1.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Discover memories.

2.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com

3.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com

4.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Operators
Secrets are too secret.
Targeted audiences are hard to find.
Traditional media‘s reach is declining.
Travellers
Authentic experiences are hard to find.
Inaccessible information.

5.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Operators
Content production (secret hunting)
Targeted audiences by interest and location.
New media is growing. Owned is even better.
Travellers
Authentic experiences become accessible.
Convenient and intuitive content delivery.
Auser-drivenaudiotourplatform
sharingauthenticlocalstories.

6.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com

7.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com

8.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
42%of visitors
are from interstate.
Contributing 69%of
our domestic tourism dollar.
2020 Vision
Millennials want;
authentic & unique
experiences.
Australian advertising spend
2015
TV
Papers
Digital
2020
TV
Papers
Digital

9.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Hybrid of traditional and emerging media.
Commercials and Branded Content

10.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Advertising Corporate
Partnerships
Sponsoring
Events

11.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Chris Eichberger
Co-Founder, CEO (Advertising SME)
Kristina Pusakowa
Co-Founder, COO (Tourism SME)
and our creative collective of Producers, Writers, PRs, Editors and others.

12.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com

13.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
Owned channel
Built on stone not sand.
Unique stories
Not the typical attractions.
Customised
Targeted stories based on location
and interests.
Pull & Push
Two way communication with users.
Accessible
Intuitive navigation and delivery,
easily consumed on-the-go.
Personal
Unique personal connection
not found with other media.

14.
Chris Eichberger – Co-Founder, CEO (Advertising SME) | chris.eichberger@gmail.com
1. Richer, authentic travel
experiences for tourists.
2. Targeted audiences
for advertisers.
If you’d like to discuss anything you’ve seen here you can contact me;
I’m Chris Eichberger.
chris.eichberger@gmail.com | 0423 141 809
Traction
Partnerships with advertisers
and sponsorships with events.