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Blue print

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Blue print

  1. 1. A Blueprint for Successful Web Sites Information Architecture & Web Design Web 2003 - June 18, 2003 Beth Bailey Kim Eke Elizabeth Pyatt
  2. 2. IA & Web Design <ul><li>IA Overview </li></ul><ul><li>Design Document </li></ul><ul><li>Activity </li></ul><ul><li>IA Process: Next steps </li></ul><ul><li>Your next steps </li></ul>Today’s presentation
  3. 3. What makes a good site? <ul><li>Or, what makes a bad site? </li></ul>IA Overview
  4. 4. IA: What it is <ul><li>The blueprint of the site/project upon which all other aspects are built </li></ul><ul><ul><li>Project scope </li></ul></ul><ul><ul><li>Goals, mission, vision </li></ul></ul><ul><ul><li>Content and functionality </li></ul></ul><ul><ul><li>Structure </li></ul></ul><ul><ul><li>Navigation and interface </li></ul></ul><ul><ul><li>Interaction </li></ul></ul><ul><ul><li>Visual design </li></ul></ul>IA Overview
  5. 5. IA: What it isn’t <ul><li>IT’S NOT THE SAME AS: </li></ul><ul><li>Usability </li></ul><ul><li>Accessibility </li></ul><ul><li>Web Design </li></ul>IA Overview
  6. 6. The sum of its parts… <ul><li>Before you begin take time to: </li></ul><ul><ul><li>Identify individual components or pieces of information </li></ul></ul><ul><ul><li>Consider the nature of info (static v. dynamic) </li></ul></ul><ul><ul><li>Conceptualize the whole </li></ul></ul><ul><ul><li>Anticipate future growth </li></ul></ul>IA Overview
  7. 7. Mapping information <ul><li>Concept maps </li></ul><ul><li>Outlines </li></ul><ul><li>Organizational charts </li></ul><ul><li>Spreadsheets </li></ul><ul><li>Whatever works best for your brain… </li></ul>IA Overview
  8. 8. What is it good for? <ul><li>Absolutely everything! </li></ul>Design Document
  9. 9. Overview <ul><li>Physical documents in which planning information is recorded </li></ul><ul><li>Essential in the entire process </li></ul><ul><li>Each stage builds on the prior </li></ul><ul><li>Can refer back to them at any time in the project </li></ul>Design Document
  10. 10. Allows for… <ul><li>Walk through of scenarios </li></ul><ul><li>Opportunity to view the site in action prior to programming </li></ul><ul><li>Collaboration tool when development does begin </li></ul>Design Document
  11. 11. The Document <ul><li>Site Goals </li></ul><ul><li>Audience </li></ul><ul><li>Scenarios </li></ul><ul><li>Competitive Analysis </li></ul>Design Document
  12. 12. The Document (cont) <ul><li>Content and Functional Requirements </li></ul><ul><li>Site Structure </li></ul><ul><li>Layout Grids </li></ul><ul><li>Page Mockups </li></ul>Design Document
  13. 13. Part 1: Mapping Info (10 min) <ul><li>Read “meeting notes” from scenario </li></ul><ul><li>Identify all possible information to </li></ul><ul><ul><li>Meet client’s goals & needs </li></ul></ul><ul><ul><li>Consider nature of info </li></ul></ul><ul><ul><li>Consider future growth of site </li></ul></ul>Activity
  14. 14. Part 2: Organizing Info (10 min) <ul><li>Group information (categories) </li></ul><ul><li>Consider all possible labels for info and select best </li></ul><ul><li>Create an outline or table to identify your main categories </li></ul><ul><li>List the information included in each category </li></ul>Activity
  15. 15. Part 3: Compare <ul><li>In small groups, compare </li></ul><ul><ul><li>Categories </li></ul></ul><ul><ul><li>Overall organization </li></ul></ul><ul><ul><li>Types of info included or not </li></ul></ul>Activity
  16. 16. Debriefing (So what?) <ul><li>Organizing & labeling info is difficult </li></ul><ul><ul><li>Label interpretations vary </li></ul></ul><ul><ul><li>Future growth unknown </li></ul></ul><ul><ul><li>Designing a system </li></ul></ul><ul><li>And you still don’t have a clue about what the site looks like </li></ul>Activity
  17. 17. Life “after” documentation <ul><li>Navigation systems </li></ul><ul><li>Screen design </li></ul><ul><li>Prototyping </li></ul><ul><ul><li>Paper, web, graphics </li></ul></ul><ul><li>Present Design Doc & prototype(s) to client </li></ul>IA Process: Next Steps
  18. 18. Your thirst for knowledge <ul><li>IA resources </li></ul><ul><li>Usability & user testing </li></ul><ul><li>Accessibility </li></ul>Your next steps
  19. 19. IA is the blueprint… <ul><li>Broad & growing field </li></ul><ul><li>Design Doc is small piece </li></ul><ul><li>More research now </li></ul><ul><li>Good IA contributes to usability </li></ul><ul><li>Use your knowledge & creativity for good… not evil! </li></ul>Summary
  20. 20. Questions??

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