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Fast food Inc.

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Fast food Inc.

  1. 1. Fast Food Inc. by Marco Piras
  2. 2. Chiboodle sales grew 9.5% in 2015; Growth was driven primarily by product segment Drinks, thanks the introduction of bottled beer Year on Year growth by product segment -1 % +5 % +3 % +52 % Slide # 1
  3. 3. Most of the growth in 2015 came from new stores 93% of total growth Slide # 2
  4. 4. We can’t continue to rely on new stores for growth, since new stores growth is declining Forecast Slide # 3
  5. 5. “Business as Usual” Forecast: Revenue will decline at increasing rates, starting in 2017 Slide # 4
  6. 6. Project Crunch Forecast: With Project Crunch, we forecast revenue to grow to $4.7B by 2019 Slide # 5
  7. 7. Revenue from traditional products = Revenue in BAU scenario * (1-% of ppl who switch to salads) Revenue from salads = Price of salads * # of salads sold # of salads sold = Quantity of each product sold in BAU scenario * (% of customers who add a salad + % of customers who switch to salads) Project Crunch forecast: key assumptions / methodology Total revenue Total revenue from stores selling salads Total revenue from stores that don’t sell salads Revenue from traditional products Total Revenue from Salads # of stores $ per store + + * $ per store # of stores * # of stores % that adopt salads * assumption calculation output Slide # 6

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