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Digital Marketing practices have pushed communications to an advanced level and transformed the way we market, sell or buy in past few decades. We often hear a lot of Digital Marketing transformation stories for big brands with fat budgets. But Startups wants to maximize ROI on every penny that is spent on Digital Marketing to sustain in the fast-paced competitive marketplace. This is where significance of Lean Thinking as ‘System of Innovation’ comes into the picture to transform the way Digital Marketing can be practiced. It results in making stronger connections with the customer and maximizing ROI with increased brand awareness, website traffic and leads for the business by following the ‘Build-Measure-Learn’ process. It will be depicted through engaging and insightful activities in the workshop.
It is all about thinking big, starting small and scaling fast.