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Kevin Knebl | Social Selling & Relationship Marketing for Huge PEO Sales and Referrals Success!

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Presented by Kevin Knebl – Founder, Knebl Communications, LLC

There’s never been a better time to be in the PEO business as you’ve never had the tools at your fingertips which you now have. In this exciting, fast paced, and humorous presentation, Kevin will demonstrate how to identify your ideal prospects and referral sources, how to create a sincere and authentic conversation with them, and how to nurture the relationship to a sale and/or referrals.

The PACE Annual Conference focuses on the sales, marketing, and technology trends that affect PEOs and the service providers that support them.

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Kevin Knebl | Social Selling & Relationship Marketing for Huge PEO Sales and Referrals Success!

  1. 1. “Social Selling & Relationship Marketing for Huge PEO Sales and Referrals Success!” Presented by Kevin Knebl, CMEC of Knebl Communications, LLC- The Social Selling & Relationship Marketing Professional Services Firm™ On behalf of 2018 PACE Annual Conference Asheville, NC 4/30/18
  2. 2. Relationships are Everything In today’s world you need these three things: 1) A method to build positive relationships 2) A clear and compelling Social Media presence 3) An understanding of how best to use technology to create, nurture, and deepen relationships
  3. 3. Build Relationships On Actions  All things being equal, people do business with and refer business to people they know, like, and trust.  To build trust you must demonstrate your professionalism, integrity, caring, and knowledge over time.  To show you care and in order to get close to people, do inexpensive, unexpected, and thoughtful acts for other people based on the information they’ve shared with you.
  4. 4. Fast Growth  Facebook has over 2,000,000,000 members and is registering 5+ new users every second 24/7/365 and is valued at over $50B  LinkedIn has over 550M members and is registering over 2-5 new users per second and is valued at over $5B  Twitter has over 350M members and is a great biz tool  Social networking is driven by User Generated Content (UGC)
  5. 5. High-Tech/High-Touch Social Selling & Relationship Marketing System There are the only three principles you must deeply understand in order to achieve whatever it is you’re trying to achieve in terms of your sales results….
  6. 6. Identify the Individuals 1. You need to have the ability to identify the individuals who are in a position to do business with you and/or refer business to you. Notice that I’m not using the word “prospect”. Prospecting is for amateurs.
  7. 7. Start a Conversation 2. You need to have the ability to start conversations with the individuals who are in a position to do business with you and/or refer business to you without getting the door slammed in your face. Notice that I use the word “conversation” not “sales pitch”. Sales pitches are for amateurs.
  8. 8. Nurture and Deepen the Relationships 3. You need to have the ability to nurture and deepen the relationships with the individuals who are in a position to do business with you and/or refer business to you in a manner that’s never slick or salesy which causes them to know you, like you, and trust you so that when they’re ready to do business with you and/or refer business to you, they actually want to do business with you and/or refer business to you. Notice that I don’t say that you need to “check in” or “follow up” to stay top of mind with them. “Checking in” and “following up” are for amateurs.
  9. 9. Mackay 66  Education: Where? When? Activities?  Family: Spouse? Children?  Business/Career: What? How long? Goals?  Special Interests: Clubs? Politics? Causes?  Lifestyle: Favorites? Hobbies?  Relationship with you: Win-Win? How can you help?
  10. 10. High-Tech/High-Touch Relationship Marketing System™ A B C Categories: A = 10-25 people B = 10-25 people C = 10-25 people Touch Every: A = 15 days B = 30 days C = 60 days Touches: 1. Email 2. Personal Note 3. Phone Call 4. Drop By (if possible) www.refer.com Promo Code: KEVIN
  11. 11. Thank you! Kevin Knebl, CMEC Social Selling & Relationship Marketing Specialist Int’l Speaker/Author/Trainer Joie de Vivre Coach™ “High Tech + High Touch = Much Higher Success” ツ Knebl Communications, LLC www.kevinknebl.com kevin@kevinknebl.com Skype: kevinknebl 719-650-7659

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