Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing for Startup | Workshop | AGILE GURUGRAM 2018 | 23 - 24 March

31 views

Published on

SESSION OVERVIEW
Digital Marketing practices have pushed communications to an advanced level and transformed the way we market, sell or buy in past few decades. We often hear a lot of Digital Marketing transformation stories for big brands with fat budgets. But Startups wants to maximize ROI on every penny that is spent on Digital Marketing to sustain in the fast-paced competitive marketplace. This is where significance of Lean Thinking as ‘System of Innovation’ comes into the picture to transform the way Digital Marketing can be practiced. It results in making stronger connections with the customer and maximizing ROI with increased brand awareness, website traffic and leads for the business by following the ‘Build-Measure-Learn’ process. It will be depicted through engaging and insightful activities in the workshop.

It is all about thinking big, starting small and scaling fast.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Digital Marketing for Startup | Workshop | AGILE GURUGRAM 2018 | 23 - 24 March

  1. 1. Digital Marketing for Startup Noopur Pathak, Consultant and Media Editor, INNOVATION ROOTS
  2. 2. What’s in it for me? ● Fill out ‘What’s in it for me?’ sticky notes i.e. why I want to know about Startup Digital Marketing
  3. 3. Agenda ● Introduction to Digital Marketing ● Overview of Plan-Measure-Learn Process ● Define Key Performance Indicators (KPIs) for Digital Marketing Campaign ● Importance of Minimum Viable Product in Digital Marketing ● Refine Digital Marketing Campaign ● Benefits of Plan-Measure-Learn Process in Digital Marketing
  4. 4. Introduction to Digital Marketing for Startups
  5. 5. What is Digital Marketing? The promotion of products or brands via one or more forms of electronic media. It includes promotional efforts made via Internet, Social Media, Mobile phones, as well as TV commercials and radio channels.
  6. 6. Digital Marketing Television Commercials SMS Radio Billboards Social Media Banner Ads Email Marketing Content Marketing Search Engine Optimization Pay Per Click Internet Marketing Search Marketing
  7. 7. Why Digital Marketing for Startup is different than conventional Digital Marketing?
  8. 8. The Conventional Linear Way 1. Client Brief/Requirement Planning 2. Development 3. Implementation 4.
  9. 9. Learn Plan Measure Digital Marketing for Startup
  10. 10. Plan Digital Marketing for Startup ● Understand Digital Marketing Needs ● Know the Audience ● Demographics ● Set the Budget ● Strategy Development - Target Digital Medium ● Define Key Performance Indicators (KPIs) i.e. No of visitors, no of clicks, social actions etc
  11. 11. Plan Measure Digital Marketing for Startup ● Understand Digital Marketing Needs ● Know the Audience ● Demographics ● Set the Budget ● Strategy Development - Target Digital Medium ● Define Key Performance Indicators (KPIs) i.e. No of visitors, no of clicks, social actions etc ● Create Test Campaign with 2-3 variants (Minimum Viable) ● Launch the Campaign for an iteration (1-2 weeks) ● Measure the Performance - Reach, Engagement etc.
  12. 12. Learn Plan Measure Digital Marketing for Startup ● Understand Digital Marketing Needs ● Know the Audience ● Demographics ● Set the Budget ● Strategy Development - Target Digital Medium ● Define Key Performance Indicators (KPIs) i.e. No of visitors, no of clicks, social actions etc ● Create Test Campaign with 2-3 variants (Minimum Viable) ● Launch the Campaign for an iteration (1-2 weeks) ● Measure the Performance - Reach, Engagement etc. ● Refine Campaign based on Measurement ● Run the next iteration
  13. 13. Pass the Question! ● Each group write a digital marketing related question on post it and pass it to other group ● The groups answer the questions received ● The questions and answers will be discussed later while concluding
  14. 14. Digital Marketing for Startup Activity
  15. 15. Client Brief Hi there, We are glad to inform you the launch of new flavors of ‘Amazing Ice Creams’ in this summer season - Coconut and Mango. This season, we decided to connect children to their roots and the real flavors of their country. We have budget of 500 points per day allocated to enhance reach on Facebook. (10 likes, 4 comments, 3 share and 2 follower per day). Looking forward to a suitable ad copy along with creatives to achieve the goal. Cheers!
  16. 16. Plan 5 minutes
  17. 17. Develop 10 minutes
  18. 18. # Particulars Likes Comments Shares Followers Target 10 4 3 2 1 Ad 1 Ad 2
  19. 19. ● Ad having company name in ad copy gets 1 like ● Ad having company name in banner gets 1 like ● Ad having word limit of 15-25 gets 2 likes, 1 comment ● Ad mentioning call for action gets 2 like, 1 comment, 1 share ● Ad having less than 8 words on banner get 2 likes, 1 comment, 1 share,1 follower Measure
  20. 20. Plan 2 minutes
  21. 21. Develop 5 minutes
  22. 22. ● Ad having company name in ad copy gets 1 like ● Ad having company name in banner gets 1 like ● Ad having word limit of 15-25 gets 2 likes, 1 comment ● Ad mentioning call for action gets 2 like, 1 comment, 1 share ● Ad having less than 8 words on banner get 2 likes, 1 comment, 1 share,1 follower ● Ad having website link in ad copy gets 2 likes, 1 comment, 1 share, 1 follower Measure
  23. 23. Conclusion
  24. 24. Discuss the questions and answers by Groups and What’s in it for me.
  25. 25. Let’s Walkabout!
  26. 26. Thank you! Noopur Pathak Twitter @NoopurPathak Skype @noopuronweb Blogger @beingnoopur

×