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DSP Campaign Management: Adobe Advertising Cloud

Meet your new home for DSP campaign management.

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DSP Campaign Management: Adobe Advertising Cloud

  1. 1. © 2020 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Advertising Cloud Campaign Home Campaign Home New Features! Meet Your New Home for DSP Campaign Management Faster Insights Simplified Workflows Superior Flexibility Faster insights to discover which placements and packages to tackle first Simplified workflows with a single experience for DSP campaign management Superior Flexibility customized to your needs See trends and compare multiple metrics with customizable charts Easily access detailed campaign elements such as sites and creative Custom reporting views with automatically populated columns New enhanced grid experience to search, filter, and analyze key metrics Shareable, customized dashboards for cross-team collaboration All data at your fingertips in one view with more columns Campaign-level sorting and filtering with actionable workflows Persistent, customized visualizations and settings Drastically reduce reporting time with combined filters and multiple selection options
  2. 2. © 2020 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. See the performance of all packages in one view, quickly identify trends, and immediately turn insights to actions. “Campaign Home allows me to better optimize my time in order to hit campaign performance goals. I spend more time driving results and less time managing campaign settings.” Media Trader Everyone Wins With Better Usability “Campaign Home allows me to better analyze my advertising with flexible views for superior insights. I can easily share trends and results with key stakeholders in real time.” Brand Marketer “Campaign Home allows my teams and agencies to maximize their full potential in achieving my overall business goals.” VP of Media New column selectors and customized views allow for flexible lenses into your campaign performance. Save your screens, share with your teammates, and never miss a beat.