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In competitive markets, one of the only (if not… the only) sustainable competitive advantages left is operationalizing customer insight into action as fast as possible.
The easiest place to start is with a single well-planned, well-executed, and well-operationalized survey. But most of the time — if surveys are done at all — they’re often: a) instrumented incorrectly leading to nothing actionable; b) completed using a methodology that will jeopardize the integrity of the data; c) not analyzed for actionable insight; or d) actionable insight is not operationalized.
Don’t worry – it happens to the best (really… you’d be shocked). But let’s fix that for you.