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How2 scalefromeurope 2018

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How to Scale Your Startup Internationally

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How2 scalefromeurope 2018

  1. 1. Mike Butcher “Editor At Large”, TechCrunch Twitter.com/mikebutcher LinkedIn.com/MikeButcher Facebook.com/MikeButcher mbites.com/contact mikebutcher@techcrunch.com
  2. 2. Contents: • Scaling from Europe • YOU GUYS: issues & ideas • Hottest tech trends • Scaling up & raising
  3. 3. How to scale a startup from here / Europe?
  4. 4. Especially when Silicon Valley looks like this
  5. 5. And operates in this
  6. 6. And we look like this
  7. 7. ISSUES HERE: - Red tape (More bureaucracy than in the US) - Lack of a big cluster - Flight of talent to Silicon Valley or outsourcing - Lack of inward investment - Harder to hire and fire quickly
  8. 8. Long Term solutions: - State and the private sector cooperation (e.g. Israel’s “Yozma”) - Boost STEM education - Incentivise investors - Incentivise Founders
  9. 9. Short term solutions: - Open source info on clusters (Open Google sheet of all investors, startups, press etc) - Hype your successes! - Give more equity away to staff - Go to US/Valley in an ORGANISED way - “Remote” model: CEO / Biz Dev in US and Tech team in Europe
  10. 10. How to do it?
  11. 11. First, think SMART.
  12. 12. Who built Evernote?
  13. 13. Stepan Pachikov (Who?!)
  14. 14. Stepan Pachikov (Sorry, but nobody cares)
  15. 15. SO - REMOVE ALL LOCATION INFO
  16. 16. EMPHASISE THE PRODUCT ABOVE ALL ELSE
  17. 17. GET TRACTION IN A MARKET YOU UNDERSTAND *FIRST* (this MAY be home)
  18. 18. AIM FOR A NICHE
  19. 19. Build FIRST on a GLOBAL platform: E.g. App stores Blockchain etc
  20. 20. 50% OF STARTUPS IS ABOUT COMMUNICATION
  21. 21. PRESENT YOURSELF! • Learn how to pitch media Tinyurl.com/How2DealMedia • Learn how to network! Tinyurl.com/NetworkRight
  22. 22. * What is news? "Man bites dog" Alfred Harmsworth (1865–1922) or "You never read about a plane that did not crash"
  23. 23. * Quick guide to pitching media: • Know your journo/outlet • Warm intro if poss • Subject line succinct • Problem, solution, background • MAYBE the press release
  24. 24. * • The fact you exist is not news • WATCH the news & ‘join’ it • Target journo/outlet correctly • Be a good contact
  25. 25. * TechCrunch is more interested in: AI Crypto / Blockchain Fintech Drones VC Space CRISPR “Hot Companies” @MikeButcher
  26. 26. * TechCrunch is NOT interested in: Marketplaces E-commerce Simple Apps @MikeButcher
  27. 27. HOW TO ACCELERATE
  28. 28. • The language of international business •More investors
  29. 29. RAISE MONEY (ONCE YOU HAVE TRACTION)
  30. 30. USE THE TOOLS AS MUCH AS POSSIBLE TO REACH INVESTORS & MEDIA: Angelist CrunchBase Facebook Twitter
  31. 31. Be persistent
  32. 32. What are the big trends?
  33. 33. *@MikeButcher Access to AI has led to an explosion: Over 900+ startups using AI in CrunchBase
  34. 34. *@MikeButcher 2011-2016 VC investments increased 6x
  35. 35. *@MikeButcher
  36. 36. * AI Lock-In Loop @MikeButcher Application of AI... … which makes better products … which leads to more data … which improves the AI … which makes more profit … which is pumped into the AI … which makes better products
  37. 37. * So AI has been weaponised
  38. 38. * Amazon Echo / Google Home @MikeButcher
  39. 39. * Affectiva (MIT) Emotional A.I. reads your moods @MikeButcher
  40. 40. * Chatbots simplest first implementation of “AI as UI” @MikeButcher
  41. 41. * Chatbots for travel money etc: Plum, Chip, Cleo, Lola, Digit ($36m) @MikeButcher
  42. 42. * Anything you can share is Uberized or Airbnd’d @MikeButcher
  43. 43. *
  44. 44. * Vrumi $1.63M Recharge $2.3M Breather $69M @MikeButcher
  45. 45. *
  46. 46. * Horton Analytics $587K (UK) @MikeButcher
  47. 47. * Implications: • Anticipation of our next moves via pattern recognition @MikeButcher
  48. 48. * Amazon Echo Look: Style check @MikeButcher
  49. 49. * Implications: Consumer brands and retailers anticipate your behavior @MikeButcher
  50. 50. * Implications: Surveillance via Smart sensors, cameras etc allows tracking and capture of suspects: Minority Report @MikeButcher
  51. 51. *@MikeButcher
  52. 52. * Implications: • Robots + AI destroy 60% of human jobs in the next 20 years • Major functions of Doctors, lawyers & accountants replaced by 2025 • Low-skill workers at risk • AI creates creates content @MikeButcher
  53. 53. * 25 million jobs (in the US) will be lost to automation in the next 10 years, while new technology will create only 15 million jobs, according to research firm Forrester. @MikeButcher
  54. 54. * But yes, there will be flying cars and ground drones! @MikeButcher
  55. 55. * Lilium @MikeButcher
  56. 56. * Starship Trooper @MikeButcher
  57. 57. *@MikeButcher
  58. 58. OK, so now what?
  59. 59. GET ON A PLANE
  60. 60. You don’t need to go the US to raise money. You can do it in Europe. But be SMART!
  61. 61. http://fundersandfounders.com/how-funding-works-splitting-equity/
  62. 62. ICOs: Crazy times! - Low regulation now! - Regulation is coming! - The future for startups?
  63. 63. ICOs: Problems - Private sales replace public sales - Air-dropping = desparation - Still the future!
  64. 64. Need ‘real’ money? Here are most active VCs in Europe: UK: Index, Accel, Balderton, Scottish Equity, Dawn, DN Capital, Wellington, Atomico, Greylock, Notion, Highland, Fidelity, MMC, Passion Capital, Sweden: Creandum, Northzone, Atomico Finland: Lifeline, Open Ocean Germany: Earlybird, Holzbrinck, PointNine, Project A, Grazia Wellington France: Partech, Ventech, Alven
  65. 65. Who are the new Seed kids on the block? Connect Ventures (London /EU) Passion Capital (London/EU) Hoxton Ventures (LDN/EU) No.1 Seed (LDN) EC1 Capital (LDN) Notion Capital (LDN/EU) H-Farm (Italy) MANY, MANY MORE
  66. 66. EU-wide Accelerators Entrepreneur First Seedcamp Techstars Startup Bootcamp
  67. 67. Co-working Helps You cluster! London: TechHub, Google Campus Warsaw: Gamma Rebels Paris: Le Camping Prague: Startup Yard Berlin: The Factory
  68. 68. If you ‘cluster’ you create NOISE Makes you easier to find!
  69. 69. Startups need to be noisy, need hype: Silicon Roundabout
  70. 70. Geeks in Fashion Magazines?!
  71. 71. You’re part of a movement!
  72. 72. Big tech firms like clusters = Talent!
  73. 73. ‘Silicon Allee’ in Berlin
  74. 74. ‘Silicon Sentier’ in Paris
  75. 75. In fact, we can graph this:
  76. 76. The Advantages? Clusters create • NOISE! (Media, early adopters) • Easier deal-flow for investors
  77. 77. Just remember
  78. 78. Startups are sexy!
  79. 79. Thanks. Questions? @mikebutcher

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