Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Construction Blogger

135 views

Published on

This presentation gives an overview of some of the key elements you need to consider to become a successful blogger. Using examples from the construction industry it highlights how much work is required to be successful!

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

The Construction Blogger

  1. 1. @deep_phat | #CIMCIG The Construction Blogger Paul Fryer Group Digital Marketing Manager
  2. 2. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Deep Phat Digital @deep_phat | #CIMCIG  www.deepphat.co.uk  Started in 2012 whilst working at a UK University  Updated every fortnight (Monday morning)  362 subscribers, 800+ weekly views  Equal parts networking and therapy and all posts have a personal element  Lots of iPhone notes!  Everyone is a potential blogger
  3. 3. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. The rise of the blogger @deep_phat | #CIMCIG  YouTubers and bloggers the new celebrity Curated content:  Mashable: $2,000,000 per month New content:  Huffington Post: $14,000,000 per month  Advertisements  Membership area – paid tutorials  Conference hosting
  4. 4. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Identify your platform @deep_phat | #CIMCIG  Part of social media strategy  Blogger / Wordpress / bespoke  Easy to get lost on social and know what to focus on  Strategy to tackle fewer platforms – narrow focus  Cross post on other channels and trial hashtags for exposure
  5. 5. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Identify your audience and goals @deep_phat | #CIMCIG  Blogs are important touch points  Opportunity to own issues – long form  Use marketing personas  Bridges the gap between social media and website  Very measurable – can quickly gain insight  Google priorities new content - helps with SEO
  6. 6. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Identify your audience and goals @deep_phat | #CIMCIG  Seed content around bids and events  Brand awareness  Lead generation  Customer acquisition  Thought leadership  Engagement  Attracting new talent
  7. 7. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Get planning @deep_phat | #CIMCIG  Article topics  Don’t be vanilla – spark debate and comment  Be a leader and tackle the big issues  Vary the type of content – don’t be a boring person (e.g. lists, predictions, events, reviews and case studies)  Need buy in from whole business to succeed
  8. 8. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Get writing @deep_phat | #CIMCIG  Reader intent – how can you help them  Beneath the surface of your company solutions  What is your process and what have you learned?  Storytelling  Be the content people love  Give away your knowledge  Hemingway app
  9. 9. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Get the skills @deep_phat | #CIMCIG  Someone who can WRITE to work with the business!  Unique voice – approve bloggers not posts!  Don’t overcomplicate titles and consider length  SEO – embed videos and images, keywords in titles have primary phrase in mind  Tell stories and play on emotions – pictures of real people, limit stock imagery  Offsite content / guest posts
  10. 10. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Find influencers @deep_phat | #CIMCIG  Web search, LinkedIn Pulse or through university press lists  Enter into conversations – comment on posts  Be useful – share their content develop new web properties / products / services  Reach out to entrepreneurs and leaders to create content that your audience will value  Reflect your coolest customers and target audience
  11. 11. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Convert! @deep_phat | #CIMCIG  Test and learn – times and subjects  Track through the articles which work  Where are they going afterwards – vary layout and A/B testing  If not saying anything new – look elsewhere  Listen to the customer - input of sales teams for customer pain points and address them head on  Fix their problem with a call to action!
  12. 12. Returning life to tired communities involves creating a complete social infrastructure, including new economic opportunities, affordable housing and accessible. Examples @deep_phat | #CIMCIG  Deloitte University Press – collects content from across the web from industry – they come to you first! My most popular posts:  List posts - top 2017 social media trends  Tutorial posts – vanity URL  Fight comment spam!  Be sure to reference popular and related posts
  13. 13.  To increase awareness of Kier Group nationally and locally  To protect the Kier brand  To engage and enhance customer experience  To engage and communicate with employees, future and present Kier’s objectives @deep_phat | #CIMCIG
  14. 14.  Award events  Project / contract wins  Completions and client interviews  Site updates  Current trends  Corporate Responsibility / Community  Event trailers and reports  Useful content – Job tips / health and safety  Thought leadership from senior management  Include video Kier’s content examples @deep_phat | #CIMCIG
  15. 15. Conclusion It’s a long slog! Requires determination and can take up to six months to gain traction @deep_phat | #CIMCIG
  16. 16. Conclusion Be regular, consistent and useful – draft all the time and research @deep_phat | #CIMCIG
  17. 17. Conclusion Be clear about your measurements of success and spend equal time adding / analysing content @deep_phat | #CIMCIG
  18. 18. Conclusion Don’t be a robot – be personal as the raw issues resonate @deep_phat | #CIMCIG
  19. 19. Conclusion Use it as an opportunity to constantly learn and have fun! Follow #bloghour (every Tuesday) @deep_phat | #CIMCIG
  20. 20. Thank you @deep_phatwww.deepphat.co.uk uk.linkedin.com/in/fryerpaul

×