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EXPEDIA CREATIVE
PARTNERSHIP PROGRAM
Details of Cooperative Program
International:
Leverage a brand media spend in:
• Australia
• Canada
• United Kingdom
• Ger...
Details of Cooperative Program (continued)
Domestic:
• Leveraging 7.5 Million impressions +
4.5 Million sponsorship impres...
Expedia International Creative Partnership
International - August Opt In
8 Partner Participation:
• Park City
• Bryce
• Ir...
Expedia International Creative Partnership
International - January Opt In
5 Partner Participation:
• Box Elder
• Capitol R...
Expedia International Creative Partnership
Domestic - August Opt In
4 Partner Participation:
• Bryce
• Iron County
• Park ...
Expedia International Creative Partnership
Domestic - January Opt In
3 Partner Participation:
• Kane County
• Logan
• Moab
Summary of Total Participation
International & Domestic
TOTAL INVESTMENT VALUE $500K+
Impression Summary
Expedia UK:
Total Impressions: 2,716,911
Hub Impressions: 4,295,585
Dedicated Partner Impressions: 1,98...
Ecom hub-sites links for Creative Hubs
• https://utah.expedia.co.uk/
• https://utah.expedia.com.au
• https://utah.expedia....
Creative Hubs - Screenshots
AU CA UK US
Screenshots - Domestic
Screenshots - Canada
Screenshots - Australia
Screenshots - UK
Screenshots – IMAX Canada
Vimeos links for the sponsorship clips:
Expedia Canada Dedication Spot featuring Utah:
https://v...
Screenshots – IMAX Canada (continued)
Utah image used in all of the In Kind promoting the Film/CA
Theaters onsite (13.5M i...
THANK YOU!
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Expedia Creative Partnership Program

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Expedia creative partnership program
• Award: 2015 Global Brand USA Campaign of the Year:

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Expedia Creative Partnership Program

  1. 1. EXPEDIA CREATIVE PARTNERSHIP PROGRAM
  2. 2. Details of Cooperative Program International: Leverage a brand media spend in: • Australia • Canada • United Kingdom • Germany – 4/15 launch Co-Op Opportunity: • 10 Partners • Equal Rotation of Creative • Dedicated Tile • Banners link to Hot Group • Trip Tuner Integration • Partner Dedicated Impressions – 750,000 Brand Media Spend • 12.7 Million Impressions • 2.6 Million Social Reach • 2.2 Million Sponsorship Impressions • Newsletter Hero Image on Sponsorship Email • Custom Hub Microsite • 6 blog posts
  3. 3. Details of Cooperative Program (continued) Domestic: • Leveraging 7.5 Million impressions + 4.5 Million sponsorship impressions • 5 Partners Minimum Co-Op Opportunity: • Partner Dedicated Impressions: 500,000 Equal rotation of equal based on total buy • Dedicated tile on microsite • Link on microsite carousel • Themed blog post • Link to hot group hotel page
  4. 4. Expedia International Creative Partnership International - August Opt In 8 Partner Participation: • Park City • Bryce • Iron County • Salt Lake • San Juan • Ski Utah • Zion • Uintah
  5. 5. Expedia International Creative Partnership International - January Opt In 5 Partner Participation: • Box Elder • Capitol Reef • Kane County • Logan • Moab
  6. 6. Expedia International Creative Partnership Domestic - August Opt In 4 Partner Participation: • Bryce • Iron County • Park City • Uintah
  7. 7. Expedia International Creative Partnership Domestic - January Opt In 3 Partner Participation: • Kane County • Logan • Moab
  8. 8. Summary of Total Participation International & Domestic TOTAL INVESTMENT VALUE $500K+
  9. 9. Impression Summary Expedia UK: Total Impressions: 2,716,911 Hub Impressions: 4,295,585 Dedicated Partner Impressions: 1,989,534 split between three partners Expedia CA: Total Impressions: 3,962,054 Hub Impressions: 8,121,214 Dedicated Partner Impressions: 1,222,095 split between three partners Expedia AU: Total Impressions: 1,864,054 Hub Impressions: 3,322,672 Dedicated Partner Impressions: 600,049 split between three partners
  10. 10. Ecom hub-sites links for Creative Hubs • https://utah.expedia.co.uk/ • https://utah.expedia.com.au • https://utah.expedia.ca • https://utah.expedia.com • Germany launching April 15
  11. 11. Creative Hubs - Screenshots AU CA UK US
  12. 12. Screenshots - Domestic
  13. 13. Screenshots - Canada
  14. 14. Screenshots - Australia
  15. 15. Screenshots - UK
  16. 16. Screenshots – IMAX Canada Vimeos links for the sponsorship clips: Expedia Canada Dedication Spot featuring Utah: https://vimeo.com/149929826 PW: mffreview Expedia Canada Take Action Spot featuring Utah: https://vimeo.com/149929827 PW: mffreview Exclusive Sale Sponsorship of the Expedia.ca National Parks sale page for the duration of the promotional period 100% sponsorship on the sale page: responsive banner suite and 2, 300x250 ad units
  17. 17. Screenshots – IMAX Canada (continued) Utah image used in all of the In Kind promoting the Film/CA Theaters onsite (13.5M impressions) which will fun Feb 1- May 31, 2016 on Expedia.ca. In theater activations: • Victoria IMAX Agent event • Saskatchewan Science Centre Agent event(s) Pending: • Expedia.com sending Tripstyler (Canadian blogger) to Zion National Park in 1Q, will populate additional fresh content for Viewfinder as well as your HUB page • Vancouver, Toronto Agent events at IMAX Theaters
  18. 18. THANK YOU!

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