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Les castels press book 2018

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Press book 2018

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Les castels press book 2018

  1. 1. Les & Resort PRESS BOOK 2018 Press contact: MAGELLAN PR - Gillian Green Mob: +44 (0) 7515 283 287 Gillian@magellan-pr.com https://www.facebook.com/les.castels https://twitter.com/LesCastels www.camping-castels.co.uk HD Pictures : www.les-castels-photos.com http://www.youtube.com/channel/UCVWwVZbM3bSxEB4syVhxo0A
  2. 2. PRESS BOOK Press contact: MAGELLAN PR - Gillian Green Tel: +44 (0)2392 252068 - +44 (0) 7515 283 287 E-mail: Gillian@magellan-pr.com LES CASTELS: PROFILE Name Les Castels Date of creation 1959 Status Partnership President Régis de Lussac Number of members 32 2016 turnover € 50 million Total number of plots 8,200 Number of holidaymakers in 2016 250,000 Market position Leaders in the 4 & 5 -star outdoor accommodation market Headquarters Manoir de Terre rouge 35270 Bonnemain – France About Les Castels: Created in 1959, the French outdoor accommodation chain Les Castels now includes 32 establishments 4 & 5 stars. These are characterised by their outstanding sites where estate guests can enjoy the cultural heritage and beauty of the region. Les Castels offers a wide choice of accommodation (chalets, mobile homes, gîtes, apartments, tent plots and more), facilities and entertainment for all the family. For more information, visit our site at www.camping-castels.co.uk
  3. 3. PRESS BOOK Press contact: MAGELLAN PR - Gillian Green Tel: +44 (0)2392 252068 - +44 (0) 7515 283 287 E-mail: Gillian@magellan-pr.com LES CASTELS: CORPORATE PRESENTATION Les Castels: United around shared values From traditional camping to 4&5 star outdoor accommodations… When it was created in 1959, the Les Castels group initially offered traditional campsites. 24 independent pioneers came together around the same values and the same goal: to develop the art of French hospitality, whilst preserving environmental heritage. Today, made stronger by its experience and professionalism, Les Castels has now become a luxury outdoor accommodation chain. The chain offers its guests a certain French “art de vivre”. Les Castel's vocation is to develop the chain and bring together its independent members around a common cause and philosophy, promote valuable experiences and share skills and know-how among all. There are now 32 establishments, and they continue to give their all in protecting core values such as a quality welcome and an independent spirit. A development strategy based on a conscientious and realistic marketing approach was unanimously agreed on. This proud new identity led them to create a unique economic model: a fusion of outstanding estates and remarkable natural sites. Within Les Castels, each member retains their independence and freedom. The Chain aims to be the first 4&5-star Chain in France. Les Castels Chain has now 23 campsites which have been ranked among the 5-star sites and 9, 4-star campsites. Les Castels' ambition is to provide accommodation with a difference, to stand out from the competition's increasingly standardized offer. Les Castels: expertise and know-how for the customer's benefit Aware of the continual developments in the outdoor holiday market, Les Castels meets the requirements of its customers by offering them a wide choice of tailor-made accommodation. Foreign customers come from the UK (60%) and the Netherlands in particular (14%). Les Castels appears at a number of public and trade shows such as the Vakantierburs (Utrecht, the Netherlands), the Motorhome, Caravan & Camping Show (Birmingham, England), etc… Les Castels has over 8,200 plots available for instant booking on the website www.camping- castels.co.uk, are spread out over 32 locations across France. A single reference and booking database for all the products provides an enhanced service quality to customers. Moreover, a photo library containing over 1000 visuals, which now has an image search function by location and by theme is available on www.les-castels-photos.com. With professional expertise, know-how and a touch of savoir vivre, combined with spacious and top-of-the-range accommodation, Les Castels is a thriving partnership with a turnover of €53 million in 2016. The chain upholds its commitments to its members and customers by only selecting outstanding properties and sites and putting their heart and soul into them, which is underpinned by the motto: "Stars and a soul".
  4. 4. PRESS BOOK Press contact: MAGELLAN PR - Gillian Green Tel: +44 (0)2392 252068 - +44 (0) 7515 283 287 E-mail: Gillian@magellan-pr.com LES CASTELS: 32 4&5 star campsites in France La Bien-Assise***** - Calais Domaine de Drancourt***** - Baie de Somme Le Brévedent**** - Pont l’Evêque Château de Martragny**** - Caen L'Anse du Brick***** - Presqu'île Cotentin Château de Lez Eaux***** - Mont St-Michel Les Ormes Domaine & Resort ***** - Saint- Malo Château de Galinée***** - Saint-Cast L’Orangerie de Beauregard****- Centre Val de Loire L'Orangerie de Lanniron***** - Quimper La Grande Métairie***** - Carnac Manoir de Ker An Poul**** - Sarzeau La Garangeoire***** - Vendée Le Village Western**** - Hourtin Château de Chanteloup***** - Le Mans Le Petit Trianon de St Ustre**** - Futuroscope Parc de Fierbois***** - Val de Loire Château de Poinsouze**** - Aubusson Château de Leychoisier***** - Limoges Saint Avit Loisirs***** - Périgord Noir Le Moulin du Roch**** - Sarlat Domaine de la Paille Basse***** - Lot Le Caussanel***** - Aveyron Le Camp de Florence**** - Gers La Forge de Ste Marie***** - Champagne Château de l'Epervière**** - Bourgogne Le Château de Rochetaillée***** - Alpe d’Huez Les Bois du Bardelet*****- Centre Val de Loire Les Princes d’Orange****- Hautes Alpes Domaine de Sévenier***** - Ardèche Les Criques de Porteils***** - Collioure Domaine de la Bergerie***** - Fréjus
  5. 5. PRESS BOOK Press contact: MAGELLAN PR - Gillian Green Tel: +44 (0)2392 252068 - +44 (0) 7515 283 287 E-mail: Gillian@magellan-pr.com LES CASTELS' COMMITMENT Les Castels and sustainable development Les Castels highlights its active environmental approach. As outdoor accommodation specialists, Les Castels are wholeheartedly committed to a sustainable development approach and aim to continue developing the following key issues within a protected environment:  Aesthetic accommodation which is integrated into the surrounding landscape and ongoing environmental conservation work;  Light and moveable installations (mobile homes, tents, caravans etc.);  Adherence to regulations outlining the distance between each plot to maintain the privacy and harmony of guests' stays. An improved and respected environment The environment protection labels Les Castels Chain set itself a goal to have all its members receive an environment protection label such as The Green Key by the end of 2017. This has all but been achieved, as the only member not yet classified is a brand new site that is just being built! The European Ecolabel award Today, already 2 Castels campsites have been awarded with the European Ecolabel: Castel Le Château de Poinsouze and Castel La Garangeoire, both since 2011. The Green Key award In 2018, the Chain has 31 members which own the Green Key label. The only site not yet awarded is brand new and only just finishing construction for the new season.. "Clef Verte" (Green Key) is an environmental management award for tourist accommodation existing in 32 countries and is committed, in particular, to:  Accommodating no more than fifty families per hectare;  Maintaining at least 20% of green space across the site;  Maintaining the site acceptably clean.
  6. 6. PRESS BOOK Press contact: MAGELLAN PR - Gillian Green Tel: +44 (0)2392 252068 - +44 (0) 7515 283 287 E-mail: Gillian@magellan-pr.com LES CASTELS' "GENERAL PUBLIC" OFFER: Tailor-made accommodation Authentically promoting French art de vivre, the Les Castels chain takes pride in offering impeccable service quality: because customers are, above all, guests. Glamping The trend of ‘glamping’ refers to open air lodging that combines comfort and luxury whilst staying close to nature in an authentic setting. Les Castels has been innovators in glamping since they started up in 1959. Glamping is thriving today and at Les Castels all sorts of different types of accommodation are now offered so one may ‘glamp’ in style. The sites we recommend for a fun glamping experience include: Château de Chanteloup, Domaine de la Paille Basse, Petit Trianon de St Ustre, Château de Martragny, Le Brévedent, Château de Poinsouze, Domaine des Ormes… Wellness/Spa holidays The popularity of wellness breaks is another trend that is growing. It is now recognized that spa holidays do not have to be so expensive and that a peaceful setting, a complete menu of excellent treatments and good facilities can be had at more modest rates. Les Castels sites particularly good for wellness stays: Castel La Garangeoire is offering sauna and massage and Castel Domaine de la Bergerie is also offering balneo bath, hammam, and even incorporate a beauty salon. Unusual stays In 2004, Les Ormes Domaine & Resort was the very first site in France to feature the now famous treehouses. The concept has since charmed visitors looking for more unusual types of accommodation. It also started a trend of other ‘different’ places to stay throughout many of Les Castels sites. Sites with treehouses include: Domaine des Ormes, Château de Lez-Eaux, Parc de Fierbois, Petit Trianon de St Ustre, La Grande Métairie. Sites with accommodation over the water include: Domaine des Ormes. Sites with gypsy caravans: Château de Poinsouze, La Grande Métairie, Le Manoir de Ker An Poul. LES CASTELS' "SERVICES" OFFER Premium Offer: the quintessence of Les Castels' art of living Overwhelmingly acclaimed when launched in 2009, the Castels’ Premium Offer keeps moving on! Every Castels’ campsite has selected the most splendid pitches. All our sites can now propose the Les Castels essential art-of-living package: Particularly attractive, peaceful, landscaped, spacious pitch (130 m² minimum); Vast, elegantly decorated bungalow, mobile Fully-equipped for wining and dining: barbecue, garden furniture, parasol; home or chalet, with private patio; “VIP” services: beds made before your arrival, wifi, TV or stereo system etc…
  7. 7. PRESS BOOK Press contact: MAGELLAN PR - Gillian Green Tel: +44 (0)2392 252068 - +44 (0) 7515 283 287 E-mail: Gillian@magellan-pr.com Les Castels: a Premium service! A quality welcome When you arrive at one of our 32 sites you'll immediately notice the warm welcome of the reception team who are always happy to answer all your questions. The reception desk speaks several languages including French, English, German, Dutch, Spanish and more. During your stay, the dynamic and creative entertainments team organizes plenty of daytime and evening activities: choose from games, tournaments, theatre, shows and concerts for young and old alike! Sports facilities for all Les Castels outdoor accommodation sites also have multiple sports facilities: Football, basketball, volleyball, mini-golf, archery, table tennis, bouncy castles, pools, water parks with play pools and flumes, tree climbing trails, mountain biking, horse-riding, golf and pétanque… And play areas and kid's clubs that make both children and parents happy! Eating Quality eat-in or take-away food is available at all of Les Castels' sites. The togetherness and harmony of getting together around a good meal is one of the core values shared by Les Castels' members. There are also many bars where you can relax with a drink or enjoy the range of evening entertainment on offer. Shops and boutiques: tailor-made shopping Because holidays also mean pleasure and shopping, you can find wide variety local products on offer at the different sites. Convenience stores and launderettes are also available. Wi-fi and Internet What's more, you can stay connected thanks to the many specific internet access points provided or via wi-fi, which is available in all 5 stars Les Castels' sites. To summarize Les Castels:  8,200 plots across 32, mountain or countryside locations;  A wide range of accommodation: touring, chalets, cottages, mobiles homes, gîtes, tree houses, huts and «château lifestyle» apartments;  A multilingual welcome (French, English, German and Dutch);  Sports facilities and entertainment for all the family;  A warm and harmonious atmosphere;  A dynamic and creative entertainments team;  Tailor-made quality and services.

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