the love
  12. 12. Video Marketing • Video is essential • Short and impactful • Make it POP!
  13. 13. Dahlia El Gazzar dahliaplus.com @DahliaElGazzar Rachel Stephan snoball.events @StephanRachel Raime Merriman hubb.me @raimster Thank You! Setting Your Speakers, Attendees & Sponsors up for Virtual Event Success https://bit.ly/2EUdGLb

×