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Th brochure english_2019

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TH Company Profile_English

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Th brochure english_2019

  1. 1. Global No.1 Creator Network & Next Media Group We Are
  2. 2. 01. About Us – Treasure Hunter 02. Creator Engagement 03. Marketing Solution for Brands 04. Production, Education, Commerce Content
  3. 3. 01. About Us – Treasure Hunter
  4. 4. (1) Company Overview 01. About Us – Treasure Hunter World’s Leading New Media Content Network Treasure Hunter is a Korean representative of new media company and Creator-centered world’s leading next media company. We are MCN company since January of 2015. We have made new market value with domestic and global Creators of making digital contents. Creative Content We make global media entertainment network by increasing channels which Creators can network Creators’ Collaboration We are open company which communicates with Creators and Users. Communicative Company
  5. 5. (1) Company Overview 01. About Us – Treasure Hunter World’s Leading New Media Content Network Treasure Hunter is expanding its marketing & commerce business in Korea, China and Southeast Asia based on the network of creators. Content Marketing Commerce 2015 2017 2018 Company Name No. of employees Business Area Date of establishment Treasure Hunter Co.,Ltd Totally 120 persons (Korea HQ 33, Subsidiaries 67, Global 20) Content provision, digital advertising, e-commerce January 7th, 2015 Subsidiaries (Korean) Leferi, Star E&M, Lattuo, Cremarket, The Koolab Global Branch China (Shanghai, Hongkong), Malaysia, Indonesia, Thailand
  6. 6. Indonesia USA South America Europe China Korea Thailand Philippines Vietnam Malaysia (1) Company Overview 01. About Us – Treasure Hunter We Are Always On – Reach out to Audience We are expanding contact with digital audiences in YouTube and local/global digital platforms. ※ YouTube, facebook, Instagram, weibo, etc. included※ TH and subsidiary included 660+ Creators (Influencers) 16.5B+ YouTube Views 150M+ Subscribers
  7. 7. (1) Company Overview 01. About Us – Treasure Hunter We Are Hyper-targeted Media Group Game Kids Beauty Entertainment Lifestyle K-Culture Treasurer Hunter organizes creator channels according to genre, gender, age, and interests and systematically manages them according to audience targets. Organizing various categories, advanced targeting groups We have expertise in the beauty and social media fields through beauty affiliate ‘Leferi Beauty Entertainment’ and social network affiliate ‘Star E&M’. Strengthening professionalism through synergy of affiliated companies
  8. 8. (2) Why Treasure Hunter ? 01. About Us – Treasure Hunter We Are MCN Optimized Creative Group Treasure Hunter is a group of creators specializing in networking. It is based on CEO Jae Yong Song who introduced MCN business for the first time in Korea and Korea famous creator ‘YD’. It is a group of experts who have the highest understanding about digital audience. We understand our digital viewers best. Treasure Hunter has creativity, planning power, and expertise to meet the most successful viewers through creators' content, channels, and various video platforms.
  9. 9. (2) Why Treasure Hunter ? 01. About Us – Treasure Hunter We Own Global Market Leadership Treasurer Hunter is expanding its networks in Asia, North America, Europe, Middle East and other regions such as China, Japan, Thailand, Malaysia and Indonesia with the establishment of regional branches and local partnership. We are committed to Global One Market. Treasurer Hunter is building cross-border content between countries and regions based on a high degree of understanding of Global Audience, thereby expanding contact with the most effective global customers. We are targeting global customers.
  10. 10. 02. Creator Engagement
  11. 11. (1) Who is Creator ? 02. Creator Engagement Meet 660+ Team of Treasure Hunter Creators Treasure Hunter's creators are the most powerful and trendy influencers in this era of digital audience. Treasure Hunter's creators plan and produce the most trendy content with audiences optimized. Treasure Hunter's creators communicate directly with their fans by operating very loyal media on many digital platforms. Treasure Hunter has over 660 creators working in beauty, games, lifestyle and entertainment genres such as Korean Top Creators ‘YD’, ‘ACAU’, ‘Kkuk TV’, Chinese Wang Hong and Southeast Asian Influencer. < >12
  12. 12. (2) TH Creator Inspiration System 02. Creator Engagement Creator Inspiration System Treasure Hunter is helping to discover and nurture talented creators to lead the next generation global new media. Providing valuable information such as professional education, shooting studios, and platform data analysis results, it helps producers of more powerful contents, and promotes contents promotion and copyright management so that creators can concentrate fully on their creative activities. • Creator Basic Education • Studio support • Collaboration • Community Membership • Channel optimization • Live Streaming support • Brand Marketing • Network Marketing • Meet & Greet • Support for offline events • Supporting global network • MD production support
  13. 13. 03. Marketing Solution for Brands
  14. 14. (1) TH Solution 03. Marketing Solution for Brands The Most Effective way to Reach Digital Audience Treasure Hunter is a creator-centric MCN, a group of professionals with a high level of understanding of digital viewing customers. We offers the best marketing solution for your digital audience to your brand. Creator Power • Creator with the highest impact • Planning, production of all genre contents such as game, beauty, entertainment Media Power • A total of 100 million subscribers • Monthly 350 million Organic views • YouTube 13.8 billion Organic total views Creative Power • Story planning and professional PD for optimal delivery of brand message Media Power • Plan integrated solutions for successful brand campaigns and establish media strategy
  15. 15. (1) TH Solution 03. Marketing Solution for Brands The Most Effective way to Reach Digital Audience Treasure Hunter is a creator-centric MCN, a group of professionals with a high level of understanding of digital viewing customers. We offers the best marketing solution for your digital audience to your brand. The average CPV of Treasure Hunter media is 1/3 of that of Paid Media executives Reduce operational efficiency and cost with integrated solutions we construct optimal marketing solutions and engage creators, producers and campaigns under a consistent strategy based on the professional understanding and know-how of digital customers. Provide the best plan for recruiting, production and media Media Cost (Paid Media) Production Cost Model Cost Model Cost + Production Cost + Media Cost (TH Media) If you're running a regular ad campaign If you use the Marketing Solution of Treasure Hunter [The average cost of an Influencer campaign ]
  16. 16. (2) References > (a) Branded Content 03. Marketing Solution for Brands Vertical Category Campaign for Local Brands Game Entertainment Kids Beauty Lifestyle Commerce
  17. 17. Marketing Solution • KKUK TV • TOY & KIDS • 1.1M Youtube subscribers • 4-series videos - 'Ninja Go' movie release with related Lego products Engagement • 2.0M views • 100K views for 24 hours • 18k likes - pros 96.8% (like 18k, hate 600) • 5k reviews Marketing Solution • Mikey Bustos • Entertainment & Music • Subscribers : 2.3M (FB 1.5M, YT 620k, IG 100k) • Pinkfong ‘Baby Shark Dance’ Parody Engagement • 10.0B views - 4M views for 24 hours • 128k likes - FB 123k, YT 5k - pros 99.7% (hate 400) • 23k reviews 03. Marketing Solution for Brands Marketing Solution • Korea : Kkuk TV, KimEve, HOZZAA • Indonesia : Ayu Ting Ting, Jessica Iskandar • ‘Singing a song’ Episode with using ‘Dinga Star’ App Engagement • 3.0 M views - Korean : 1.1 M views - Indonesian : 1.0 M Views • 56 K engagement - Korean : 40 K likes/reviews - Indonesian : 16 K likes Series Campaign for Global & Local Brands (2) References > (a) Branded Content
  18. 18. 03. Marketing Solution for Brands YouTube Channel Management (2) References > (b) Professional Service
  19. 19. 03. Marketing Solution for Brands Global Brand Collaboration with Creators (2) References > (c) Collaboration with Brands
  20. 20. 03. Marketing Solution for Brands Global Brand Collaboration with Creators (2) References > (c) Collaboration with Brands
  21. 21. 04. Production, Academy, Commerce, Festival
  22. 22. (1) Production TH Original Live Show with 1st Digital Network Broadcasting Treasure Hunter has been able to broadcast live on the global platform with the world's first digital network broadcasting environment, and has collaborated with Panda TV in China to produce TH original live entertainment show <KISS>. 04. Production, Academy, Commerce, Festival
  23. 23. (2) Academy TH Creator Academy in Korea & China Treasure Hunter has been training creators with Gyeonggi Content Agency since 2017 and is in the business of 'Wanghong Academy' as a joint venture with China Broadcasting Academy. 2017 2018 Creator Basic Course & Global Professional Course Creator Introductory Course & Genre Specialization Course BEIJING : 2018.07 CHENGDU : 2018.11 HANGZHOU : 2019.01 • Established 'Wang Hong JV Company' with China Famous Broadcasting Academy • Approximately 200 students per month by region X TH x EZART = 04. Production, Academy, Commerce, Festival
  24. 24. (3) Commerce IP & Commerce Treasure Hunter is carrying out various additional business based on the creator and its IP. Yucatnip Fashion Rainbow Shoes • TH Online Commerce Platform : 크리마켓 (www.cremarket.co.kr) ✓ Yucatnip Fashion Item ✓ TH Color Changing Shoes (Rainbow Shoes) ✓ TH Creators’ Goods 04. Production, Academy, Commerce, Festival
  25. 25. (3) Commerce Commerce Network LACO @ Young Plaza, Seoul Playground in Seoul @ Big C Center, Bangkok Treasure Hunter is carrying out various additional business based on the creator and its IP. 04. Production, Academy, Commerce, Festival
  26. 26. (4) Festival Treasure Island Festival Treasure Hunter is expanding Creator & fan-focused festivals. 04. Production, Academy, Commerce, Festival • Treasure Island Festival • 2018.10.06 ~ 10.07 @ Nami Island • Main stage, Beauty, Entertainment, Pet, Meet & Greet
  27. 27. Global No.1 Creator Network & Next Media Group We Are

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