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Craft your story - Prashant & Khaarthiga


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AGILE GURUGRAM 2017 | Day 2 | Talk | 16:15 - 17:00

Published in: Education
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Craft your story - Prashant & Khaarthiga

  1. 1. Craft your story From transactional to engaging dialogue Khaarthigha Subramanian Prashanth Madhavan Narasimhan
  2. 2. Role Play
  3. 3. Role play 2 volunteers please Situation: You have to present an idea to your client (GoHunt). Your responsibility, as a client partner, is to provide a pitch with innovative solution. Context: GoHunt is a marketplace providing ready-made talent to the Enterprise needs. Currently, GoHunt do not have a list of pre-assessed candidates for their customer needs. Your idea is to provide an aid to assess the talent pool and have ready- made list.
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  7. 7. • Status Quo The way we consult What fails • Storyboarding Context & Origin Key Benefits - Prioritising the Key message Some practical examples- Complete When is it more effective to use this A basic framework that we use personally Outline
  8. 8. The way we consult
  9. 9. Status Quo - The way we consult • Giving expert advice to people working in a professional or technical field.
  10. 10. Status Quo - The way we consult • Predominantly deals with abstracting challenges and presenting solutions
  11. 11. Status Quo - The way we consult • Present Gaps in current state, Solution to get to the dream state
  12. 12. Status Quo - The way we consult • Talk about current state and target state at 20,000 Ft level
  13. 13. Status Quo - The way we consult • Provide big picture coverage as well as details
  14. 14. What fails?
  15. 15. Status Quo - What fails • Abstraction reduces personalisation
  16. 16. • Ability to identify with whole reduces Status Quo - What fails
  17. 17. • Detailed solutions takes away visibility of outcomes Status Quo - What fails
  18. 18. Lets talk about Storyboarding
  19. 19. Context & Origin • Believed to be popularised by Disney Movies • Widely used in Advertising today • Used to effectively convey a message with a specific call to action
  20. 20. Context & Origin - Best way to share your vision •A visual aid makes it much easier for you to share and explain your vision for your video with others. •Most stakeholders don’t have the experience of visualizing something off of a text deliverable.
  21. 21. Context & Origin - WHY DRAW PICTURES? • Quick and Powerful communication method for sharing ideas • Very Persuasive! Creates empathy, emotion and connect • Focus on user’s needs and pain points (rather on design, technology) • Drive the solution towards customer focussed • Could provide a holistic way on thinking user experience from all aspects • Provide “Big Picture” • Encourages Participation and Involvement , aids in Ideation • It’s fun!!
  22. 22. Key Benefits
  23. 23. Prioritising the Key message – The outcome • Focus on the Outcome and the person who is involved with it (The end user)
  24. 24. • Step back from the Outcome to Inputs needed for the Outcome Prioritising the Key message – The outcome
  25. 25. • Connect to the key emotion that drives the path of the user Prioritising the Key message – The outcome
  26. 26. • Connect all of these - The User, the emotion, the path , the inputs and the outcome - and you have a story to tell Prioritising the Key message – The outcome
  27. 27. How have we used this today
  28. 28. How have we used this today Story to tell •Identify the central actor •Identify the central actor’s goal to achieve •Understand the central actor’s interaction points (could be people, system, place) •Draw the picture of it
  29. 29. Add your script •Beneath each picture, write the lines that will be spoken in that moment about what is happening. •Your storyboard should read like a comic book, so readers (coworkers, clients, etc.) can get a sense of exactly what will happen.
  30. 30. Sketch your story •Next, you should sketch how each moment will look visually. •Just provide enough visual detail to give an impression of what is happening, which actors are in the moment and what the general framing will look like.
  31. 31. Back to the role play
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  35. 35. Craft Your Story
  36. 36. A basic framework
  37. 37. A basic framework that we use personally Challenge Context Solution
  38. 38. A basic framework that we use personally
  39. 39. Thanks
  40. 40. Today, Most of the solutions presented to client stakeholders lack a proper articulation of the challenge, solution and benefits. This is predominantly because it tends to be exhaustive and is expected to close a transaction rather than begin a relationship. This has turned the initial engagement phase into a laborious and legal process rather than a more engaging and brainstorming engagement. Storyboarding is a simple technique to turn a transactional exercise into an engaging one - with the ability to connect to multiple stake holders and highlight business outcomes during the engagement - in a more sticky way. “The storyboard consists of making a series of sketches where every basic scene and every camera set up within the scene illustrated – it is a visual record of the film’s appearance before shooting begins.” The objective of using storyboard is to communicate the idea as accurately as possible in a visual way narrating the key idea /concept. This helps in manifesting the key outcomes to be arrived from the implementation of an idea by connecting the stakeholders/audience to this outcome. This outcome- oriented way aids in upfront understanding intended output, impact to the end users and the long term benefits and hence channel the investments by the business accordingly. Key Takeaways How to connect to stake holders and present sticky solutions How to demonstrate value of solution very early "To have a better-start will help ensure that we do the best start in our pursuits" Topic
  41. 41. Storyboarding - Intro • A small story board to introduce the topic • Some pitfalls of our current approach and an intro to the topic comes here
  42. 42. How have we used this today
  43. 43. How have we used this today
  44. 44. How have we used this today