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The Dance of The Possible - Berkun

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Talk from UX Lisbon 2018

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The Dance of The Possible - Berkun

  1. 1. The Dance of the possible: the mostly honest, completely irreverent, guide to creativity Scott Berkun | scottberkun.com | @berkun
 UX Lisbon | May 2018 #uxlx
  2. 2. 1884 2
  3. 3. 3 1884: Maurice Koechlin and Émile Nouguier +
  4. 4. ` 4
  5. 5. 5 Maurice Koechlin and Émile Nouguier 
 had to convince Stephen Sauvestre 
 to work on their design ++
  6. 6. 6
  7. 7. 7
  8. 8. LESSON #1:
 ALL IDEAS ARE MADE OF OTHER IDEAS
  9. 9. @BERKUN
 
 
 
 Scott Berkun | scottberkun.com These slides:
  10. 10. 15
  11. 11. STUDY THE HISTORY OF A PROBLEM TO FIND NEW IDEAS FOR SOLVING IT
  12. 12. By Ivan Listes - https://twitter.com/ilistes/status/250658949467099136
  13. 13. LESSON #2:
 GREAT IDEAS OFTEN LOOK WEIRD (AT FIRST)
  14. 14. "We, writers, painters, sculptors, architects … protest with all our strength, with all our indignation in the name of slighted French taste, against the erection … of this useless and monstrous Eiffel Tower“ 
 - Committee of 300, Le Temps, 1887
 "this truly tragic street lamp" (Bloy) "this belfry skeleton" (Verlaine) "this mast of iron gymnasium apparatus, incomplete, confused and deformed" (Coppée) 31
  15. 15. 32
  16. 16. ALL MASTERPIECES START AS EXPERIMENTS
  17. 17. LESSON #3:
 OUR MINDS ARE NATURALLY CREATIVE
  18. 18. CREATIVE THINKING CREATIVE THINKING
 CREATIVE THINKING THINKING
  19. 19. “Most people would rather die than think, in fact many of them do”
 
 - Bertrand Russell
  20. 20. WHEN SUITABLY MOTIVATED BY A HARD PROBLEM CREATIVITY IS UNAVOIDABLE
  21. 21. WHEN SUITABLY MOTIVATED BY A HARD PROBLEM CREATIVITY IS UNAVOIDABLE
  22. 22. DOUBLE-TIME 1. Creativity is a kind of work 2. Escape false constraints 3. Journals and self-respect
  23. 23. DOUBLE-TIME 1. Creativity is a kind of work 2. Escape false constraints 3. Journals and self-respect
  24. 24. IF YOU REMOVE FALSE CONSTRAINTS, NEW THINKING PATHS WILL BE OPEN TO YOU
  25. 25. •Idea Killers: “We tried that before” •Fatal criticism of unpolished ideas •Groupthink vs. 1-on-1 pitches FALSE CONSTRAINTS LEADERS CREATE
  26. 26. DOUBLE-TIME 1. Creativity is a kind of work 2. Escape false constraints 3. Journals and (self) respect
  27. 27. THE COURAGE TO BE COMFORTABLE IN THE UNKNOWN (WITH OTHERS)
  28. 28. 1. All ideas are made from other ideas 2. Great ideas look weird (at first) 3. We are naturally creative 4. Eliminate false constraints LESSON SUMMARY
  29. 29. THANK YOU. These slides: bit.ly/berkun-uxlisbon Buy the book: danceotp.com Scott Berkun | scottberkun.com | @berkun
 UX Lisbon | May 2018 #uxlx
  30. 30. SATIR CHANGE MODEL https://pmbag.wordpress.com/tag/the-satir-change-model/
  31. 31. Thank You. Scott Berkun | @berkun | scottberkun.com Get these slides: bit.ly/berkun-edw Free book chapters: bit.ly/danceotp-freechapters

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