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So you’re hosting a virtual event… But how do you get people to attend?
The Basics • Know Your Goals • Know Your Audience • Determine Your Story • Pick Your Channels
Goals • So tell me what you want, what you really, really want • Why are you having the event? • How will you measure succ...
Audience • Who are you communicating with? • What do they care about? • What motivates them?
Story • What is the story of your event? • Be authentic to your brand or your cause. • Speak to your audience in a languag...
Channels • Where does your audience spend time? • What is the best way to reach them? • Attention is fractured these days....
Let’s Get Tactical
Make your website straight fire • What is the story of your event? Be authentic to your brand or your cause. • Know and sp...
Email marketing • Change up your sender • AB Test • Timing is everything • Personalize, personalize, personalize
Event Influencers • Authentic • Credible • Passionate • Provocative
Get your stakeholders in the game • Your stakeholders are potential influencers • Show them the love
Video Marketing • Video is essential • Short and impactful • Make it POP!
Dahlia El Gazzar dahliaplus.com @DahliaElGazzar Rachel Stephan snoball.events @StephanRachel Raime Merriman hubb.me @raims...
How to Market Your Virtual Event Like a MoFo Webinar Slides
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How to Market Your Virtual Event Like a MoFo Webinar Slides

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It doesn't matter how mind-blowing your virtual event experience is, if nobody shows up. That's what marketing is for. We'll show you how to create a marketing strategy that will have people rushing to join and so excited that they bring their friends along.

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How to Market Your Virtual Event Like a MoFo Webinar Slides

  1. 1. So you’re hosting a virtual event… But how do you get people to attend?
  2. 2. The Basics • Know Your Goals • Know Your Audience • Determine Your Story • Pick Your Channels
  3. 3. Goals • So tell me what you want, what you really, really want • Why are you having the event? • How will you measure success?
  4. 4. Audience • Who are you communicating with? • What do they care about? • What motivates them?
  5. 5. Story • What is the story of your event? • Be authentic to your brand or your cause. • Speak to your audience in a language that appeals to them.
  6. 6. Channels • Where does your audience spend time? • What is the best way to reach them? • Attention is fractured these days. Communicate clearly, regularly and in a variety of ways.
  7. 7. Let’s Get Tactical
  8. 8. Make your website straight fire • What is the story of your event? Be authentic to your brand or your cause. • Know and speak to your audience
  9. 9. Email marketing • Change up your sender • AB Test • Timing is everything • Personalize, personalize, personalize
  10. 10. Event Influencers • Authentic • Credible • Passionate • Provocative
  11. 11. Get your stakeholders in the game • Your stakeholders are potential influencers • Show them the love
  12. 12. Video Marketing • Video is essential • Short and impactful • Make it POP!
  13. 13. Dahlia El Gazzar dahliaplus.com @DahliaElGazzar Rachel Stephan snoball.events @StephanRachel Raime Merriman hubb.me @raimster Thank You! Setting Your Speakers, Attendees & Sponsors up for Virtual Event Success https://bit.ly/2EUdGLb

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