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Irina Nica - Scaling Links To Lead Gen Content: The Prospecting Approach That Guarantees Results

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Irina Nica - Scaling Links To Lead Gen Content: The Prospecting Approach That Guarantees Results

  1. 1. Scaling Links To Lead-Gen Content by Irina Nica @nicairinica | Learn Inbound | 2019 The Prospecting Approach That Guarantees Results
  2. 2. Hi, I’m Irina Community & Influencer Relations @HubSpot
  3. 3. Agenda Why link building to lead gen often fails How good prospecting can help Scalable link prospecting tactic that gets results
  4. 4. Link building is hard
  5. 5. Link building is hard Link building to lead gen content is probably the hardest
  6. 6. Content type matters a lot Email Signature Generator Social Media Workbook
  7. 7. Brand Awareness & Content Quality also matter a lot. Brand Awareness ContentQuality
  8. 8. Brand Awareness & Content Quality also matter a lot. Brand Awareness ContentQuality Lots of links
  9. 9. Brand Awareness & Content Quality also matter a lot. Brand Awareness ContentQuality Lots of links :(
  10. 10. Successful Link Building Campaign Step #1 Campaign Setup +Content Type +Content Quality +Brand Awareness
  11. 11. Successful Link Building Campaign Step #1 Campaign Setup +Content Type +Content Quality +Brand Awareness Step #2 Prospecting +Research +CRM
  12. 12. Successful Link Building Campaign Step #1 Campaign Setup +Content Type +Content Quality +Brand Awareness Step #2 Prospecting +Research +CRM Step #3 Outreach +Email Templates +Personalisation
  13. 13. Successful Link Building Campaign Step #1 Campaign Setup +Content Type +Content Quality +Brand Awareness Step #2 Prospecting +Research +CRM Step #3 Outreach +Email Templates +Personalisation
  14. 14. Prospecting is the art of finding natural connections
  15. 15. Prospecting is the art of finding (a lot of)* natural connections *scalability
  16. 16. Prospecting is a 3-Step Process Planning Validation Research
  17. 17. 1000+ keywords in Google Top 10 34 referring domains (4 months) Avg. Domain Authority = 42
  18. 18. Planning Validation Research Prospecting is a 3-Step Process
  19. 19. Goal: Find Natural Connections
  20. 20. Solution: A template to create a daily schedule! Goal: Find Natural Connections
  21. 21. Goal: Find Natural Connections Problem: Lack of productivity, remote work challenges etc.
  22. 22. Google/Searches related to AnswerthePublic.com Get Creative: Find More “Problems”
  23. 23. These article ides = Prospects Plan: Build a List of “Problems”
  24. 24. Planning Validation Research Prospecting is a 3-Step Process
  25. 25. Keep in your list only topics with: ● High volume ● Low competition ● Do-follow links
  26. 26. Planning Validation Research Prospecting is a 3-Step Process
  27. 27. +”Problem”/Topics that have a lot of articles +Where there is low competition +That give do-follow - Domain Authority <30 - Spammy backlinks - Guest posts - Sites w/ a bad look & feel - “admin” authors - Competitor websites +Partners +Subscribers +Followers +Brand-fans +High traffic +Well ranking Keep Exclude Prioritise
  28. 28. You have a list of prospects!
  29. 29. Takeaways Pick the right lead gen offer to work on Set realistic goals. Always look for opportunities where you can create a natural connection. Test your ideas and only reach out where it makes sense
  30. 30. Thank you! PS: Email me inica@hubspot.com if you want the Google Sheets prospecting templates

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