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Which End is Up?
Understanding and Using Media
in Faith-based Contexts
Julie Lytle, PhD
Exec Director, Province 1
Provinci...
Welcome
Short Introductions
• One thing You
Want to Offer
• One thing You
Hope to Receive
Medieval Helpdesk
https://www.youtube.com/watch?v=F8L3OOWFtic
Scripture Reflection
Romans 10:12-14
•
For there is no distinction
between Jew and Greek;
the same Lord is Lord of all and...
Agenda
Topic Timing
Welcome and Scripture Reflection 9:00 AM
Interaction 9:30
Turn in Cards and Break 10:00
Mapping the Me...
Interact
Index Card Activity (10 Min)
• Name, Diocese, Role
• Who Are You Trying to Reach
• What Are You Trying to Tell Th...
How Should we Connect w/Seekers & Saints?
ASSUMPTION:
Media Provide Numerous Ways
to Connect with and Form Seekers and Sai...
Mapping the Media Universe
Story-Keeping,
Story-Sharing,
Story-Making
Is in our DNA
First written forms about
330 BCE
Paul...
MEDIA: Storyteller(s) - ORAL
CHARACTERISTICS:
• RANGE: One-to-One to
Many-to-Many
• Personal, Relational, Local
• Hearers ...
MEDIA: Unique artifact/object that
transmits message - text, icons,
paintings, structures, sculptures, etc
CHARACTERISTICS...
MASS MEDIA - Mass distribution of
images, thoughts, and ideas
PRINT–broadsheets, books, tracts, etc
ELECTRONIC – radio, TV...
MEDIA: Bytes enable active,
multidirectional sending/receiving of
voice, video and data
CHARACTERISTICS:
• Many-to-many
• ...
2012 Nielson Media Universe
Media R/evolution: Web 1.0 to Web 3.0
Media R/evolution: Web 1.0 to Web 4.0+
What is Social Media?
Social media is the
collective of online
communications channels
dedicated to community-
based input...
Widget/
Component
Rating/
Tagging
Aggregation/
Recombination
Collaborative
Filtering
Cycle of Discipleship
No Religious Affiliation by Generation
Who are we Trying to Reach
GI – born 1901-1924 (91+)
(Pew “Greatest” - 87+)
Silent – born 1925-1942 (73-90)
(Pew - 70-86)
...
Tops Social Media By Age
How People Use Different Social Media
LEARNING is the process whereby we acquire knowledge, apply it, and
retain it.
TEACHING is the process whereby we create c...
Intentional
Sustained
Critical
Conversations
Story-Keeping
Story-Sharing
Story-Making
Distributed (Hybrid) Learning
Distributed learning is not just a new term to replace the other 'DL,' distance
learning. Ra...
Networked Environments
Asynchronous/”On Demand”
Synchronous/Live
Dispersed
Locations
Fixed
Location
Time/Place Media Matrix
Same Time
Same Place
...
Framework
• WHO
• Is saying/doing/providing WHAT
• To/for WHOM
• At what PLACE/SPACE (WHERE)
• At what TIME (WHEN)
• For w...
Distributed Faith Formation Continuum
Onsite – at community’s location
• may include web and other media enhancements (syn...
If Virtual, how do you choose:
Streaming Content or Webconference?
Do you want to
develop a community of practice or
distr...
Who is Available to Assist? (Roles)
• MC HOSTS the conversation: encourages banter
during pre-session, provides formal int...
What Do You Expect From Participants?
Pre-session homework?
Session activities?
(recommend max length 1.5 hr)
Follow-up?
What Resources Do You Want to Use?
• PowerPoint or other images
• Documents shared onscreen (.pdf),
• Files (upload/downlo...
Challenges
include
TIME and
ACCESSIBILITY
A Solution?
STREAMING CONTENT or WEB CONFERENCES (and ONLINE COURSES)
Streaming Content (often called a Webinar)
- Presenter only
• Focus is on presenter
• Participants are passive
– watch and...
Webinar:
Presentation primary, presenter & attendees names visible
• Primary focus is on
presentation
• Presenter’s video ...
Webinar with limited interaction:
Presenter primary, attendees, PowerPoint, chat, files
• Primary focus is on
presenter
• ...
Web conference
- Participants only
• Focus is on participant and
participants interaction
– there may be meditation, praye...
Web conference (multimodal):
- Participants, attendee list, chat, notes
• Similar to “participants only” web
conference
• ...
http://Faithformation4-0.com
Your Website
• The Foundation of your
communications plan
– Same place/different times
• “Pull” - visitors have to go
to y...
Email
• Personalize
– Different places/different times
• “Push” – you sent to desired audience
– Known
• Reach – may be sh...
Facebook
• Meet
– Same place/same time – message
– Same place/different times - posts
• Conversational - Adds Interactivit...
CAMPAIGNS
• Link a variety of media outlets – website,
facebook, twitter, email…
• Schedule – write when you want, send wh...
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
2015 plc media_universe_buildingcampaigns
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2015 plc media_universe_buildingcampaigns

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2015 PLC

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2015 plc media_universe_buildingcampaigns

  1. 1. Which End is Up? Understanding and Using Media in Faith-based Contexts Julie Lytle, PhD Exec Director, Province 1 Provincial Leadership Conference Dec 2, 2015
  2. 2. Welcome Short Introductions • One thing You Want to Offer • One thing You Hope to Receive
  3. 3. Medieval Helpdesk https://www.youtube.com/watch?v=F8L3OOWFtic
  4. 4. Scripture Reflection Romans 10:12-14 • For there is no distinction between Jew and Greek; the same Lord is Lord of all and is generous to all who call on him. For, “Everyone who calls on the name of the Lord shall be saved.” But how are they to call on one in whom they have not believed? And how are they to believe in one of whom they have never heard? And how are they to hear without someone to proclaim him?
  5. 5. Agenda Topic Timing Welcome and Scripture Reflection 9:00 AM Interaction 9:30 Turn in Cards and Break 10:00 Mapping the Media Universe 10:30 Developing a Mixed Media Campaign 11:15 Lunch 12:00 Creating & Using Websites 2:00 Creating & Using Facebook 2:30 Creating & Using Twitter 3:00 Creating & Using Constant Contact 3:30 Q/A 6
  6. 6. Interact Index Card Activity (10 Min) • Name, Diocese, Role • Who Are You Trying to Reach • What Are You Trying to Tell Them • How are You Trying to Reach Them • What’s Working? • What’s Not? Share with a partner (5 min each) Share with the Large Group (10 min)
  7. 7. How Should we Connect w/Seekers & Saints? ASSUMPTION: Media Provide Numerous Ways to Connect with and Form Seekers and Saints CHALLENGES: There is not a “one-size-fits-all” solution • Diverse needs and backgrounds of our “audience” • Characteristics of each medium HOW SHOULD WE DESIGN COMMUNICATION OPTIONS? Message Method, then Media Identify Audience and Context
  8. 8. Mapping the Media Universe Story-Keeping, Story-Sharing, Story-Making Is in our DNA First written forms about 330 BCE Paul’s Letter’s written approximately 52 CE 3rd C catacomb drawings Medieval hand lettered manuscripts 1450 CE Gutenburg Press – systemic mechanization with interchangeable parts ~ 1847 Telegraph 1890s Radio 1920s Television 1957 Sputnik 1876 – Telephone 1940’s First Programmable computer 1957 DoD Advanced Research Projects Agency. ARPA net 1991 Internet 2001 Blogs 2004 Facebook, Google…
  9. 9. MEDIA: Storyteller(s) - ORAL CHARACTERISTICS: • RANGE: One-to-One to Many-to-Many • Personal, Relational, Local • Hearers become part of the story – embodiment • Elastic – adapt to context • Limited by distance one can travel PRIORITIZES MEMORY TRUTH from STORYTELLER Mapping the Media Universe
  10. 10. MEDIA: Unique artifact/object that transmits message - text, icons, paintings, structures, sculptures, etc CHARACTERISTICS: • Separate knower -known • ->Opportunity for analysis, critique, introspection, self-examination • Durable, depending on medium • Portable, depending on medium -> Message shared more widely • Changed what thought & how thought occurs PRIORITIZES LITERACY TRUTH from STORY Mapping the Media Universe
  11. 11. MASS MEDIA - Mass distribution of images, thoughts, and ideas PRINT–broadsheets, books, tracts, etc ELECTRONIC – radio, TV, satellite CHARACTERISTICS • One-to-many – Controlled • Standardization – same message to diverse audience • Uses Vernacular, colloquial • Multisensory, dramatic, immersive Introduction of popular culture Prioritize uniformity/exact explicability PRINT – Truth from the BOOK ELECTRONIC – TRUTH from EXPERIENCE Mapping the Media Universe
  12. 12. MEDIA: Bytes enable active, multidirectional sending/receiving of voice, video and data CHARACTERISTICS: • Many-to-many • Open, dynamic, participatory • Designed to give Immediate and constant access to information and people • Customizable/individualized • Global/local connectivity PRIORITIZE INTERACTION TRUTH from CONTEXT (Search for authenticity) Mapping the Media Universe
  13. 13. 2012 Nielson Media Universe
  14. 14. Media R/evolution: Web 1.0 to Web 3.0
  15. 15. Media R/evolution: Web 1.0 to Web 4.0+
  16. 16. What is Social Media? Social media is the collective of online communications channels dedicated to community- based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media. http://whatis.techtarget.com/definition/social-media
  17. 17. Widget/ Component Rating/ Tagging Aggregation/ Recombination Collaborative Filtering
  18. 18. Cycle of Discipleship
  19. 19. No Religious Affiliation by Generation
  20. 20. Who are we Trying to Reach GI – born 1901-1924 (91+) (Pew “Greatest” - 87+) Silent – born 1925-1942 (73-90) (Pew - 70-86) Boomers – born 1943-1960 (55-72) (Pew - Older Boomers 61-69; Younger Boomers 51-60) Thirteenth (also called Gen X) – born 1961-1981 (34-54) (Pew - Gen X 39-50) Millennials (also called Gen Y, GeNext) - born 1982-2002 (13-31) (Pew - 22- 38) William Strauss& Neil Howe (Generations, 1992) Howe and Strauss do not continue naming generations. Some refer to the current birth cohort as Gen Z or the Internet Generation. Author Marc Prensky calls them “Digital Natives” inferring that the rest are “Digital Immigrants.”
  21. 21. Tops Social Media By Age
  22. 22. How People Use Different Social Media
  23. 23. LEARNING is the process whereby we acquire knowledge, apply it, and retain it. TEACHING is the process whereby we create conditions and experiences that help learners acquire knowledge, apply it, and retain it. FORMATION is the process whereby we embody knowledge and allow it to inform our actions; knowledge bears responsibility. FAITH FORMATION is the process of forming individuals to act with others in their community toward a shared vision (e.g. The Dream of God; Kin_dom of God, Reign of God…) CHURCH is both WHERE we connect our story with God’s Story (don’t assume bldg.!) and is WHO WE ARE as we embody/enact that integrated Story.
  24. 24. Intentional Sustained Critical Conversations Story-Keeping Story-Sharing Story-Making
  25. 25. Distributed (Hybrid) Learning Distributed learning is not just a new term to replace the other 'DL,' distance learning. Rather, it comes from the concept of distributed resources. Distributed learning is an instructional model that allows instructor, students, and content to be located in different, noncentralized locations so that instruction and learning occur independent of time and place. The distributed learning model can be used in combination with traditional classroom-based courses, with traditional distance learning courses, or it can be used to create wholly virtual classrooms" - Saltzberg, S., & Polyson, S. (1995, September). Distributed learning on the World Wide Web. Syllabus, 9(1), 10. Chris Dede emphasizes that distributed learning is based not only on new media but also on new pedagogy. Distance learning emphasizes the learning environment, whereas the focus of distributed learning is on pedagogy.
  26. 26. Networked Environments
  27. 27. Asynchronous/”On Demand” Synchronous/Live Dispersed Locations Fixed Location Time/Place Media Matrix Same Time Same Place Same Time Different Places Different Times Different Places Different Times Same Place Lecture in Classroom, Group Performance or Activity Telephone, Television, video conference, web- conference Learning Lab, Online Threaded Discussion, Animated Learning Module Textbook, Printed Articles, emails, Audio and Videotapes, DVDs What must be done physically together and what could be done online?
  28. 28. Framework • WHO • Is saying/doing/providing WHAT • To/for WHOM • At what PLACE/SPACE (WHERE) • At what TIME (WHEN) • For what PURPOSE (WHY) • By what AUTHORITY • For whose BENEFIT/EMPOWERMENT/PROFIT • At whose EXPENSE/DISEMPOWERMENT/COST • And with what models/techniques/tools for ASSESSMENT and EVALUATION (SMART-Specific, Measurable, Achievable, Realistic, Time-Oriented)
  29. 29. Distributed Faith Formation Continuum Onsite – at community’s location • may include web and other media enhancements (synchronous) Offsite – at host’s specified location • may include web and other media enhancements (synchronous) On-line – Internet and Mobile interaction • text-based – threaded discussion (asynchronous) as well as chat and instant message (synchronous) • animations and videos – asynchronous • virtual worlds – ie avatar in SecondLife - synchronous • web conference – synchronous Hybrid On/Off site and Online • Blended – immersion @ location w/online interaction before, after, or both before and after immersion (synchronous and asynchronous) • Simulcast - on site and online (synchronous and asynchronous)
  30. 30. If Virtual, how do you choose: Streaming Content or Webconference? Do you want to develop a community of practice or distribute/share information? What is your preferred style/process for engaging others: presentation interaction Message (Content) Method (Process) then Media
  31. 31. Who is Available to Assist? (Roles) • MC HOSTS the conversation: encourages banter during pre-session, provides formal introduction(s), sets context, watches chat and raises questions, etc • PRESENTER LEADS the introduction of material and engagement with it • TECH SUPPORT MONITORS separate phone line for tech issues, records session, introduces netiquette and use of “tools” in the web room, monitors sound and mutes offenders There may be an individual for each, or multiple roles assigned to same
  32. 32. What Do You Expect From Participants? Pre-session homework? Session activities? (recommend max length 1.5 hr) Follow-up?
  33. 33. What Resources Do You Want to Use? • PowerPoint or other images • Documents shared onscreen (.pdf), • Files (upload/download) • Web links • Notes (live documentation) • Chat • White board • Polls • Break-out rooms
  34. 34. Challenges include TIME and ACCESSIBILITY
  35. 35. A Solution? STREAMING CONTENT or WEB CONFERENCES (and ONLINE COURSES)
  36. 36. Streaming Content (often called a Webinar) - Presenter only • Focus is on presenter • Participants are passive – watch and listen only Examples: Pastor’s Sermon, Conference Speaker
  37. 37. Webinar: Presentation primary, presenter & attendees names visible • Primary focus is on presentation • Presenter’s video offers some non-verbal communication and conveys more personalization Examples: Conference Speaker, Course Content
  38. 38. Webinar with limited interaction: Presenter primary, attendees, PowerPoint, chat, files • Primary focus is on presenter • Chat enables secondary focus - interaction among participants – often provides means to interact with presenter (clarifying comments, asking questions, etc) Examples: Conference Speaker, Course, Workshop
  39. 39. Web conference - Participants only • Focus is on participant and participants interaction – there may be meditation, prayer and/or engagement of an issue, topic, or theme • Typically starts with “check-in” • Participants generally prepare prior to gathering by reading and/or reflecting upon resources sent before gathering • Time together is used to clarify resources, solicit insights, and personal reflection Examples: Faith Sharing, Group Spiritual Direction
  40. 40. Web conference (multimodal): - Participants, attendee list, chat, notes • Similar to “participants only” web conference • Focus is more goal-directed -- may include developing community of practice • Generally includes presentation of new material, record of conversation (minutes) and/or recording of interaction, decision-tracking, and/or planning action/next steps • Time together is used for learning, project management, decision-making Examples: Bible Study, Adult Education, Board/Vestry Meeting, Outreach Committee
  41. 41. http://Faithformation4-0.com
  42. 42. Your Website • The Foundation of your communications plan – Same place/different times • “Pull” - visitors have to go to your site – Known and unknown visitors • Static Resource - Information always available
  43. 43. Email • Personalize – Different places/different times • “Push” – you sent to desired audience – Known • Reach – may be shared
  44. 44. Facebook • Meet – Same place/same time – message – Same place/different times - posts • Conversational - Adds Interactivity • Broadens Reach - Adds Sharing
  45. 45. CAMPAIGNS • Link a variety of media outlets – website, facebook, twitter, email… • Schedule – write when you want, send when you know most likely to read

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