Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bellevue and ReUp Presentation

64 views

Published on

Bellevue and ReUp Presentation for SXSW EDU

Published in: Education
  • Be the first to comment

  • Be the first to like this

Bellevue and ReUp Presentation

  1. 1. Engaging Long-Term Stopouts: Experiments and Key Learnings PRESENTED BY: Mary Hawkins and Nitzan Pelman
  2. 2. 2 • Non-profit University, Located in Nebraska • Founded in 1966 • President, Mary Hawkins, PhD • Offers Residential, Online, and Hybrid Learning Formats • 85 Undergraduate, Graduate, and PhD Programs • Serves 12,000 Traditional & Non-traditional Students Annually www.bellevue.edu Bellevue University Overview
  3. 3. 3 1. Increasing College Access 4. Addressing college Affordability and Student Debt 6. Implementing Purpose- Driven Education Technology and Services 5. Assessing and Improving Post- Graduation Student Success 3. College Completion 2. Delivering High Quality Learning Outcomes Bellevue University Strategic Focus Areas
  4. 4. 4 • Why take action now? • Advances key strategic focus areas for the university • Improves graduation rates • When a great partner comes along, decide and move quickly Addressing the Long-term Stopout Challenge
  5. 5. 5 Who Are Long-term Stopouts? Have some college and no degree MILLION AMERICANS Have student loan debt and no value for their credits
  6. 6. 6 People With College Degrees… • Earn more income over their lifetime • Have an improved quality of life • More highly engaged employees • Hold onto jobs for longer • Pay more taxes SOURCES: BASED ON A 2016 REPORT FROM GEORGETOWN’S CENTER ON EDUCATION AND THE WORKFORCE
  7. 7. 7 Job Loss Family Illness Lost Focus/Direction Low Confidence Financial Constraints Life Gets in the Way Low GPA Why Do Students Take a Break From School?
  8. 8. 8 • They’ve already stopped • If you can recruit and retain new students, why focus on the long-term stopout population (institutional culture)? BUT…it’s Difficult to Engage Stopouts
  9. 9. 9 How Do You Do It? Use a blend of humans, tech, personalized and targeted marketing, and big data analytics Engage the former students on behalf of Bellevue University – a full time focus of the partnerships INNOVATIVE PARTNERSHIP WITH
  10. 10. 10 Some Numbers Credits left to graduation, on average Students are being actively engaged Twice as hard for a student to return to college rather than starting new Are actively working with coaches to return to college Goal is to return 5% within a year
  11. 11. 11 Early Results are Promising • 57 students returned in Spring Term • 60+ students returning for the Fall Term • More than a year since they stopped out
  12. 12. 12 Want a degree for job mobility •Intrinsic goal •Self Signal Of students want to finish what they started Why Do Students Want to Return?
  13. 13. 13 Insights 1. Many students want to come back–most don’t know HOW to re-start
  14. 14. 14 Insights 2. Having an “accountability friend” and coach makes a huge difference
  15. 15. 15 Insights 3. Myriad of touch points to complete re-enrollment
  16. 16. 16 Insights 4. Finishing college is a PERSONAL goal for many students
  17. 17. 17 Insights • Full time focus of coaching staff5. Full time focus of coaching staff
  18. 18. 18 6. Students are GRATEFUL to have a coach (brand loyalty assumption) Insights
  19. 19. 19 Students Want… …ANSWERS TO TWO BASIC QUESTIONS How much time will it take me to complete? How much will it cost?
  20. 20. 20 Opportunities and Pathways Find ways to eliminate friction in the return process for students. •IDEA: Explore technology tools that can make the degree audit automated •IDEA: Campus calculator •IDEA: Micro grants targeted toward engaging long-term stopouts who have financial constraints •IDEA: Look at your collections pool for opportunities to re-engage
  21. 21. 21 Role for Technology Leverage tech tools but have humans be part of the process. Integration of humans and technology is essential ONLINE/OFFLINE TOOLS Facebook chat bots Peer community online
  22. 22. 22 INTRINSIC VS. EXTRINSICALLY MOTIVATED Messaging Insights
  23. 23. 23 Gritty & Tenacious–Student Success Stories Mary Beth Michelle Jennifer Alejundro
  24. 24. 24 Win-Win Financial Model Low Risk High Reward

×