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TOP 10 TIPS FOR ROCKIN’
YOUR LINKEDIN PROFILE
Solutions Manager
mira@280group.com
Mira Wooten
280 Group Overview
Rate Your Profile
1-Low, 5-High
Your LinkedIn Presence
Why you should care1.
Make a great impression2.
Formula for Your LinkedIn success3.
Don’t Do It!
No LinkedIn profile at all
Why Should You Care?
Potential
clients/co-
workers will
check you out
Potential
employees
will check
you out
Potential
Job leads
Build
relationships
By the numbers
400M users
world wide
By the numbers
107M in the US
By the numbers
2 new users per second
By the numbers
40% log in daily
Tip #1
Profile Picture
What is a good photo?
Make sure the photo fits
Your tag line quickly identifies your area(s) of
expertise (3-5 seconds!)
Tip #2 Edit profile headline
Sample Headlines
Product Management Leader
SMB Product Marketing
Agile Evangelizer
Tip #3 Profile Page - Summary
Anatomy of an Summary
√ Introduction and Elevator Pitch
√ Results you deliver
√ Your call to action
√ Contact information
Amazi
ng
Tip #4 Experience-Not Resume
Focus on what you’re taking forward
What tasks did you do?
What impact did you have?
Tip #5 Paint the Picture
Worked on vs Owned a product
Attended vs Presented at Tradeshows
Created a 3-Year Product Road Map
Tip #6 Get Specific
“Responsible for content” isn’t specific
Wrote content is more specific
Back it up with active words and data
Tip #7Use Data - Support Facts
“Reduced time to market” how much?
“Managed PMs” how many?
“Responsible for P&L” how much?
Tip #8 Highlight Leadership
Hired and managed 14 PMs
Led cross-functional teams for 5 Releases
Presented 5-year Roadmap to Board
Tip #9 Grow Your Network
Join Product Management Groups
Connect with Colleagues and Clients
Follow People and Companies
LinkedIn Connections
>500
The size of your network matters:
<100
5%
95%
Tip #10 Flaunt Yourself
Share Your Interests
Post Your Certifications
Post Published Articles or Patents
Components
of a
Profile
Photo
Professional
Headline
Summary
Job
History
Education
Skills
Groups
Connections!
Download Your Copy At: http://280.gr/challenges-pm
What are your challenges?
-  Most comprehensive PM survey
every conducted
-  850 PM professionals
-  Compare your team and
company to others
Are there any…

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Mira wooten