Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Storytelling Framework

Storytelling Framework

  • Be the first to comment

  • Be the first to like this

The Storytelling Framework

  1. 1. Teal Mavericks, LLC | The Storytelling Framework Structure: The dramatic arc of the Story • Character: Who the story is about (likely your user!) • Challenge: A problem or event that the Character must overcome • Journey: The Character will endure one or more situations in which they will face this Challenge • Learning: While facing the Challenge, the Character will change in some way (learn something new) • Resolution: The Characters baseline is reset, and life is different Universal Truth: The underlying messaging being conveyed • Identifying Your Universal Truth: What do you want your user to know…feel…do? Story: The details weaved around the Universal Truth • Personal Stories: Stories you’ve experienced either directly or indirectly (true stories) • Fables / Folk Tales: Stories that have been passed down, or metaphors/analogies Approach: The way a Story is formed around the Universal Truth • Inspire Change: End with the user making the desired change • Brand Awareness: End with the user understanding / connecting with a brand • Share Knowledge: End describing how the user has retained the knowledge • Future Telling: End describing the how the user will take the first step The Details: The little aspects of your Story that make it relatable • Identifying Your Details: Close your eyes and picture the scene…what do you see?
  2. 2. Teal Mavericks, LLC | Who’s the Character? _________________________________________________ What’s the Challenge? ________________________________________________ ___________________________________________________________________ Universal Truth: _____________________________________________________ Describe the Journey: ________________________________________________ ___________________________________________________________________ Type of Story (circle one): Personal Fable / Folk Tale Approach (circle one): Inspire Change Brand Awareness Share Knowledge Future Telling What will the Character Learn? _________________________________________ How will the Story Resolve / End? _______________________________________ ___________________________________________________________________ Identify Three Specific Story Details (Use Your 5 Senses): 1. _________________________________________________________________ 2. _________________________________________________________________ 3. _________________________________________________________________ Story Board Sketch (tell your story in 3 scenes):