Barron Scott Levkoff and Marty Caplan // SECRETS REVEALED! Midwayville - Live Adaptive UX Design // UX Week 16

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Mystic Midway will reveal the underlying design process and collaboration that we engaged at UX Week to create a gamelike story experience for the conference party. Thematic refinement, experience design, environment design and physical object systems design were all involved. We craft playful experiences that integrate new technology and timeless strategies to engage the creative spirit in everyone... and we'll tell you how we did it in our presentation at UX Week!

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Barron Scott Levkoff and Marty Caplan // SECRETS REVEALED! Midwayville - Live Adaptive UX Design // UX Week 16

  1. 1. SECRETS REVEALED MIDWAYVILLE PRODUCTIONS
  2. 2. WHO WE ARE
  3. 3. MISSION
  4. 4. GOLDFIRE
  5. 5. SECRETS REVEALED MIDWAYVILLE PRODUCTIONS
  6. 6. Listen, Customize
  7. 7. make maps
  8. 8. Game world
  9. 9. Characters
  10. 10. Queen of Whimsy & Klowns
  11. 11. Fairy Folk
  12. 12. Goblins
  13. 13. INQUIRY as a social activity
  14. 14. Slideslide text with images to equate Magical inquirires with Fairies & Mystics, Terrible inquiries with goblins and WHimsical activities with Clowns
  15. 15. 46
  16. 16. Trained ensemble facilitators
  17. 17. Crack The Container
  18. 18. Harness The Weird
  19. 19. Engaging, open narratives
  20. 20. Keepers of The UX… Seek the Wizard of UX...
  21. 21. Collaborative Social Games
  22. 22. How it works
  23. 23. Reward engagement
  24. 24. MAGICAL: inquiry into INSPIRATION TERRIBLE: inquiry into CHALLENGE WHIMSICAL : play as PERMISSION
  25. 25. Whimsy generates permission...
  26. 26. Shared stories create connection...
  27. 27. Guests share simple moments of reflection
  28. 28. Deus UX Machina
  29. 29. WHO is The Wizard of UX??
  30. 30. 46
  31. 31. 46
  32. 32. GOLDFIRE
  33. 33. Iterative Creation Process
  34. 34. Time for lists! What worked? What didn’t?
  35. 35. THANK YOU! We Salute The Wizards of UX! Barron Scott Levkoff Director scott@mysticmidway.com Marty Caplan Producer marty@mysticmidway.com
  36. 36. www.midwayville.com

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