Agenda
• Approaching a VC
• What VCs Look For
• How Strong Promoters Stand Out
• Common Mistakes to Avoid

Approaching a VC
Investment Banker
• (How an investment banker helps)
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Direct
• (The approach to take if you don’t want to use an investment banker)
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What Impact VCs Look For
Market Opportunity
• (How a VC assesses the real market opportunity in a country where everything is a
potential million dollar opportunity)
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Impact
• (How important it is in swinging the investment decision, and how it is assessed)
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Business Model
• (What a ‘good’ business model is, from an equity investment perspective)
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What Impact VCs Look For
Valuation & Exit
• (Explaining the numbers that an investor looks at, beyond the business model and
market size)
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Promoter/ Team
• (What VCs look for in the team)

How Strong Promoters Stand Out
• (How one assesses the team’s strengths, during the relatively brief due diligence
phase)
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Common Mistakes to Avoid
• (Take-aways based on avoidable mistakes I have seen entrepreneurs make, when
they fundraise)
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