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How to Build a foundation for your next career opportunity by transforming your LinkedIn profile to the next level: tell your story effectively, attract, engage and get approached by people that will hire you. Those could be recruiters, hiring managers or your target customers.
You can use these cutting-edge techniques to attract recruiters and hiring managers to your profile; and even Engage with your customers and prospects.

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Leading on linkedin workshop

  1. 1. Leading on LinkedIn will begin momentarily...
  2. 2. Welcome everyone!
  3. 3. How is this workshop structured? 1. Training approach: learn concepts and apply 2. Use your computer’s notes application and LinkedIn 3. All Q&A and polls are on Slido (Let’s go now to slido.com and use # 21759) 4. Slides and recording to be shared after the workshop
  4. 4. Join at slido.com #21759 Which state are you in currently? Type full name of state.
  5. 5. Join at slido.com #21759 Your favorite coffee or caffeine drink?
  6. 6. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A
  7. 7. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A
  8. 8. Join at slido.com #21759 What is LinkedIn?
  9. 9. Why is LinkedIn important?
  10. 10. #1 You get to play in the largest professional database
  11. 11. #2 Manage your contacts and professional networks in one place
  12. 12. #3 Build your personal brand by demonstrating your expertise and leadership
  13. 13. #4 It helps you rank on Google (you become findable)
  14. 14. #5 Use LinkedIn as research tool to research companies and individuals
  15. 15. #6 Stay current on trends in the industry; for example: follow hashtags
  16. 16. #7 Acquire new skills with LinkedIn trainings
  17. 17. #8 Apply for jobs with a robust job board
  18. 18. #9 Get exposure to hiring managers and recruiters 87% of recruiters use LinkedIn to find or vet candidates
  19. 19. #10 You can get social proof for your expertise and work (endorsements)
  20. 20. #11 Making connections: Get introduced or introduce others
  21. 21. #12 Use LinkedIn Groups to build your network with people in particular areas and domains
  22. 22. #13 Business development: identify new leads and customers
  23. 23. If you are not on LinkedIn, you do not exist professionally
  24. 24. Meet Greg Greg is your neighbor Super smart guy Fun to hang out He has strong (different?) opinions!
  25. 25. Here’s Greg’s idea of LinkedIn profile Take existing resume Edit it a bit Add chunks of the resume to LinkedIn Put on a picture Use a standard background Done!
  26. 26. No. Don’t be Greg.
  27. 27. Let’s go about your LinkedIn profile the right way But before we go there...
  28. 28. Join at slido.com #21759 What is your primary objective on LinkedIn as of now
  29. 29. Whether your objective is career growth or business development, you will have to work with LinkedIn’s (invisible) funnel
  30. 30. Understanding LinkedIn’s (Invisible) Funnel Q. Who is your target audience / “targets”? A. Recruiters, hiring managers, stakeholders, potential customers, executives, etc Q. What is your target audience doing on LinkedIn? A. They are searching for candidates, leaders, solutions, problem-solvers etc.
  31. 31. What are your ‘targets’ doing on LinkedIn? STEP DESCRIPTION SPECIFIC EXAMPLE Awareness Review profiles ● Browse LinkedIn feed or search results ● Review headline, picture and cover photo Consideration Click on a profile ● Review summary and experience to see if this is someone I want to engage with Decision Engage or not to engage ● Connect OR ● Send a message ● Go back
  32. 32. Your target audience on LinkedIn Awareness Consideration Decision Review profiles Click on a profile Engage or not to engage
  33. 33. Techniques to connect with your target audience Awareness Consideration Decision ➔ Brand (Attract) ➔ Strategy (Convince) ➔ Engagement (Convert)
  34. 34. LinkedIn Profile Structure Awareness Consideration Decision 1. LinkedIn profile picture 2. Cover photo 3. Headline 1. Description 2. Experience 3. Endorsements 1. CTA (Call to Action) 2. Preferences 3. Media Brand (Attract) Strategy (Convince) Engagement (Convert)
  35. 35. Let’s do some Q&A on LinkedIn Basics before we dive into Brand
  36. 36. Join at slido.com #21759 Audience Q&A Session
  37. 37. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A
  38. 38. Join at slido.com #21759 What are the three things that my target audience is looking for on LinkedIn
  39. 39. Join at slido.com #21759 What are the techniques to connect with my target audience?
  40. 40. Just to recap: LinkedIn Profile Structure Awareness Consideration Decision 1. LinkedIn profile picture 2. Cover photo 3. Headline 1. Description 2. Experience 3. Endorsements 1. CTA (Call to Action) 2. Preferences 3. Media Brand (Attract) Strategy (Convince) Engagement (Convert)
  41. 41. LinkedIn Profile [Brand] 1. Profile pic: who are you 2. Headline: what do you do 3. Cover photo: Validate your headline or expertise
  42. 42. Profile pic: super important! Professional Nice lighting Smiling (preferably) Low tone background or white background (Hack: remove.bg)
  43. 43. Cover photo: validate your headline ● Put up your picture speaking ● Or add a bunch of logos ● Or add a customer quote ● Pro tip: you can add a CTA to the headline Let’s take Jonathan’s example...
  44. 44. Headline <Title> at <Company Name> - I or We help <Target Audience> with <Work / USP> OR <Title> | <What you do 1> | <What you do 2>
  45. 45. Let’s put together your headline ● Title ● Company ● Help you with ● USP <Title> at <Company Name> - I or We help <Target Audience> with <Work / USP> OR <Title> | <What you do 1> | <What you do 2>
  46. 46. Congratulations! You have taken a MAJOR step to improve your LinkedIn profile
  47. 47. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A
  48. 48. Elevation
  49. 49. Elevation #1 Create your career strategy
  50. 50. Elevation #2 Chart your reinvention
  51. 51. Elevation #3 Leverage your strengths to discover new roles
  52. 52. Elevation #4 Take advantage of market opportunities
  53. 53. Elevation #5 Accelerate your job search
  54. 54. Elevation #7 Ace video interviews
  55. 55. Elevation Digital course $495 www. careertiger.com/elevation *100% payment protection
  56. 56. Elevation $249 Digital course + Personal Career Strategy session careertiger.com/elevation Coupon Code: APRIL expires in 24 hours *100% payment protection
  57. 57. Look for an email from me after the workshop Now, let’s get back to our regularly scheduled programming
  58. 58. Just to recap: LinkedIn Profile Structure Awareness Consideration Decision 1. LinkedIn profile picture 2. Cover photo 3. Headline 1. Description / summary 2. Experience 3. Endorsements 1. CTA (Call to Action) 2. Preferences 3. Media Brand (Attract) Strategy (Convince) Engagement (Convert)
  59. 59. Let’s do some Q&A on Brand before we dive into Strategy
  60. 60. Join at slido.com #21759 Audience Q&A Session
  61. 61. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A
  62. 62. 3. Strategy
  63. 63. Strategy: the art of converting visitors Awareness Consideration Decision 1. Profile Description / summary 2. Experience 3. Endorsements
  64. 64. Description ● Use the right keywords ● Write a professional summary ● 2-3 sentences vs 200 characters ● Story is better than just text Pro tip: add media / Instagram / website Pro tip: add a CTA
  65. 65. Your Profile Description ● Opening statements ○ First 2-3 sentences ○ What is the key takeaway? ○ Make them super punchy ● Supporting statements ○ Follow up with information that supports the Opener ○ Supporting statement 1 ○ Supporting statement 2 ○ Supporting statement 3 Pro tip: use data points for every statement or every other statement
  66. 66. Your Experience 1. Details of work experiences 2. Similar to resume but limited to 3-5 key bullets 3. Results over activities Protip: use data points for every statement or every other statement
  67. 67. Important: objective is to use the right keywords Primary keywords ● Primary Keyword 1 ● Primary Keyword 2 ● Primary Keyword 3 Secondary keywords ● Secondary Keyword 1 ● Secondary Keyword 2 ● Secondary Keyword 3 Your target audience is using certain keywords to search How can you get found in those searches? Take advantage of those keywords and add them to your LinkedIn profile summary and description! These keywords should be in your summary description for your profile to get noticed!
  68. 68. Let’s use some AI baby!
  69. 69. Your target audience’s keywords 1. For example, if your target audience is a recruiter 2. Recruiters would search for candidates for specific jobs 3. Let’s go to one of the jobs in your target industry / company / role and find out more 4. Use a keyword tool to find out which keywords are “KEY” 5. Filter those keywords with your skills and experience to keep the ones that apply
  70. 70. Exercise: keywords for summary and description 1. Go LinkedIn and search for your “ideal” job 2. Copy the entire job posting text 3. Use a keyword extractor tool In this example, I’m using Cortical.io https://www.cortical.io/freetools/extract-keywords/ 4. Use the tool to get a list of keywords and download it 5. Review the list of keywords to see which ones are your primary and which ones are secondary keywords based on your experience
  71. 71. Final tip: Custom URL Pro tip: Customize your URL
  72. 72. Let’s do some Q&A on Strategy before we dive into Engagement
  73. 73. Join at slido.com #21759 Audience Q&A Session
  74. 74. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A
  75. 75. Engagement: work your personal brand 1. Write posts and articles 2. Demonstrate your values 3. Share your expertise 4. Show your personality
  76. 76. Critical: grow your network Every person that you have ever interacted with should be on your LinkedIn
  77. 77. #1 Quality over quantity
  78. 78. #2 Understand what your network is looking for https://www.linkedin.com/feed/follow/
  79. 79. #3 Native links, pictures and video score higher Remember: external links score lower Put link as a comment to the main post
  80. 80. #4 Engage with quality comments!
  81. 81. #5 Think about what are you providing? ➔ Gift ➔ Help ➔ Value
  82. 82. Quick exercise 1. Got to https://www.linkedin.com/feed/follow/ a. Follow hashtags that align to your area or interests b. Follow experts and influencers c. Follow companies Let’s do an exercise to follow at least 5 hashtags 5 Experts on Influencers 5 Companies that interest you
  83. 83. Giveaway! All the slides from today’s workshop + 5 free chapters from Unlock! URL https://yourtakeaways.com/claim Pass Code 49QZI4
  84. 84. Questions?
  85. 85. Join at slido.com #21759 Audience Q&A Session

How to Build a foundation for your next career opportunity by transforming your LinkedIn profile to the next level: tell your story effectively, attract, engage and get approached by people that will hire you. Those could be recruiters, hiring managers or your target customers. You can use these cutting-edge techniques to attract recruiters and hiring managers to your profile; and even Engage with your customers and prospects.

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