2. Chiboodle sales grew 9.5% in 2015; Growth was driven
primarily by product segment Drinks, thanks the
introduction of bottled beer
Year on Year
growth by
product segment
-1 %
+5 %
+3 %
+52 %
Slide # 1
3. Most of the growth in 2015 came from new
stores
93% of total growth
Slide # 2
4. We can’t continue to rely on new stores for
growth, since new stores growth is declining
Forecast
Slide # 3
5. “Business as Usual” Forecast: Revenue will
decline at increasing rates, starting in 2017
Slide # 4
6. Project Crunch Forecast: With Project Crunch,
we forecast revenue to grow to $4.7B by 2019
Slide # 5
7. Revenue from traditional products = Revenue in BAU scenario * (1-% of ppl who switch to
salads)
Revenue from salads = Price of salads * # of salads sold
# of salads sold = Quantity of each product sold in BAU scenario * (% of customers who add a
salad + % of customers who switch to salads)
Project Crunch forecast: key assumptions /
methodology
Total revenue
Total revenue
from stores selling
salads
Total revenue
from stores that
don’t sell salads
Revenue from
traditional
products
Total Revenue
from Salads
# of stores
$ per
store
+
+
*
$ per
store
# of stores *
# of stores
% that adopt
salads
*
assumption
calculation
output
Slide # 6
