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Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
In God we trust, but everyone else
needs to bring data to the table
Inbox Expo - Jon May
Inbox Expo - Jon May
Segmentation
Segmentation Personalisation
• We KNOW about them
• First name
• Live in flat/house?
• Have a garden?
• Birthday
• They have(n’t) DONE
• Made purchase
• Download eBook
• Clicked email
• Subscribed
• We KNOW about them
• First name
• Live in flat/house?
• Have a garden?
• Birthday
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Source Purpose Owner Type Location Security Data
Customer Contact
records
CMO Salesforce Cloud Restricted
2FA
Structured
Operations Worksites COO In-house
database
On premises Open
access
Unstructured
Stripe Revenue
data
COO Transactions Cloud Restricted Structured
• Data source
• Purpose
• Owner (accountable)
• Manager (responsible)
• Type
• Location
• Security
• Size
• Structured?
• Start date
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
SELECT *
FROM Customers;
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Jonathon William, your
Enterprise Plus August
eStatement
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Covid: how Excel may have
caused loss of 16,000 test
results in England
Tue 6 Oct 2020, The Guardian
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May
Inbox Expo - Jon May

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Inbox Expo - Jon May

  • 8. In God we trust, but everyone else needs to bring data to the table
  • 13. • We KNOW about them • First name • Live in flat/house? • Have a garden? • Birthday
  • 14. • They have(n’t) DONE • Made purchase • Download eBook • Clicked email • Subscribed • We KNOW about them • First name • Live in flat/house? • Have a garden? • Birthday
  • 23. Source Purpose Owner Type Location Security Data Customer Contact records CMO Salesforce Cloud Restricted 2FA Structured Operations Worksites COO In-house database On premises Open access Unstructured Stripe Revenue data COO Transactions Cloud Restricted Structured
  • 24. • Data source • Purpose • Owner (accountable) • Manager (responsible) • Type • Location • Security • Size • Structured? • Start date
  • 34. Jonathon William, your Enterprise Plus August eStatement
  • 39. Covid: how Excel may have caused loss of 16,000 test results in England Tue 6 Oct 2020, The Guardian