1.
Leading on LinkedIn
will begin momentarily...

2.
Welcome everyone!

3.
How is this workshop structured?
1. Training approach: learn concepts and apply
2. Use your computer’s notes application and LinkedIn
3. All Q&A and polls are on Slido (Let’s go now to
slido.com and use # 21759)
4. Slides and recording to be shared after the workshop

4.
Join at
slido.com
#21759
Which state are you in currently?
Type full name of state.

5.
Join at
slido.com
#21759
Your favorite coffee or caffeine
drink?

6.
Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

7.
Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

8.
Join at
slido.com
#21759
What is LinkedIn?

9.
Why is LinkedIn important?

10.
#1 You get to play in the largest professional database

11.
#2 Manage your
contacts and
professional
networks in one
place

12.
#3 Build your
personal brand by
demonstrating
your expertise and
leadership

13.
#4 It helps you rank
on Google (you
become findable)

14.
#5 Use LinkedIn as
research tool to
research
companies and
individuals

15.
#6 Stay current on
trends in the
industry; for
example: follow
hashtags

16.
#7 Acquire new
skills with LinkedIn
trainings

17.
#8 Apply for jobs
with a robust job
board

18.
#9 Get exposure to
hiring managers
and recruiters
87% of
recruiters use
LinkedIn to find
or vet
candidates

19.
#10 You can get social
proof for your
expertise and work
(endorsements)

20.
#11 Making
connections: Get
introduced or
introduce others

21.
#12 Use LinkedIn
Groups to build your
network with people
in particular areas and
domains

22.
#13 Business
development:
identify new leads
and customers

23.
If you are not on LinkedIn, you do
not exist professionally

24.
Meet Greg
Greg is your neighbor
Super smart guy
Fun to hang out
He has strong (different?) opinions!

25.
Here’s Greg’s idea of LinkedIn profile
Take existing resume
Edit it a bit
Add chunks of the resume to LinkedIn
Put on a picture
Use a standard background
Done!

26.
No.
Don’t be Greg.

27.
Let’s go about your LinkedIn
profile the right way
But before we go there...

28.
Join at
slido.com
#21759
What is your primary objective
on LinkedIn as of now

29.
Whether your objective is career
growth or business development,
you will have to work with
LinkedIn’s (invisible) funnel

30.
Understanding LinkedIn’s (Invisible) Funnel
Q. Who is your target audience / “targets”?
A. Recruiters, hiring managers, stakeholders, potential
customers, executives, etc
Q. What is your target audience doing on LinkedIn?
A. They are searching for candidates, leaders, solutions,
problem-solvers etc.

31.
What are your ‘targets’ doing on LinkedIn?
STEP DESCRIPTION SPECIFIC EXAMPLE
Awareness Review profiles ● Browse LinkedIn feed or search results
● Review headline, picture and cover photo
Consideration Click on a profile ● Review summary and experience to see if
this is someone I want to engage with
Decision Engage or not to engage ● Connect OR
● Send a message
● Go back

32.
Your target audience on LinkedIn
Awareness
Consideration
Decision
Review profiles
Click on a profile
Engage or not to engage

33.
Techniques to connect with your target audience
Awareness
Consideration
Decision
➔ Brand (Attract)
➔ Strategy (Convince)
➔ Engagement (Convert)

34.
LinkedIn Profile Structure
Awareness
Consideration
Decision
1. LinkedIn profile picture
2. Cover photo
3. Headline
1. Description
2. Experience
3. Endorsements
1. CTA (Call to Action)
2. Preferences
3. Media
Brand
(Attract)
Strategy
(Convince)
Engagement
(Convert)

35.
Let’s do some Q&A on LinkedIn
Basics before we dive into Brand

36.
Join at
slido.com
#21759
Audience Q&A Session

37.
Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

38.
Join at
slido.com
#21759
What are the three things that
my target audience is looking for
on LinkedIn

39.
Join at
slido.com
#21759
What are the techniques to
connect with my target
audience?

40.
Just to recap: LinkedIn Profile Structure
Awareness
Consideration
Decision
1. LinkedIn profile picture
2. Cover photo
3. Headline
1. Description
2. Experience
3. Endorsements
1. CTA (Call to Action)
2. Preferences
3. Media
Brand
(Attract)
Strategy
(Convince)
Engagement
(Convert)

41.
LinkedIn Profile [Brand]
1. Profile pic: who are you
2. Headline: what do you do
3. Cover photo: Validate your headline or expertise

42.
Profile pic: super important!
Professional
Nice lighting
Smiling (preferably)
Low tone background or white background
(Hack: remove.bg)

43.
Cover photo: validate your headline
● Put up your picture speaking
● Or add a bunch of logos
● Or add a customer quote
● Pro tip: you can add a CTA to the headline
Let’s take Jonathan’s example...

44.
Headline
<Title> at <Company Name> - I or We help <Target Audience>
with <Work / USP>
OR
<Title> | <What you do 1> | <What you do 2>

45.
Let’s put together your headline
● Title
● Company
● Help you with
● USP
<Title> at <Company Name> - I or We help
<Target Audience> with <Work / USP>
OR
<Title> | <What you do 1> | <What you do 2>

46.
Congratulations!
You have taken a MAJOR step to
improve your LinkedIn profile

47.
Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

48.
Elevation

49.
Elevation
#1
Create your career
strategy

50.
Elevation
#2
Chart your reinvention

51.
Elevation
#3
Leverage your strengths
to discover new roles

52.
Elevation
#4
Take advantage of
market opportunities

53.
Elevation
#5
Accelerate your job
search

54.
Elevation
#7
Ace video interviews

55.
Elevation
Digital course $495
www. careertiger.com/elevation
*100% payment protection

56.
Elevation
$249
Digital course + Personal Career Strategy session
careertiger.com/elevation
Coupon Code: APRIL expires in 24 hours
*100% payment protection

57.
Look for an email from me after the
workshop
Now, let’s get back to our regularly
scheduled programming

58.
Just to recap: LinkedIn Profile Structure
Awareness
Consideration
Decision
1. LinkedIn profile picture
2. Cover photo
3. Headline
1. Description / summary
2. Experience
3. Endorsements
1. CTA (Call to Action)
2. Preferences
3. Media
Brand
(Attract)
Strategy
(Convince)
Engagement
(Convert)

59.
Let’s do some Q&A on Brand
before we dive into Strategy

60.
Join at
slido.com
#21759
Audience Q&A Session

61.
Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

62.
3. Strategy

63.
Strategy: the art of converting visitors
Awareness
Consideration
Decision
1. Profile Description / summary
2. Experience
3. Endorsements

64.
Description
● Use the right keywords
● Write a professional summary
● 2-3 sentences vs 200 characters
● Story is better than just text
Pro tip: add media / Instagram / website
Pro tip: add a CTA

65.
Your Profile Description
● Opening statements
○ First 2-3 sentences
○ What is the key takeaway?
○ Make them super punchy
● Supporting statements
○ Follow up with information that supports the Opener
○ Supporting statement 1
○ Supporting statement 2
○ Supporting statement 3
Pro tip: use data points for
every statement or every
other statement

66.
Your Experience
1. Details of work experiences
2. Similar to resume but limited to 3-5 key bullets
3. Results over activities
Protip: use data points for every
statement or every other statement

67.
Important: objective is to use the right keywords
Primary keywords
● Primary Keyword 1
● Primary Keyword 2
● Primary Keyword 3
Secondary keywords
● Secondary Keyword 1
● Secondary Keyword 2
● Secondary Keyword 3
Your target audience is using
certain keywords to search
How can you get found in
those searches?
Take advantage of those
keywords and add them to
your LinkedIn profile summary
and description!
These keywords should be in your summary
description for your profile to get noticed!

68.
Let’s
use
some
AI
baby!

69.
Your target audience’s keywords
1. For example, if your target audience is a recruiter
2. Recruiters would search for candidates for specific jobs
3. Let’s go to one of the jobs in your target industry / company /
role and find out more
4. Use a keyword tool to find out which keywords are “KEY”
5. Filter those keywords with your skills and experience to keep
the ones that apply

70.
Exercise: keywords for summary and description
1. Go LinkedIn and search for your “ideal” job
2. Copy the entire job posting text
3. Use a keyword extractor tool In this example, I’m using Cortical.io
https://www.cortical.io/freetools/extract-keywords/
4. Use the tool to get a list of keywords and download it
5. Review the list of keywords to see which ones are your primary
and which ones are secondary keywords based on your experience

71.
Final tip: Custom URL
Pro tip: Customize your URL

72.
Let’s do some Q&A on Strategy
before we dive into Engagement

73.
Join at
slido.com
#21759
Audience Q&A Session

74.
Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

75.
Engagement: work your personal brand
1. Write posts and articles
2. Demonstrate your values
3. Share your expertise
4. Show your personality

76.
Critical: grow your network
Every person that you have ever
interacted with should be on your
LinkedIn

77.
#1 Quality over quantity

78.
#2 Understand what your network
is looking for
https://www.linkedin.com/feed/follow/

79.
#3 Native links, pictures and video
score higher
Remember: external links score lower
Put link as a comment to the main post

80.
#4 Engage with quality
comments!

81.
#5 Think about what are you
providing?
➔ Gift
➔ Help
➔ Value

82.
Quick exercise
1. Got to https://www.linkedin.com/feed/follow/
a. Follow hashtags that align to your area or interests
b. Follow experts and influencers
c. Follow companies
Let’s do an exercise to follow at least
5 hashtags
5 Experts on Influencers
5 Companies that interest you

83.
Giveaway!
All the slides from today’s workshop
+
5 free chapters from Unlock!
URL
https://yourtakeaways.com/claim
Pass Code
49QZI4

84.
Questions?

85.
Join at
slido.com
#21759
Audience Q&A Session