It’s a moral imperative to focus on this population
Moral imperative Recovered tuition Potential to improve graduation rates Second chances
More than a year since they stopped out (thousands of hours/hundreds of texts, phone calls)
Our internal research based our interactions with your students
Grateful - brand loyalty Start with a relationship building and then layer in atomization. Use tech to make the process easier. If a student replies, there is someone on the other end. Chat bots in FB messenger. Mass text, but the reply is human. Or you are having a conversation with a coach and navigating the tool together.
We thought students wanted to return to college because of job mobility Finishing what they started is a key motivating factor for students
Bellevue and ReUp Presentation
Engaging Long-Term Stopouts:
Experiments and Key Learnings
PRESENTED BY: Mary Hawkins and Nitzan Pelman
• Non-profit University, Located in Nebraska
• Founded in 1966
• President, Mary Hawkins, PhD
• Offers Residential, Online, and Hybrid Learning Formats
• 85 Undergraduate, Graduate, and PhD Programs
• Serves 12,000 Traditional & Non-traditional
Bellevue University Overview
Bellevue University Strategic Focus Areas
• Why take action now?
• Advances key strategic focus areas for the university
• Improves graduation rates
• When a great partner comes along, decide and move quickly
Addressing the Long-term Stopout Challenge
Who Are Long-term Stopouts?
college and no
Have student loan debt
and no value for their
People With College Degrees…
• Earn more income over their lifetime
• Have an improved quality of life
• More highly engaged employees
• Hold onto jobs for longer
• Pay more taxes
SOURCES: BASED ON A 2016 REPORT FROM GEORGETOWN’S CENTER ON EDUCATION AND THE WORKFORCE
Job Loss Family Illness Lost Focus/Direction Low Confidence
Financial Constraints Life Gets in the Way Low GPA
Why Do Students Take a Break From School?
• They’ve already stopped
• If you can recruit and retain new students, why focus on the
long-term stopout population (institutional culture)?
BUT…it’s Difficult to Engage Stopouts
How Do You Do It?
Use a blend of humans,
tech, personalized and
targeted marketing, and
big data analytics
Engage the former students on behalf of Bellevue University – a full
time focus of the partnerships
Students are being actively engaged
Twice as hard for a student to return to
college rather than starting new
return to college
Goal is to
Early Results are Promising
• 57 students returned in Spring Term
• 60+ students returning for the Fall Term
• More than a year since they stopped out
Want a degree
for job mobility
want to finish
Why Do Students Want to Return?
Many students want to
come back–most don’t
know HOW to re-start
Having an “accountability
friend” and coach makes a
Myriad of touch points to
Finishing college is
a PERSONAL goal
for many students
• Full time focus of coaching staff5.
Full time focus of
Students are GRATEFUL
to have a coach (brand
…ANSWERS TO TWO
How much time will it take
me to complete?
How much will it cost?
Opportunities and Pathways
Find ways to eliminate friction in the
return process for students.
•IDEA: Explore technology tools that can
make the degree audit automated
•IDEA: Campus calculator
•IDEA: Micro grants targeted toward
engaging long-term stopouts who have
•IDEA: Look at your collections pool for
opportunities to re-engage
Role for Technology
Leverage tech tools
but have humans be
part of the process.
Gritty & Tenacious–Student Success Stories
Mary Beth Michelle Jennifer Alejundro
Win-Win Financial Model
Low Risk High Reward