Leading on linkedin workshop

1. Leading on LinkedIn will begin momentarily...

2. Welcome everyone!

3. How is this workshop structured? 1. Training approach: learn concepts and apply 2. Use your computer’s notes application and LinkedIn 3. All Q&A and polls are on Slido (Let’s go now to slido.com and use # 21759) 4. Slides and recording to be shared after the workshop

4. Join at slido.com #21759 Which state are you in currently? Type full name of state.

5. Join at slido.com #21759 Your favorite coffee or caffeine drink?

6. Contents 1 LinkedIn Basics 2 Your LinkedIn Profile: Brand 5 min break 3 Your LinkedIn Profile: Strategy 4 Your LinkedIn Profile: Engagement 5 Giveaway! And Q&A

8. Join at slido.com #21759 What is LinkedIn?

9. Why is LinkedIn important?

10. #1 You get to play in the largest professional database

11. #2 Manage your contacts and professional networks in one place

12. #3 Build your personal brand by demonstrating your expertise and leadership

13. #4 It helps you rank on Google (you become ﬁndable)

14. #5 Use LinkedIn as research tool to research companies and individuals

15. #6 Stay current on trends in the industry; for example: follow hashtags

16. #7 Acquire new skills with LinkedIn trainings

17. #8 Apply for jobs with a robust job board

18. #9 Get exposure to hiring managers and recruiters 87% of recruiters use LinkedIn to ﬁnd or vet candidates

19. #10 You can get social proof for your expertise and work (endorsements)

20. #11 Making connections: Get introduced or introduce others

21. #12 Use LinkedIn Groups to build your network with people in particular areas and domains

22. #13 Business development: identify new leads and customers

23. If you are not on LinkedIn, you do not exist professionally

24. Meet Greg Greg is your neighbor Super smart guy Fun to hang out He has strong (different?) opinions!

25. Here’s Greg’s idea of LinkedIn proﬁle Take existing resume Edit it a bit Add chunks of the resume to LinkedIn Put on a picture Use a standard background Done!

26. No. Don’t be Greg.

27. Let’s go about your LinkedIn proﬁle the right way But before we go there...

28. Join at slido.com #21759 What is your primary objective on LinkedIn as of now

29. Whether your objective is career growth or business development, you will have to work with LinkedIn’s (invisible) funnel

30. Understanding LinkedIn’s (Invisible) Funnel Q. Who is your target audience / “targets”? A. Recruiters, hiring managers, stakeholders, potential customers, executives, etc Q. What is your target audience doing on LinkedIn? A. They are searching for candidates, leaders, solutions, problem-solvers etc.

31. What are your ‘targets’ doing on LinkedIn? STEP DESCRIPTION SPECIFIC EXAMPLE Awareness Review proﬁles ● Browse LinkedIn feed or search results ● Review headline, picture and cover photo Consideration Click on a proﬁle ● Review summary and experience to see if this is someone I want to engage with Decision Engage or not to engage ● Connect OR ● Send a message ● Go back

32. Your target audience on LinkedIn Awareness Consideration Decision Review proﬁles Click on a proﬁle Engage or not to engage

33. Techniques to connect with your target audience Awareness Consideration Decision ➔ Brand (Attract) ➔ Strategy (Convince) ➔ Engagement (Convert)

34. LinkedIn Proﬁle Structure Awareness Consideration Decision 1. LinkedIn proﬁle picture 2. Cover photo 3. Headline 1. Description 2. Experience 3. Endorsements 1. CTA (Call to Action) 2. Preferences 3. Media Brand (Attract) Strategy (Convince) Engagement (Convert)

35. Let’s do some Q&A on LinkedIn Basics before we dive into Brand

36. Join at slido.com #21759 Audience Q&A Session

38. Join at slido.com #21759 What are the three things that my target audience is looking for on LinkedIn

39. Join at slido.com #21759 What are the techniques to connect with my target audience?

40. Just to recap: LinkedIn Proﬁle Structure Awareness Consideration Decision 1. LinkedIn proﬁle picture 2. Cover photo 3. Headline 1. Description 2. Experience 3. Endorsements 1. CTA (Call to Action) 2. Preferences 3. Media Brand (Attract) Strategy (Convince) Engagement (Convert)

41. LinkedIn Proﬁle [Brand] 1. Proﬁle pic: who are you 2. Headline: what do you do 3. Cover photo: Validate your headline or expertise

42. Proﬁle pic: super important! Professional Nice lighting Smiling (preferably) Low tone background or white background (Hack: remove.bg)

43. Cover photo: validate your headline ● Put up your picture speaking ● Or add a bunch of logos ● Or add a customer quote ● Pro tip: you can add a CTA to the headline Let’s take Jonathan’s example...

44. Headline <Title> at <Company Name> - I or We help <Target Audience> with <Work / USP> OR <Title> | <What you do 1> | <What you do 2>

45. Let’s put together your headline ● Title ● Company ● Help you with ● USP <Title> at <Company Name> - I or We help <Target Audience> with <Work / USP> OR <Title> | <What you do 1> | <What you do 2>

46. Congratulations! You have taken a MAJOR step to improve your LinkedIn proﬁle

48. Elevation

49. Elevation #1 Create your career strategy

50. Elevation #2 Chart your reinvention

51. Elevation #3 Leverage your strengths to discover new roles

52. Elevation #4 Take advantage of market opportunities

53. Elevation #5 Accelerate your job search

54. Elevation #7 Ace video interviews

55. Elevation Digital course $495 www. careertiger.com/elevation *100% payment protection

56. Elevation $249 Digital course + Personal Career Strategy session careertiger.com/elevation Coupon Code: APRIL expires in 24 hours *100% payment protection

57. Look for an email from me after the workshop Now, let’s get back to our regularly scheduled programming

58. Just to recap: LinkedIn Proﬁle Structure Awareness Consideration Decision 1. LinkedIn proﬁle picture 2. Cover photo 3. Headline 1. Description / summary 2. Experience 3. Endorsements 1. CTA (Call to Action) 2. Preferences 3. Media Brand (Attract) Strategy (Convince) Engagement (Convert)

59. Let’s do some Q&A on Brand before we dive into Strategy

62. 3. Strategy

63. Strategy: the art of converting visitors Awareness Consideration Decision 1. Proﬁle Description / summary 2. Experience 3. Endorsements

64. Description ● Use the right keywords ● Write a professional summary ● 2-3 sentences vs 200 characters ● Story is better than just text Pro tip: add media / Instagram / website Pro tip: add a CTA

65. Your Proﬁle Description ● Opening statements ○ First 2-3 sentences ○ What is the key takeaway? ○ Make them super punchy ● Supporting statements ○ Follow up with information that supports the Opener ○ Supporting statement 1 ○ Supporting statement 2 ○ Supporting statement 3 Pro tip: use data points for every statement or every other statement

66. Your Experience 1. Details of work experiences 2. Similar to resume but limited to 3-5 key bullets 3. Results over activities Protip: use data points for every statement or every other statement

67. Important: objective is to use the right keywords Primary keywords ● Primary Keyword 1 ● Primary Keyword 2 ● Primary Keyword 3 Secondary keywords ● Secondary Keyword 1 ● Secondary Keyword 2 ● Secondary Keyword 3 Your target audience is using certain keywords to search How can you get found in those searches? Take advantage of those keywords and add them to your LinkedIn proﬁle summary and description! These keywords should be in your summary description for your proﬁle to get noticed!

68. Let’s use some AI baby!

69. Your target audience’s keywords 1. For example, if your target audience is a recruiter 2. Recruiters would search for candidates for specific jobs 3. Let’s go to one of the jobs in your target industry / company / role and find out more 4. Use a keyword tool to find out which keywords are “KEY” 5. Filter those keywords with your skills and experience to keep the ones that apply

70. Exercise: keywords for summary and description 1. Go LinkedIn and search for your “ideal” job 2. Copy the entire job posting text 3. Use a keyword extractor tool In this example, I’m using Cortical.io https://www.cortical.io/freetools/extract-keywords/ 4. Use the tool to get a list of keywords and download it 5. Review the list of keywords to see which ones are your primary and which ones are secondary keywords based on your experience

71. Final tip: Custom URL Pro tip: Customize your URL

72. Let’s do some Q&A on Strategy before we dive into Engagement

75. Engagement: work your personal brand 1. Write posts and articles 2. Demonstrate your values 3. Share your expertise 4. Show your personality

76. Critical: grow your network Every person that you have ever interacted with should be on your LinkedIn

77. #1 Quality over quantity

78. #2 Understand what your network is looking for https://www.linkedin.com/feed/follow/

79. #3 Native links, pictures and video score higher Remember: external links score lower Put link as a comment to the main post

80. #4 Engage with quality comments!

81. #5 Think about what are you providing? ➔ Gift ➔ Help ➔ Value

82. Quick exercise 1. Got to https://www.linkedin.com/feed/follow/ a. Follow hashtags that align to your area or interests b. Follow experts and inﬂuencers c. Follow companies Let’s do an exercise to follow at least 5 hashtags 5 Experts on Inﬂuencers 5 Companies that interest you

83. Giveaway! All the slides from today’s workshop + 5 free chapters from Unlock! URL https://yourtakeaways.com/claim Pass Code 49QZI4

84. Questions?

Leading on linkedin workshop

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