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Public Value of Public Programs

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Public Value of Public Programs

  1. 1. © 2021 Regents of the University of Minnesota. All rights reserved. © 2021 Regents of the University of Minnesota. All rights reserved. Public Value of Public Programs A workshop for MACVB Annual Conference DeeDee LeMier Community Economics & Tourism Development John Bennett Community Economics June 2, 2021 1
  2. 2. © 2021 Regents of the University of Minnesota. All rights reserved. Empowers, prepares and supports the tourism industry and communities engaging in tourism for success and sustainability tourism.umn.edu
  3. 3. © 2021 Regents of the University of Minnesota. All rights reserved. © 2020 Regents of the University of Minnesota. All rights reserved. WHAT WE DO Education and training Applied research Engagement and Outreach Support undergraduate & graduate students
  4. 4. © 2021 Regents of the University of Minnesota. All rights reserved. 4 4
  5. 5. © 2021 Regents of the University of Minnesota. All rights reserved. 5 5 Goals for our time today: 1. Introduce Public Value concept 1. Walk through process to understand key points to make the case for your work 1. Leave you with new tools and insight for communicating with local audiences
  6. 6. © 2021 Regents of the University of Minnesota. All rights reserved. 6 6 The Public Value Approach In the public and nonprofit sectors, we understand the value of our programs to participants. But “public value” is the value of a program to those who do not directly benefit from the program.
  7. 7. © 2021 Regents of the University of Minnesota. All rights reserved. 7 7 Why consider public value? 1. Convey public value to policy makers 1. Understand value beyond financial impact 1. Strengthen understanding of mission and outcomes
  8. 8. © 2021 Regents of the University of Minnesota. All rights reserved. 8 8 Example public value message By supporting the Holiday Madness program, community residents volunteer, which leads to increased connections, which benefits other community members by helping Pine City be a vibrant community.
  9. 9. © 2021 Regents of the University of Minnesota. All rights reserved. 9 9 Demonstrating Your Program’s Public Value Program participants… have been shown to change their behavior in specific ways… that have been shown to lead to specific outcomes… that directly benefit the participants. that generate public value.
  10. 10. © 2021 Regents of the University of Minnesota. All rights reserved. 10 10
  11. 11. © 2021 Regents of the University of Minnesota. All rights reserved. 11 11 Demonstrating Your Program’s Public Value Trail system users have been shown to change their behavior in specific ways… that have been shown to lead to specific outcomes… that directly benefit the participants. that generate public benefit.
  12. 12. © 2021 Regents of the University of Minnesota. All rights reserved. 12 12 Demonstrating Your Program’s Public Value Trail system users have been shown to change their behavior in specific ways… that have been shown to lead to specific outcomes… that directly benefit the participants. that generate public cost.
  13. 13. © 2021 Regents of the University of Minnesota. All rights reserved. 13 13 Private v. Public Benefits of Your Program Private benefits accrue to program participants. Public benefits accrue to the rest of us. ➔It is possible to exclude non-payers from participating in most outreach programs—and enjoying the private benefits—but it is not possible to exclude non-payers from receiving the public benefits of those programs
  14. 14. © 2021 Regents of the University of Minnesota. All rights reserved. Title here 14 14 Source of market failure Consumer or business response Market outcome Public or nonprofit sector solution Public benefits Failure to fully consider the benefits to others Too little of the activity Encourage the activity Public costs Failure to fully consider the costs to others Too much of the activity Discourage the activity
  15. 15. © 2021 Regents of the University of Minnesota. All rights reserved. 15 15 Demonstrating Your Program’s Public Value Program participants… have been shown to change their behavior in specific ways… that have been shown to lead to specific outcomes… that directly benefit the participants. that generate public value.
  16. 16. © 2021 Regents of the University of Minnesota. All rights reserved. 16 16 Demonstrating Your Program’s Public Value Holiday shopping festival attendees Visit downtown during event to attend parade and extended business hours. See downtown as a place to spend time and money with family & friends. Positive attachment to community Increased vibrancy of downtown for visitors & residents
  17. 17. © 2021 Regents of the University of Minnesota. All rights reserved. 17 17 Demonstrating Your Program’s Public Value Overnight guests @ local lodging Spending time in your community, versus staying in another community. Increase likelihood of dining, shopping, etc. in town. Meets individual needs of guest Direct spending creates ripple effect of local $
  18. 18. © 2021 Regents of the University of Minnesota. All rights reserved. 18 Demonstrating Your Program’s Public Value ▪ Choose a program to work on. ▪ Choose a stakeholder. ▪ Worksheet: – Identify some changes program participants make. – Identify some outcomes that result from those changes. – How do those outcomes benefit the participants? – How do those outcomes benefit others (create public value)? ▪ Which public benefit will be most important to this stakeholder?
  19. 19. © 2021 Regents of the University of Minnesota. All rights reserved. 19 19 Demonstrating Your Program’s Public Value Participants Changes Outcome Private benefits Public value
  20. 20. © 2021 Regents of the University of Minnesota. All rights reserved. 20 A Public Value Message: When you support _______________________________program, ➔participants will ______________________________________, (changes) ➔which leads to _______________________________________, (outcomes) ➔which will benefit other community members by ____________ __________________________________________________. (public value)
  21. 21. © 2021 Regents of the University of Minnesota. All rights reserved. 21 21 Recap of our time today: 1. Introduce Public Value concept 1. Walk through process to understand key points to make the case for your work 1. Leave you with new tools and insight for communicating with local audiences a. Download Worksheet 1: https://z.umn.edu/MACVB2021PVPP1 b. Download Worksheet 2: https://z.umn.edu/MACVB2021PVPP2
  22. 22. © 2021 Regents of the University of Minnesota. All rights reserved. 22 22 UMN Extension Resources 1. Visitor Profile 2. Economic Impact Analysis 3. Tourism Assessment Program 4. Business Transition and Succession Resources 5. Facilitated public value training 6. Mobile data insights
  23. 23. © 2021 Regents of the University of Minnesota. All rights reserved. © 2021 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer. This document is available in alternative formats upon request. Direct requests to 612-624-2116. Let’s stay in touch! DeeDee LeMier dlemier@umn.edu John Bennett jbennett@umn.edu 23

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