Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Airlite - Product Strategy Design

100 views

Published on

This is a product strategy presentation for the Domus Academy and Airlite to present a viable solution to the company to create a consumer awareness in the market.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Airlite - Product Strategy Design

  1. 1. Product Strategy Final presentation Project Leader : Paolo Lorini Project Leader : Silvia Barbieri Academic Assistant: Can Uzuner GROUP4: Chen Yulan / Nirmit Gupta / Praveen Sinha / Minju Kim
  2. 2. Energy Savings Aesthetics Health Self cleaning Deodorized Reducing cost Remove bacteria Reflecting heats Durability AIRLITE INTRODUCTION 01
  3. 3. Value Proposition Channel Customer • Distributors • Online - E-commerce • Offline - Brick & mortar • Sales Network • Marketing • Economical • Purify Air • Long lasting • No maintence • No side effect • Reduces energy consumption • No CO2 emission • Retail • B2C • Architects • Builders • Painters • Interior decorators AIRLITE BUSINESS MODEL 02
  4. 4. MODERN APPROACH AFFORDANCE TRADITION POOR GOOD AIRLITE BRAND POSITION 03
  5. 5. How to create awareness among the users? CHALLENGE AIRLITE CHALLENGE 04
  6. 6. Airlite academy Collaborations & campaigns AIRLITE BRAND STRATEGY 05
  7. 7. Present Focus PUSH Strategy Opportunity PULL Strategy Demand Demand Demand Demand Marketing Activities Intermediaries (Painters /Distributors /Dealers) Intermediaries (Painters /Distributors /Dealers Users / Home Owners Users / Home Owners Marketing Activities AIRLITE PUSH & PULL MODEL 06
  8. 8. What we can do for pull strategy? AIRLITE OBJECTIVE 07
  9. 9. Brand identification AIRLITE OBJECTIVE 08
  10. 10. Brand identification Integrated communication AIRLITE 09 OBJECTIVES
  11. 11. What we observed? AIRLITE OBSERVATION 10
  12. 12. AIRLITE OBSERVATION 11
  13. 13. AIRLITE OBSERVATION 12
  14. 14. AIRLITE OBSERVATION 13
  15. 15. TRUST STRATEGY AIRLITE CONCLUSION 14
  16. 16. Slow home Slow design Slow city Slow travel CONCEPT INSPIRATION 15
  17. 17. Slow-living CONCEPT THEME 16
  18. 18. Sustainability Trust Health Peer to peer CONCEPT VALUES 17
  19. 19. CONCEPT AIRLITE VALUES 18 Community Trust Centric Experience Lifestyle Health Design Environment Energy
  20. 20. CONCEPT AIRBNB VALUES 19 Travelling Hopitality Transparency Community Trust Centric Experience Sustainable
  21. 21. Community Trust Centric Experience Sustainable Travelling Hopitality Transparency Health Slow Living Environment Energy SOLUTION COLLABORATION 20
  22. 22. Hosts Added Value to their house. Better living space for the guests Incentives on Airlite & its Services. Awareness towards Airlite SOLUTION BENEFITS 21
  23. 23. Guests Healthy Environment for the stay Incentives and merchandises Airlite Experience SOLUTION BENEFITS 22 Hosts Added Value to their house. Better living space for the guests Incentives on Airlite & its Services. Awareness towards Airlite
  24. 24. Creating a community aware Airlite Experience. Providing Sustainable & Healthy Living Spaces all around the world. Incentives for Airbnb if the hosts paint their houses with Airlite City Meetings with hosts and guests about travelling and environment. SOLUTION BENEFITS 23 &
  25. 25. Elisa 29 years old Investment Banker Married London S h e l i v e s a f a s t l i f e and likes to travel and shopping. She would like to get some time to go on vacations. TARGET PERSONA 24
  26. 26. CUSTOMER JOURNEY CUSTOMER NEED 25
  27. 27. Q&A with Experts, Professionals. Shared Experiences of Airlite Peer-to-Peer trust build up AnswerQuestion ReviewInformation web community CUSTOMER JOURNEY AIRLITE COMMUNITY 26
  28. 28. Airlite Painters for Hire Easy Booking for temp stay Opportunity to experience and slow down CUSTOMER JOURNEY AIRLITE SERVICE 27 Online Shop Online Shop
  29. 29. CUSTOMER JOURNEY AIRLITE & AIRBNB COLLABORATION 28 Airlite Protected Feature Airlite Marked Hosts Incentives to book with Airbnb
  30. 30. CUSTOMER JOURNEY AIRLITE & AIRBNB COLLABORATION 29 Scented fixtures/ Souvenirs
  31. 31. CUSTOMER JOURNEY EXPERIENCE 30 Paint Booklet/ Brochures/ Stickers
  32. 32. CUSTOMER JOURNEY MAP 31 AnswerQuestion ReviewInformation web community Online Shop Online Shop Customer wants to paint her house Customer joins airlite community & get various information 1. Q&A 2. Review 3. Professional tips Customer hires painter and uses airbnb service Customer experiences airlite painted homes Searches informationF inds information through airlite community Customer buys paint through Online store
  33. 33. AIR LIVING / AIR LIFE CUSTOMER JOURNEY PARTNERSHIP 32
  34. 34. " TAKE A BREATH, SLOW DOWN "

×