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How to use public speaking to grow your reach and influence

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There are lots (and lots) of ways to get your business and brand in front of your ideal clients. You can generate great content, work your LinkedIn profile, invest heavily in Facebook ads. All of these things play a role. But one of the most influential things you can do is also one of the oldest: Get up in front of a room full of people. When you can sharpen and hone your skills as a public speaker, you can make a powerful impression—and grow your visibility and your list of prospects.

This special session was hosted by Marketing Mentor (marketing-mentor.com)

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How to use public speaking to grow your reach and influence

  1. 1. How to use public speaking to grow your reach & influence with Terri Trespicio Copyright © 2018 Terri Trespicio All rights reserved. Marketing Mentor Presents:
  2. 2. Today we’re going to cover • Why public speaking matters for you
 • How to use speaking to grow your business
 • How to avoid mistakes even professional speakers make
  3. 3. Why you’re here •You want to boost visibility for your brand and business •You’d like to do more speaking (or to start doing it) •You want to know how to connect the dots between speaking and business development •You’re not sure how to make a bigger splash
  4. 4. How do I know?
  5. 5. I’ve spent my career crafting content that gets attention. Copyright © 2018 Terri Trespicio All rights reserved.
  6. 6. I work as a brand advisor, writer, speaker, and work with individuals & brands on messaging. Copyright © 2018 Terri Trespicio All rights reserved.
  7. 7. My TEDx talk, “Stop Searching for Your Passion” has nearly 4 million views.
  8. 8. Then I delivered a 2nd TEDx talk
  9. 9. I created an online course that’s now a live workshop event.
  10. 10. Official TEDx coach March 2018 emcee I’ve also helped speakers land TEDx spots.
  11. 11. “Terri is fast on her feet and knows what she’s doing. She was instrumental in coming up with ways to focus the material. If it were not for Terri, I doubt that I would’ve done the Tedx talk. In fact, I know I wouldn’t have.” Stan Tatkin, PsyD, couples therapist, author, Wired for Love
  12. 12. “Relationships are hard—but why?”
  13. 13. I created an online course that’s now a live workshop event.
  14. 14. Official TEDx coach March 2018 emcee I’ve also helped speakers land TEDx spots.
  15. 15. We’re going to power through some stuff—and we’ll also tell you how to take this further.
  16. 16. Why public speaking matters
  17. 17. Presentation literacy isn’t an optional extra for the few. It’s a core skill for the twenty- first century. It’s the most impactful way to share who you are and what you care about.” Copyright © 2018 Terri Trespicio All rights reserved. —Chris Anderson, TED curator “
  18. 18. Has become the gold standard 
 of public speaking Copyright © 2018 Terri Trespicio All rights reserved.
  19. 19. Because people actually watch them. Copyright © 2018 Terri Trespicio All rights reserved.
  20. 20. TED surpassed 1 billion views. In 2012. Copyright © 2018 Terri Trespicio All rights reserved.
  21. 21. And now, everyone wants to do one. Copyright © 2018 Terri Trespicio All rights reserved.
  22. 22. TED = public speaking and video
  23. 23. Public speaking doesn’t just happen on stage.
  24. 24. is spent watching video. of mobile video viewers share videos with others.92% Social video generates 1200% more shares than text and images combined. A THIRD of online activity
  25. 25. Why do we listen to TED speakers? Copyright © 2018 Terri Trespicio All rights reserved.
  26. 26. They change our worldview, make us feel smarter, more connected, and give us hope. …In 18 minutes or less. Copyright © 2018 Terri Trespicio All rights reserved.
  27. 27. 
 …contributing to a larger conversation. When you step onto a stage, you are…
  28. 28. …making your message and mission more accessible. When you step onto a stage, you are…
  29. 29. …sharing what you know and do with your ideal clients. When you step onto a stage, you are…
  30. 30. …raising your profile, finding new fans, prospects…and more speaking opportunities. When you step onto a stage, you are…
  31. 31. (Also, size doesn’t matter.) It’s the engagement that counts.
  32. 32. Speaking begets more speaking.
  33. 33. Thanks to Ilise, I’ve been a How Design Live presenter for 4 years running!
  34. 34. This event has led to: • Paid corporate speaking gigs
 • Private clients
 • Online course and workshop sales
 • Bigger list (nearly 1000 from this event alone)
  35. 35. “When I got picked for TED Idea Search, Terri’s direct, efficient and enthusiastic feedback helped me take serious content and make it sing. That talk brought me new opportunities, and it changed how I see the possibilities for myself and my work.” Lydia Denworth, science writer & author
  36. 36. A talk is a critical part of your overall brand.
  37. 37. Your brand is a curated collection on a theme. Website Articles, books Social media Media interviews In-person talks Online webinars
  38. 38. It’s promotion whether you mention your services or not.
  39. 39. How to use speaking 
 to grow your business Copyright © 2018 Terri Trespicio All rights reserved.
  40. 40. 1 | Demonstrate your expertise first
  41. 41. Create content on your topic and share liberally. 1 | Demonstrate your expertise first
  42. 42. When someone goes looking into you, they need evidence. Give them plenty. 1 | Demonstrate your expertise first
  43. 43. Speak wherever, whenever you can. For free, too. 1 | Demonstrate your expertise first
  44. 44. 2 | Ask yourself 3 questions
  45. 45. • Why is the audience there? • What does the organizer want? • Why are you there? 2 | Ask yourself 3 questions
  46. 46. 3 | Do some prework & promo
  47. 47. • Who else is speaking • Promote your event & other speakers • Connect with speakers on LinkedIn 3 | Do some prework & promo
  48. 48. • Change your out of office email message to say where you’re speaking 3 | Do some prework & promo
  49. 49. 4 | Capture emails from the stage
  50. 50. 4 | Capture emails from the stage Text to opt in is a great tool for capturing emails. (Sign up sheets work too for small rooms!)
  51. 51. 4 | Stick around & follow up
  52. 52. 4 | Stick around & follow up Invite attendees to chat, and get their business cards
  53. 53. What does it take to be a great speaker? Copyright © 2018 Terri Trespicio All rights reserved.
  54. 54. (Let’s look at some of the mistakes even pros make) Copyright © 2018 Terri Trespicio All rights reserved.
  55. 55. “At the crucial moment, when it is most important to be convincing, 9 out of 10 times we are not.” Oren Klaff, Pitch Anything
  56. 56. Too much throat clearing. Start strong, clear, pointed, and relevant. Mistake #1
  57. 57. They zip in, zip out. Stay in the room a while. Mistake #2
  58. 58. They wing it. What feels fun may not be valuable. Mistake #3
  59. 59. They try to cover too much. Make it easier for attendees to learn by sharing less. You don’t need to cover everything. Mistake #4
  60. 60. Their slides detract. Don’t make the audience choose between listening and reading. Mistake #5
  61. 61. Let’s tackle some of the Big Q’s. Ilise :)
  62. 62. “A sale is made in every exchange of ideas or communication. There are no exceptions.” Grant Cardone, Sell or Be Sold
  63. 63. The problem: Most public speaking instruction centers on delivery, instead of the DNA.
  64. 64. Why? The assumption is that because you’re an expert or professional, 
 you already know what to say 
 and how to say it. False.
  65. 65. The smartest, most successful people struggle with how 
 to craft a killer talk. True.
  66. 66. “I knew I had a story, but Terri helped me sift through all the debris to find that one, big, sparkling idea. She taught me how to guide the audience through my journey with clarity and ease. She showed me where I assumed too much about my topic and too little about myself, and what emerged was a powerful, gripping, and life altering talk.” Sarah Montana, screenwriter & TEDxLSQ speaker
  67. 67. “The Real Risk of Forgiveness—And Why It’s Worth It”
  68. 68. What should I talk about and focus on? YOU want to know…
  69. 69. What stories 
 should I tell? YOU want to know…
  70. 70. How do I structure
 my talk? YOU want to know…
  71. 71. How can I really crush it up there? YOU want to know…
  72. 72. Where do I 
 even begin? YOU want to know…
  73. 73. A transformational, 2-day live 
 in-person workshop event for experts, authors, and everyday people who are serious about speaking.
  74. 74. Walk in with your stories and thoughts. Walk out with your TED-worthy idea.
  75. 75. Great for… • Creative professionals • Business owners • Executives • Consultants • Professional speakers • Your Aunt Jane
  76. 76. What we’ll cover • How to use the “Idea Funnel” to formulate your TED-worthy idea • Which stories you should (and should not) be telling • Structure your stand-out signature talk • The “Gateless approach” to tapping your creativity and generate fresh, compelling content
  77. 77. …Plus: • Masterful, personal storytelling • Deliver with power—and without fear • How to make people laugh • Avoid “Death by Slide Deck”
  78. 78. • A clear, freshly articulated idea that’s unique to you—and the heart of your stand-out signature talk • A way to approach and organize your talk that feels natural to you • Insights for growing your speaking career— and expanding your thought leadership platform • An energized and invigorated perspective on your talk— and your career What you walk away with
  79. 79. What you walk away with A clear and compelling idea, freshly developed content, an outline, and tools for getting your TED-worthy talk out of your head and onto the stage.
  80. 80. So what’s it cost? Two options: GENERAL ADMISSION $997 VIP EXPERIENCE $1497
  81. 81. THE VIP EXPERIENCE • 2 full workshop days • Pre-event video call • Cocktail reception on June 6 • Speaker dinner on June 7 • Lunch both days • Tapped to Speak online course (reg $997) Begins before the event, and continues after with more networking opportunities and lifetime access to the online course. The VIP experience alone is worth $1500—for just a $500 upgrade. bit.ly/mmentortix Reserve your seat!
  82. 82. Free guide to get you started bit.ly/mmentortix Space is limited. Reserve your spot!

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