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Global technology trends changing marketing

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Never in history have we witnessed a more drastic change in the way(s) customers, employers, politicians, and professionals communicate. We are on the cusp of something great. The world of mobile, social, and email has changed everything! Consumers today have a myriad of options when it comes to interacting with your brand across all channels – and their expectations are higher than ever that the overall experience with your brand will be cohesive. Learn from six years of consumer research spread over six countries, on why and how digital consumers behave and purchase. Join Kyle Lacy, Senior Manager of Content Marketing & Research for ExactTarget, as he walks you through the five trends that are changing the way we communicate globally and how to use them to change your business and life.

Published in: Marketing, Technology, Business
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Global technology trends changing marketing

  1. 1. Click to edit Master title style • Click to edit Master text styles – Second Technology Trends Changing Globallevel • Third level Marketing – Fourth level » Fifth level Kyle Lacy Senior Manager of Content Marketing – ExactTarget
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  7. 7. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Ginni Rometty CEO, IBM
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  14. 14. Two major changes: Click to edit Master title style • Click to edit Master text styles – Second level 1. Design 2. Experience • Third level – Fourth level » Fifth level
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  17. 17. Click to edit Master title style • Click to edit Master text styles – Second level 751 Million • Third level – Fourth level » Fifth level
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  20. 20. Click to edit Master title style 1 in 3 consumers use their • Click to edit Master text styles – Second level mobile phone to research products in-store. • Third level – Fourth level » Fifth level Cisco Internet Business Group
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  55. 55. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Morgan Holt Strategy Director, Wolff Olins
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  79. 79. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level -Jay Baer Author, Youtility
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  83. 83. Click to edit Master title style Twototypes : styles • Click edit Master text – Second level 1. Empathy 2. Perspective Taking • Third level – Fourth level » Fifth level
  84. 84. Click to edit Master title style Empathy • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
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  89. 89. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level David Walmsley Head of Multichannel Marks & Spencer
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