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wisepass.co
Lam Tran - Co-founder and CEO
lam@wisepass.co
wisepass.co
Hong Minh Ky - Director of Spirits of Tan Khoa
On the left
Lam Tran - Co- founder CEO of WisePass
On the right
wisepass.co
How to measure the ROI of a brand marketing
spend?
The problem
The Solution
WisePass has been launching a consumer
product that helps brands to measure their ROI
wisepass.co
The product
The Membership is a subscription service
enabling you to enjoy 1 free bottle every day for
300$ per month.
Wisepass
wisepass.co
How to get a free bottle
Open the app Scan the magic
box
Select your bottle
wisepass.co
WisePass Box
1,500 bottles
+35 venues
Achievements
wisepass.co
The members
would
subscribe for
300$ monthly
Members
The brands are
selling the
bottles to
WisePass
Brands
The venues are
getting the
bottles for free
from WisePass
Venues
wisepass.co
Go to Market
Facebook
+
Email
Events
+
Referrals
Online Offline
wisepass.co
Unit Economics
Customer Acquisition Cost
100$
Lifetime Value
450$
33% Churn Rate (2017)
wisepass.co
Consumption
Average Consumption per Member
8
Gross Margin
+65%
wisepass.co
Current Status
Paid Members
45
Paid Members to break even
120
wisepass.co
Competition
Subscription-based cocktail app - One drink a day
Membership
The app charges $9.99 per month for the ability to claim one “free” drink
each day Source : Techcrunch
wisepass.co
The team
Lam Tran
CEO
Lam has 10 years experience in
ecommerce and is an ex-Googler.
He started WisePass in October
2014
Aymeric Matencio
CFO
Aymeric discovered biz dev in
e-commerce with Groupon Benelux
and joined WisePass in January
2015.
Trung Dang
Tech Lead
Jeremy Lemaire
Sales Manager
Bui Thi Vy
Operations
Manager
Tam Nguyen
Marketing
Executive
Tien To
Sales Executive
70% Male
Age 25-54
Corporate
Customer Profile
wisepass.co
Market Size
South East Asia
20,000 people
TAM
100M$
Facebook x LinkedIn Source
Estimate with an average of
$300 per member
wisepass.co
Achievements
+50%
Growth
Month
over
Month
Stage 2
Spirit Brands
Stage 1
Membership Stage 3
Corporate
Stage 4
Market Research
wisepass.co
Looking to Raise
600,000 USD
Funding
1. Reach more than 10,000 bottles per month
2. Going regional in more than +10 cities
3. Hiring more talents in sales and marketing
wisepass.co
Thank You!

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Wisepass