SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
1.
Teal Mavericks, LLC | www.tealmavericks.com
The Storytelling Framework
Structure: The dramatic arc of the Story
• Character: Who the story is about (likely your user!)
• Challenge: A problem or event that the Character must overcome
• Journey: The Character will endure one or more situations in which they will face this Challenge
• Learning: While facing the Challenge, the Character will change in some way (learn something new)
• Resolution: The Characters baseline is reset, and life is different
Universal Truth: The underlying messaging being conveyed
• Identifying Your Universal Truth: What do you want your user to know…feel…do?
Story: The details weaved around the Universal Truth
• Personal Stories: Stories you’ve experienced either directly or indirectly (true stories)
• Fables / Folk Tales: Stories that have been passed down, or metaphors/analogies
Approach: The way a Story is formed around the Universal Truth
• Inspire Change: End with the user making the desired change
• Brand Awareness: End with the user understanding / connecting with a brand
• Share Knowledge: End describing how the user has retained the knowledge
• Future Telling: End describing the how the user will take the first step
The Details: The little aspects of your Story that make it relatable
• Identifying Your Details: Close your eyes and picture the scene…what do you see?
2.
Teal Mavericks, LLC | www.tealmavericks.com
Who’s the Character? _________________________________________________
What’s the Challenge? ________________________________________________
___________________________________________________________________
Universal Truth: _____________________________________________________
Describe the Journey: ________________________________________________
___________________________________________________________________
Type of Story (circle one): Personal Fable / Folk Tale
Approach (circle one): Inspire Change Brand Awareness
Share Knowledge Future Telling
What will the Character Learn? _________________________________________
How will the Story Resolve / End? _______________________________________
___________________________________________________________________
Identify Three Specific Story Details (Use Your 5 Senses):
1. _________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________
Story Board Sketch (tell your story in 3 scenes):
0 likes
Be the first to like this
Views
Total views
358
On SlideShare
0
From Embeds
0
Number of Embeds
2
You have now unlocked unlimited access to 20M+ documents!
Unlimited Reading
Learn faster and smarter from top experts
Unlimited Downloading
Download to take your learnings offline and on the go
You also get free access to Scribd!
Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.
Read and listen offline with any device.
Free access to premium services like Tuneln, Mubi and more.