Be the first to like this
Advertising and Music. Music and Advertising. As the music industry transitions and flips from a mainly physical/download business to a streaming/subscription business so do associated industries like advertising. The panel discussion will explore how digital marketing and advertising techniques and strategies have greatly shifted as the music industry shifts from driving a product to driving engagement. Together our panelists have been exploring, experimenting and developing new techniques and strategies to create engaging content that serves as an advertising vehicle ultimately driving engagement with music.