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Influence of Technology & the Media on Health and Behavior


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Technology & Media

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Influence of Technology & the Media on Health and Behavior

  2. 2. •Understand the use of technology and media by young people. •Understand how technology and the media impact young people.
  3. 3. 80% 0% 2005 2012 72%Print Ad Revenue 88% Aged >29 use SM 14-16 hours per week TV
  4. 4. MEDIA GLOBALIZATION 81% 95% 13% 50% Proportion of Population with Internet, 2012
  5. 5. Expanding Options for Social Interaction and Integration Media Richness Theory
  6. 6. Uses and Gratifications Theory Audience Diversion & Escape Knowledge & Information Entertainment & Pleasure Relationship Maintenance Identity Formation Media Sought Need Gratified Continued Use Uses and Gratifications Mood Management Affective Disposition Sensation Seeking Excitation Transfer Sensation Seeking Emotional Investment Gender Socialization Mood Adjustment Sensation Seeking Cognitive Escape Relaxation Fellowship & Intimacy
  8. 8. HelpedHurt In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward. “ - Facebook, 2017 -
  9. 9. RELATIONSHIPS Keep in touch Get to know people better Connect with likeminded others. Helped Hurt Friends Family Parents Teachers
  10. 10. SOCIALIZING Parasocial relationships: Emotional attachment to characters and individuals with whom they have no relationship. Vicarious experiences: Living through the experiences of other characters or individuals. Downward social comparison: Comparing yourself to others. Eudaimonic motivation: Experience the emotional and psychological depths of others
  11. 11. Media System Dependency Theory • Media access, availability, and utility varies from society to society. • People choose specific media for various reasons, but become dependent on them. • Societies and individuals reciprocally shape and reshape social norms and behaviours. • Individuals experience cognitive and emotional effects from consuming media. • Effects cause changes in society, by altering social norms, desires, and preferences. • Effects cause media outlets to adapt, often reinforcing the media types that have the greatest effect. Society Media Audience Effects 1 23 45 6 1 2 3 4 5 6
  12. 12. OPINION-SHAPING Mean World Syndrome: Theory that the more people watch television, the more likely they are to believe that the world is dangerous and that they are at risk for being a crime victim. Cultivation Theory: Media theory proposing that TV consumption shapes people’s worldviews to resemble what is depicted on TV. Social Learning Theory: Theory proposing that people tend to imitate behaviors they see rewarded when performed by others.
  13. 13. SOCIAL CHANGE 1989-2015 Never Married Married 50 80
  14. 14. SOCIALIZATION In 1972 showed that "75 % of 120,000 women agreed that 'the media degrades women by portraying them as mindless dolls’ Professional women are often portrayed in quests for sex and love, such as Ally McBeal (1997–2002) and Sex and the City (1998– 2004). Similarly, reality TV shows reinforce the concept that women are desperate and need a man to have their happily ever after.
  15. 15. SOCIALIZATION 0% 20% 40% 60% 80% 100% Meterosexual/Pretty Boy Ladies Man/Skirt Chaser Macho man/Action Hero Good Hearted/Honest Hard Working/Self-Sacrificing Protective/Fatherly 11%Cast Balanced 0 5 10 15 20 25 30 35 Depicted in Sexualized Clothing Depicted Partially Nude 30% Role Speaking
  16. 16. 79%view porn monthly Ages 18-30 27%have received a “sext” Among teens 27%date online Ages 18-24 • Average age of first exposure is 11. • 12% of websites online are porn related. • 35% of all internet downloads are related to porn. • Every 39 minutes a new porn video is created. • Men are between two and nine times more likely to watch porn than women. • 75% of pornography is consumed on mobile devices. • 61% of parents check teen’s web history. • 39% use parental controls on PC. • 16% use parental controls on mobile phones. SOCIALIZATION
  17. 17. ORGASM GAP Hand job Gave oral Received oral Vaginal Sex Received anal Gave Anal 100%50%0% Number of Sex Acts 51 2 3 4 100% 0% 91%Had an orgasm Last Event 64%Had an orgasm Last Event
  18. 18. 20% Executives 22% Producers 12% Writers 8% Directors 37% Journalists ??% Authors
  19. 19. …Our model predicts the fMRI activity associated with reading arbitrary text passages, well enough to distinguish which of two story segments is being read with 74% accuracy. This approach is the first to simultaneously track diverse reading subprocesses during complex story processing and predict the detailed neural representation of diverse story features, ranging from visual word properties to the mention of different story characters and different actions they perform… The current study investigated whether fiction experiences change empathy of the reader. Based on transportation theory, it was predicted that when people read fiction, and they are emotionally transported into the story, they become more empathic. Two experiments showed that empathy was influenced over a period of one week for people who read a fictional story, but only when they were emotionally transported into the story. No transportation led to lower empathy in both studies, while study 1 showed that high transportation led to higher empathy among fiction readers. These effects were not found for people in the control condition where people read non- fiction. The study showed that fiction influences empathy of the reader, but only under the condition of low or high emotional transportation into the story.
  20. 20. •Outline and Annotated bibliography due during tutorial. •Next week’s topic will be on mental health.