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LEGO Building Bricks to Safeguarding Quality

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The LEGO digital landscape is deeply connected and constantly changing. Its marketing apps, internal technologies, and eCommerce and connected experiences help to make LEGO one of the world’s most powerful brands. Therefore, any quality or experience issues can put Lego’s entire brand under fire. Learn how LEGO is redefining product development, proactively improving quality, and constantly expanding its digital footprint.

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LEGO Building Bricks to Safeguarding Quality

  1. 1. LEGO BUILDING BRICKS TO SAFEGUARDING QUALITY
  2. 2. TRINE BALLE JENSEN Head of Lego Digital Quality
  3. 3. HAS LEGO LOST ITS QUALITY COMPASS IN THE DIGITAL JUNGLE? 1
  4. 4. WORLD’S MOST POWERFUL BRANDS – BSI SCORES 93.4 93.4 89.6 91.8 89.7 89.6 91.1 89.7 89.6 90.1 89.7 89.5
  5. 5. BEYOND BUG HUNTING AND FIRE FIGHTING 2
  6. 6. THE SITUATION Big incident reporting and stop lists
  7. 7. THE SITUATION Lingua franca non existent How thoughtful, a sushi bar!
  8. 8. THE SITUATION Hippo decisions I KNOW I AM RIGHT!
  9. 9. THE SITUATION We are toy makers – not software makers! Truly understanding agile software product development lies in the hands of the few
  10. 10. THE SITUATION Deadline driven organization and quality is thrown over the fence when scope needs cutting.
  11. 11. THE SITUATION QA is an appendix to and not an integrated part of product development
  12. 12. THE SITUATION The silo effect § Collecting data about products and exploring the full use of test automation tools can be tricky because the software development teams are self- organizing and using different tools for testing.
  13. 13. THE SITUATION The feedback loop – learning from data § PLM is the lifeblood of innovation. § Data is the lifeblood of PLM. § A shared digital quality compass is the lifeblood of data.
  14. 14. WILL MISS WATERFALL EVER MARRY MR. AGILE? 3
  15. 15. TODAY, THE LEGO DIGITAL LANDSCAPE IS DEEPLY CONNECTED & CONSTANTLY CHANGING Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 LEGO PRODUCT DEVELOPMENT PROCESS 18 MDR NU LEGO PRODUCT DEVELOPMENT PROCESS 12 MONTHS GOING FORWARD BRAND RETAIL INTERNAL TECHNOLOGIES CUSTOMER/ ECOMMERCE CONSUMER ENGAGEMENT CONNECTED PLAY APPS SO ME MARKETING APPS CONSOLE & PC GAMES LEGO DIGITAL
  16. 16. MEET THE NEW DIGITAL QUALITY SAFEGUARD 4
  17. 17. A CONSUMER CENTRIC DESIGN THINKING APPROACH
  18. 18. ON DEMAND PRODUCT HEALTH CHECK PILOT SNEAK PEEK 5
  19. 19. “ONE TEAM” ASPIRATION 6
  20. 20. DEFINE THE ROLE IN THE ORGANIZATION 1. EXPECTATION SETTING Interview customer and make sure we know that what they want from us is in agreement with what we can offer. 2. DEFINITION OF WORK What is the customer’s business need? Where are their pain points when it comes to delivering work? What are the priorities and how can we help? 3. SOW Pave the road ahead of us and agree on scope and how our role will come into play. 4. CAPABILITY BUILDING Plan communication and training to ensure team is ready to execute the role and responsibilities. 5. DEMO Prepare demo to show that quality KPIs will have a positive impact on the customer’s product. 6. INCREASE REACH Prepare to show case our work with first customers to increase reach and impact and ultimately enhance digital quality output in more products.
  21. 21. RESULTS SO FAR § Redirecting focus to quality in play, not quality in plastic § A digital mindset a precondition to succeed § Driving a step change in how we work can be exhausting § Product Health Score has proven itself to be a great quality conversation tool
  22. 22. Trine Balle Jensen Head Of Digital Quality The Lego Group Trine.Balle.Jensen@lego.com
  23. 23. QUESTION & ANSWER Thank you for attending! Please rate this session through the event app. #digitalxchange

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