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The changing world of series: In search of meaning and reality

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Abstract of our presentation we've made at SerieSeries

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The changing world of series: In search of meaning and reality

  1. 1. ABSTRACT The changing world of series: In search of meaning and reality June 28th, 2017 Abed Laraqui International Research Manager AbedLaraqui
  2. 2. 200 flagship clients among broadcasters, studios, platforms, producers & content distributors Access to a unique volume of TV data Long-lasting relationships with worldwide TV measurement institutes Eurodata TV Worldwide 3.8 BILLION+ POTENTIAL VIEWERS 110+ TERRITORIES 7,000+ CHANNELS Territories covered
  3. 3. Today results are coming from our services The latest strategies in multi-screen environment World TV consumption A whole season of scripted formats report Monitoring of new TV formats and trends worldwide
  4. 4. 3. Multiscreen strategies: series at the forefront of innovation 2. Editorial trends: What's New, What's Coming Up? 1. Scripted Series: key figures of an evolving landscape Summary
  5. 5. Scripted Series: key figures of an evolving landscape 1
  6. 6. 78 countries – 2016 Top 10 programmes excluding sports - OTVY 2017 Eurodata TV Worldwide / Relevant partners – All rights reserved What is the most represented genre in the Top 10 programmes in each country? Entertainment Fiction Factual
  7. 7. Where do the most popular scripted series come from? Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved Top 10 imported fiction in 2016 by origin (excluding movies). Based on the number of occurrences in % 78 territories included in the analysis 25% 15% 11%11% 7% 6% 6% 19% Turkey Russia India Others USA Brazil UAE Local 70% Mexico Imported from: 30% Among the top 10 programmes: Imported fictions have diverse origins
  8. 8. 2 Editorial trends: What's New, What's Coming Up?
  9. 9. Society facing cultural diversity: mixed communities Eurodata TV Worldwide / Relevant partners - All rights reserved Nesbo Mar 2017 Production: Endemol Shine Israel / Avi Chai Prod. / Gesher Multicultural Film Fund Distributor: Reshet Broadcasting Country of production: Israel Format: 12x20 Channel: Channel 2 +15% Individuals 4+ 7 eps. Ratings Share vs slot Target Nb of episodes Eden Production: Lupa Film / Atlantique Prod. / SWR / ARTE Distributor: Arte Distribution Country of prod: France / Germany Format: 6x52 Channel: Arte I Fantasmi di Portopalo Production: Iblafilm / Picomedia / Rai Fiction Distributor: Rai Fiction Country of production: Italy Format: 2x102 Channel: Rai 1 Individuals 4+ 2 eps. Feb 2017 +28%
  10. 10. Women emancipation : they take control of their lives! Eurodata TV Worldwide / Relevant partners - All rights reserved Ratings Share vs slot Target Nb of episodes Production: Zodiak Finland Distributor: Yleisradio Country of production: Finland Format: 12x60 Channel: YLE TV1 Presidentti Feb 2017 Production: Argos Producciones Distributor: Argos Comunicación/ Netflix Country of production: Mexico Format: 15x60 Platform: Netflix Ingobernable Production: Bambú Producciones Distributor: Netflix Country of production: Spain Format: 8x60 Platform: Netflix Las Chicas del Cable Apr 2017 +74% Ind. 15-44 Premiere ep Mar 2017
  11. 11. Society challenges: let’s stick together Eurodata TV Worldwide / Relevant partners - All rights reserved Ratings Share vs slot Target Nb of episodes Production: Anagram / Film i Skane Distributor: Bete Film Country of production: Belgium North Format: 10x60 Channel: VTM Amigo’s Jan 2017 Production: Vema Productions Distributor: Filmax International Country of production: France Format: 6x52 Channel: TF1 Les Bracelets Rouges Production: Little Island / Sony Pictures Entertainment Distributor: Sony Pictures Entertainment Country of production: UK / USA Format: 10x60 Platform: Crackle Snatch Mar 2017 +54% Ind. 4+ 10 eps.
  12. 12. 3 Multiscreen strategies: series at the forefront of innovation
  13. 13. A shrinking worldwide daily TV viewing time… YOUNG ADULTS 2h042h08 3h03 2015 2016 3h00 Based on total individuals, total day. Computed on 92 countries. Guests and time-shifted viewing included when included in national audience currency. Averages are weighted with the country’s TV universe for total individuals and young adults. Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved Aggregated on 92 countries
  14. 14. Where is 4-screen audience measurement coming from? Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved Live Time-shifted Unified 4-screen from 2017 onwards
  15. 15. First results of coverage on online screens Source France : Mediamat – December 2016 – Onlline screens coverage - All individuals Source Netherlands: SKO Jaarrapport Online 2016– January – December 2016 – Online screens coverage – All individuals ONLINE SCREENS In December 2016 1 person out of 5 has watched a TV programme on an online screen In 2016 1 person out of 2 has watched a TV programme on an online screen
  16. 16. Eurodata TV Worldwide / Relevant partners - All rights reserved Extend the success of the show on online platforms Spin-offs go on other screens Online screens at the heart of series strategies : a life beyond TV broadcast Scandal Gladiator Wanted Production: Shondaland / ABC Studios Distributor: Disney Media Dist. Country of prod: USA Broadcaster : ABC Online Sam Stress ! Production: Authentic Prod / TF1 / Fontana / RTBF Distributor: LevelK Country of prod: France / Belgium Broadcaster : TF1 Replay Social media: playground of promotion Versailles Production: CANAL+ / Capa Drama, Incendo / Zodiak Fiction Distributor: Banijay Rights Country of prod: France / Canada Broadcaster : Snapchat / Canal+ Las chicas del televoto Production: Bambú Producciones Country of prod: Spain Broadcaster : Twitter / Netflix Use social media as a promotion tool
  17. 17. Thanks! Abed Laraqui International Research Manager AbedLaraqui

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