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Wisepass

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A mobile app with a subscription plan. For 6 million VND per month, members get to enjoy a bottle of spirits or wine, every single night, at quality bars and restaurants.

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Wisepass

  1. 1. wisepass.co Lam Tran - Co-founder and CEO lam@wisepass.co
  2. 2. wisepass.co Hong Minh Ky - Director of Spirits of Tan Khoa On the left Lam Tran - Co- founder CEO of WisePass On the right
  3. 3. wisepass.co How to measure the ROI of a brand marketing spend? The problem The Solution WisePass has been launching a consumer product that helps brands to measure their ROI
  4. 4. wisepass.co The product The Membership is a subscription service enabling you to enjoy 1 free bottle every day for 300$ per month.
  5. 5. wisepass.co How to get a free bottle Open the app Scan the magic box Select your bottle
  6. 6. wisepass.co WisePass Box
  7. 7. 1,500 bottles +35 venues Achievements
  8. 8. wisepass.co The members would subscribe for 300$ monthly Members The brands are selling the bottles to WisePass Brands The venues are getting the bottles for free from WisePass Venues
  9. 9. wisepass.co Go to Market Facebook + Email Events + Referrals Online Offline
  10. 10. wisepass.co Unit Economics Customer Acquisition Cost 100$ Lifetime Value 450$ 33% Churn Rate (2017)
  11. 11. wisepass.co Consumption Average Consumption per Member 8 Gross Margin +65%
  12. 12. wisepass.co Current Status Paid Members 45 Paid Members to break even 120
  13. 13. wisepass.co Competition Subscription-based cocktail app - One drink a day Membership The app charges $9.99 per month for the ability to claim one “free” drink each day Source : Techcrunch
  14. 14. wisepass.co The team Lam Tran CEO Lam has 10 years experience in ecommerce and is an ex-Googler. He started WisePass in October 2014 Aymeric Matencio CFO Aymeric discovered biz dev in e-commerce with Groupon Benelux and joined WisePass in January 2015. Trung Dang Tech Lead Jeremy Lemaire Sales Manager Bui Thi Vy Operations Manager Tam Nguyen Marketing Executive Tien To Sales Executive
  15. 15. 70% Male Age 25-54 Corporate Customer Profile
  16. 16. wisepass.co Market Size South East Asia 20,000 people TAM 100M$ Facebook x LinkedIn Source Estimate with an average of $300 per member
  17. 17. wisepass.co Achievements +50% Growth Month over Month
  18. 18. Stage 2 Spirit Brands Stage 1 Membership Stage 3 Corporate Stage 4 Market Research
  19. 19. wisepass.co Looking to Raise 600,000 USD Funding 1. Reach more than 10,000 bottles per month 2. Going regional in more than +10 cities 3. Hiring more talents in sales and marketing
  20. 20. wisepass.co Thank You!

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