SlideShare a Scribd company logo
Billetter.
«Reason to go, reason to smile, reason to share»
Katrine Mosfjeld, VisitOSLO, @KMosfjeld
Tormod Olsen, Ticketmaster Norway, @TormodOlsen
VisitOSLO AS.
Eiet av reiselivsnæringen i Oslo.
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
En endringsprosess som startet høsten 2013.
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
www.visitoslo.com12.03.20157.
www.visitoslo.com
Omtrent 8 prosent
av arbeidskraften i Oslos
næringsliv.
www.visitoslo.com
Verdiskapning i Oslos reiselivsnæring
www.visitoslo.com
Når tjener vi mest
penger i Oslo?
www.visitoslo.com
Sourve: Hotelia
Highest RevPAR
www.visitoslo.com
Source: Hotelia
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
www.visitoslo.com
Og verden rundt oss – hva var skjedd
der?
Kilde: Nielsen: Global trust in advertising and brand messages 2013 report.
www.visitoslo.com
www.visitoslo.com
www.visitoslo.com
1. Oslo er viktigere enn VisitOSLO
2. Vi må måles på verdiskaping i byen
3. Vi må stimulere byens befolkning til økt bruk av byen
4. Booste arrangement og aktiviteter
5. Vi skal ta en pionerrolle innen digital markedsføring
Innsikten vi satt igjen med betyr nye valg
for VisitOSLO
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
Tre kulturprosjekt i VisitOSLO i 2015
Opplev Kultur-Norge
- VisitOSLO nasjonal
pilot
Kulturbyen Oslo
- forstudie med sikte
på stort, flerårig
prosjekt omkring
kultur og innovasjon
Live Oslo!
- sømløs tilgang til billetter
www.visitoslo.com
Et perfekt partnerskap
Ticketmaster + VisitOSLO
NO
www.visitoslo.com
www.visitoslo.com
WE GET FANS
www.visitoslo.com
BRAND AWARENESS
29
www.visitoslo.com
MILLION
UNIKE BRUKERE I
MÅNEDEN PÅ
NETTSTEDET
30
www.visitoslo.com
VI NÅR
500 000
FANS VIA
SOSIALE MEDIA
PLATFORMER
31
www.visitoslo.com
VI ER RESPONSIVE
www.visitoslo.com
www.visitoslo.com
Deck title –
www.visitoslo.com
TILLIT
www.visitoslo.com
www.visitoslo.com
WE GET
LAUGHS
TEARS
CHEERS
SHOUTS
GASPS
CRIES
FUN
FANS
www.visitoslo.com
Så… hva lager vi?
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
www.visitoslo.com
www.visitoslo.com
VisitOSLO får
tilgang på
Billettservices
API
Mappe
databaser
www.visitoslo.com
Vi gjør veien mellom informasjon
og billett så kort som mulig.
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
www.visitoslo.com
Availability:
Availability:
Availability:
Availability:
Availability:
Availability:
www.visitoslo.com
Sniktitt etter UX, men før design
www.visitoslo.com
Bonus
Dataimport erstatter research:
 Effektivisering av arbeid
Flere arrangement i kalenderen,
på et tidligere tidspunkt enn vi klarte før
Oslo -
Official
City App
www.visitoslo.com
VisitOSLO har åpnet API til sin database
www.visitoslo.com
Nettavisen.no sin
arrangementskalender.
Laget på VisitOSLOs API
Vil også kunne ha med
kapasitetsindikator
12.03.201553.
www.visitoslo.com
-ut av godstolen, av og til også til andre steder.
Det bidrar til å økt verdiskapning i byen
Billetter beveger folk!
www.visitoslo.com
«Gode Osloopplevelser vil lede til flere og bedre Osloopplevelser»
Arrangement lokker frem smilet!
www.visitoslo.com
Oslos digitale fotavtrykk øker.
Arrangement gir unike
opplevelser.
Og det liker vi å dele!
www.visitoslo.com
Oslos digitale fotavtrykk i august 2014,
(relevant) engasjement.
www.visitoslo.com
Billetter. Også for dem som er avlogget.
Tilgjengelig i det nye besøkssenteret på Ø i Oslo.
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015
VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015

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VisitOslos billettprosjekt presentasjon på Norske festivalers årsmøte 2015