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Storytelling and Change Management

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Learn how to inspire and drive change through storytelling!

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Storytelling and Change Management

  1. 1. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Let me tell you a story… Driving ChangeWith Storytelling
  2. 2. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  3. 3. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  4. 4. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  5. 5. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Personal Mission I will do everything in my power to breakdown barriers to collaboration in order to build an environment that values agility, autonomy, and feedback. Mark
  6. 6. Copyright © 2019 Teal Mavericks, LLC. All rights reserved. Enterprise Solutions Architect MarkCruth
  7. 7. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Details are everything to storytelling. Even the most basic activity can be made riveting with the right amount of detail applied… We need two volunteers: • Storyteller 1…describe the process of putting on your shoes • Storyteller 2…describe the process of putting on your coat Timing: 2 minutes per storyteller, 2 minute debrief 6 MinIcebreaker: Details! Rules Storyteller must use the Full 2 Minutes Listeners must close their eyes
  8. 8. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. So why are we here? To add Storytelling to our DesignToolbox Heuristics Personas Interviews Storyboard Sketching
  9. 9. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Guess what…
  10. 10. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. You’re a Storytelling Superhero!
  11. 11. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. We just need to sharpen your skills
  12. 12. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. How are we going to do it? Learn Do
  13. 13. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. sto.ry noun, plural sto.ries 1. an account of events that are causally connected in some way Stephen Denning,The Leader’s Guide to Storytelling
  14. 14. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  15. 15. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. A good storyteller can suspend our disbelief
  16. 16. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  17. 17. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  18. 18. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Lascaux Caves, France (17,000Years)
  19. 19. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Sulawesi Caves, Indonesia (35,000Years)
  20. 20. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Epic of Gilgamesh 4,000Years
  21. 21. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  22. 22. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  23. 23. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  24. 24. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  25. 25. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  26. 26. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Modern Human J
  27. 27. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. REAL EMPATHY
  28. 28. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  29. 29. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Storytelling Cocktail Cortisol Dopamine Oxytocin
  30. 30. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.Copyright © 2019 Teal Mavericks, LLC. All rights reserved. Story Story Story Story Story
  31. 31. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Change Management = Storytelling
  32. 32. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.Copyright © 2019 Teal Mavericks, LLC. All rights reserved. Story
  33. 33. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. 9 MinExercise: StartYour Story All stories have an origin, and it’s usually a problem we’re trying to solve. What’s something you’re trying to implement or change? • Pick 2 things you’re working to get buy-in on from people you work with • Describe the change needed and why it’s important Timing: 3 minutes to figure out your problems, 6 minutes to share (volunteers)
  34. 34. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. “It’s useless to attempt to reason a man out of what he was never reasoned into.” - Jonathan Swift (Author) -
  35. 35. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. • Create a character that is unique but loved • Allow the audience to become part of something more • Play with the unknown Disney’s Story Characteristics
  36. 36. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Story Characteristics • Includes an underdog or hero we root for • Includes a villain we root against • Includes a conflict that stimulates growth • Creates a vision of a brighter tomorrow • Audience sees themselves in the characters • Includes a twist / memorable aspect
  37. 37. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Storytelling Framework Universal Truth Inspire Change Fable/Folk StoryPersonal Story Brand Awareness Share Knowledge Future Telling The Details
  38. 38. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Structure Aristotle Beginning à Middle à End Gustav Freytag (Dramatic Arc) Exposition à Rising Action à Climax à Falling Action à Dénouement
  39. 39. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Structure Character Who the story is about (likely your user!)
  40. 40. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Structure Challenge The character must be faced with doing something beyond the status quo
  41. 41. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Structure Journey The character will endure one or more situations in which they will face this challenge
  42. 42. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Structure Learning While facing the challenge, the character will change in some way
  43. 43. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Structure Resolution The characters baseline is reset and life is different
  44. 44. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The UniversalTruth The underlying message being conveyed
  45. 45. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The UniversalTruth
  46. 46. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. IdentifyingYour UniversalTruth • What do you want your audience to know…feel…do? Tips andTricks • Hide your message in your story • Don’t tell people the moral of the story • Don’t get caught up in making sure we see your point The UniversalTruth
  47. 47. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Story Personal Stories Fables / FolkTales Stories we’ve experienced either directly or indirectly Stories that have been passed down, or metaphors/analogies
  48. 48. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Story IdentifyingYour Story • Think about a time when….<fill in the blank J> Tips andTricks • Simple stories beat complicated one every time • Never make up a story and call it real…people can tell! • Make sure the story works with your UniversalTruth • Don’t make the story about the audience
  49. 49. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Approach Inspire Change Brand Awareness Share Knowledge FutureTelling Relatable Authentic Positive Change Introduction Credibility Authentic Awareness Facts Complexity Positive Negative Vision Progression Causation Trust
  50. 50. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. IdentifyingYour Approach • Look back at your UniversalTruth…what are you trying to communicate? Your Approach DeterminesYour Ending • Inspire Change: End with a call to action for your audience • Brand Awareness: End where you started with a reminder of the brand • Share Knowledge: End with a question on the topic to let your audience reflect • FutureTelling: End describing the how you will take the first step The Approach
  51. 51. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Details IdentifyingYour Details • Close your eyes and picture the scene…what do you see? Tips andTricks • Add / Remove details to help focus the story on the message • Use your senses and describe an environment the audience can relate to • Use Emotionally infused words!
  52. 52. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Storytelling Framework Universal Truth Inspire Change Fable/Folk StoryPersonal Story Brand Awareness Share Knowledge Future Telling The Details
  53. 53. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Exercise: BuildYour Story 16 Min Time to apply everything we’ve learned and build a story! Use the Storytelling Framework to craft a story that supports one of the changes you outlined earlier. Outline the journey to the desired state using a narrative Timing: 8 minutes for outline, 8 minutes to share (volunteers)
  54. 54. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The Good Storyteller “The person who can keep us on the edge of our seat while talking about a turkey sandwich is a truly gifted storyteller.” - Margot Leitman (Storyteller) -
  55. 55. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Storyteller Tips • Make the audience your biggest fan • Don’t make the audience your enemy • Use body language and your voice…it’s a performance! • Don’t draw too much attention away from the story • Passion and emotion are your friend • Don’t memorize your story • Practice, practice, practice
  56. 56. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Storyteller Tips Cont. • Slowwwww downnnnn! • People need to trust you, so tell a personal story • Don’t make yourself out to be a superhero • Use the power of “so” to start of a story • Sometimes stories don’t stick, and that’s OK • Be vulnerable • Use stories for good, not evil
  57. 57. Copyright © 2018 Teal Mavericks, LLC. All rights reserved.
  58. 58. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Finish Your Story Share the Framework
  59. 59. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. The purpose of a [story] is not to tell you how to think, but to give you questions to think upon. - Brandon Sanderson -
  60. 60. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. ThankYou! mcruth@atlassian.com @TealMavericks
  61. 61. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Good Storytelling Reads!
  62. 62. Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Articles on Storytelling • https://www.forbes.com/sites/carminegallo/2017/10/17/richard-branson-explains-why-storytelling-is-your-competitive-advantage/#21a624f5deed • https://ed.ted.com/on/5qau2M5z • https://entrepreneurs.maqtoob.com/7-ways-to-tell-a-story-like-steve-jobs-pixar-and-netflix-59d6f39c08ba • https://www.forbes.com/sites/carminegallo/2015/10/08/steve-jobs-the-worlds-greatest-business-storyteller/#42a8adbe13f0 • https://medium.com/ideo-stories/how-to-tell-stories-that-influence-people-and-inspire-action-bd1db98d1a01 • https://www.six-degrees.com/why-storytelling-is-so-powerful/ • https://www.forbes.com/sites/georgebradt/2012/03/14/how-leaders-can-inspire-action-through-compelling-storytelling/#471b89b04683 • https://www.youtube.com/watch?v=DHeqQAKHh3M#action=share • https://medium.com/conveyor-ideas/storytelling-technology-cave-paintings-to-snapchat-52dca3ee928a • https://www.smithsonianmag.com/history/journey-oldest-cave-paintings-world-180957685/ • https://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/ • https://www.forbes.com/sites/giovannirodriguez/2017/07/21/this-is-your-brain-on-storytelling-the-chemistry-of-modern-communication/#30184271c865 • https://hbr.org/2014/10/why-your-brain-loves-good-storytelling • https://www.onespot.com/blog/infographic-the-science-of-storytelling/

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