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Content designer at HMRC training

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Content designer at HMRC training

  1. 1. Content design at HMRC Christine Cawthorne GDS
  2. 2. GDS Today User journeys Structuring the information Titles, summaries and all that good stuff Crit sessions and 2i Feedback and changes
  3. 3. GDS Introductions What do you do at work? How long have you been here?
  4. 4. GDS User journeys
  5. 5. GDS Tax-free childcare
  6. 6. GDS Tax-free childcare: the user journey
  7. 7. GDS Tax-free childcare: the user needs
  8. 8. GDS Choose a need to work on
  9. 9. GDS Tax-free childcare: the user acceptance criteria
  10. 10. GDS Structure the content
  11. 11. GDS Write a title and summary
  12. 12. GDS How plain is plain?
  13. 13. GDS
  14. 14. GDS Lunch
  15. 15. GDS Crit sessions
  16. 16. GDS Crit sessions Are there to support the content designer
  17. 17. GDS Crit sessions Are about getting help to improve content
  18. 18. GDS Crit sessions Are not about 2i or getting approval
  19. 19. GDS Crit sessions Are verbal not formal
  20. 20. GDS Crit sessions Is the tone right? Does it meet the need at this point in the user journey? Could you see a different way to explain this?
  21. 21. GDS Crit sessions “Would the user know that terminology?”
  22. 22. GDS Crit sessions 1. Support the content designer 2. Don’t use it to replace 2i/approval 3. It’s about the content, not the writer 4. Be clear about what help you need 5. Be specific when giving your thoughts
  23. 23. GDS Do a crit session with your content: 20 mins
  24. 24. GDS Make any changes needed
  25. 25. GDS Use the 2i checklist
  26. 26. GDS Feedback from users
  27. 27. GDS Feedback Explorer
  28. 28. GDS Where else can you find feedback?
  29. 29. GDS
  30. 30. GDS
  31. 31. GDS
  32. 32. GDS
  33. 33. GDS Debrief
  34. 34. GDS Thank you! Any questions?

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