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Focus in 2017
Focus in 2017
4Ms+1S Content Marketing Trends
You Need To Know in 2017
#1 Mobile First
#2 More Niche
#3 Micro-Influencer
#4 More Visual & Video
#5 Story Telling
#1 Mobile First
M1: Mobile First
Why Mobile First
There are more people accessing your content on
mobile devices than on desktops.
Source: Forbes
Priceza eCommerce Talk 2 "Content Marketing Trends 2017"
Why Mobile First
Multi-tasker-type audience
In China, there is even a phone lane for those whose attention is split
between consuming content on their mobile phones or chatting, while
also commuting.
Source: Daily Mail
#1 Mobile First
How to Write Mobile First
Content
How to Write Mobile First Content
eCommerce Growth in SEA
Mobile Text Content: Keep It Short &
Simple
You need to keep your messages short in order to attract the attention of
your mobile audience.
Source: Dreamgrow
eCommerce Growth in SEA
Hard-Hitting Headlines
The right title could pave the way for a clear-cut interesting piece of content.
How to Write Mobile First Content
Source: Dreamgrow
eCommerce Growth in SEA
Paragraphs
Write shorter paragraphs. Going through a long paragraph leads to a
loss of concentration on a mobile device.
How to Write Mobile First Content
Source: Dreamgrow
Mobile First Content
Use lots of images and sub-
headlines to act as breaks and
bookmarks.
Image Scanning
Image Scanning
Mobile First Content
68% of shoppers expect a consistent set
of visual content across desktop and
mobile devices.
Invodo, 2016
Quality
Mobile First Content
#2 More Niche
Why should people read your post
instead of thousands of others?
M2: More Niche
#2 More Niche
Serve a niche audience, and go
deep into the rabbit hole.
Niche Audience
#2 More Niche
Niche Topic How to
HANDS	ON
Creative	
Thinking	
Exercise
#3 Micro-Influencer
M3: Micro-Influencer
#3 Micro-Influencer
It makes sense to work with a group of micro-
influencers to further your reach, rather than
one influencer who has an army of followers.
This may take more time, but it will be worth it
when the results come in. They can be more
valuable in a number of ways.
The changing face of
influencers
85% of people trust content made by others
more than they trust brands' content.
#3 Micro-Influencer
Source: Adweek
Inspire consumers & audience to talk about you.
#3 Micro-Influencer
#4 More Visual & Video
M4: More Visual and Video
#4 More Visual & Video
eCommerce Growth in SEA
Visual
When was the last time you saw an
article
without a photo?
Content will be More Visual!
The Importance of Visual Content
eCommerce Growth in SEA
Source: Dreamgrow
eCommerce Growth in SEA
People can find this type of
content easier
The Importance of Visual Content
Visual content will become more important as
search engines get better at reading and
analyzing images to determine what your
website is about.
Image Recognition Technology
#4 More Visual & Video
Interactive Content
Finding ways to create interactive
content will help you get more user
engagement and more shares, which will
lead to more traffic for your site and
more brand exposure.
What is Interactive Content Marketing?
eCommerce Growth in SEA
Interactive Content
Source: Convince and convert
#4 More Visual & Video
What types of content are
interactive?
#4 More Visual & Video
http://www.priceza.com/guide/Knowled
ge/are-you-shopaholic/527
http://www.priceza.com/guide/Knowled
ge/infographic-how-to-choose-car-
insurance/727
What is Interactive Content
Marketing?
Video Traffic
eCommerce Growth in SEA
Video Content
Video is so core to the internet experience that entire platforms have
evolved from the format.
Source: Forbes
#4 More Visual & Video
eCommerce Growth in SEA
Online video is the fastest growing
content marketing trend
In 2015, videos grew in consumption the most, among all content
marketing types. Many are predicting that video will compose 70% of all
internet traffic, by 2017.
Source: Neil Patel
Video Traffic
https://www.youtube.com/watch?v=
px09aW0JVbc
https://www.youtube.com/watch?v=g
ptgP-Rx-To
#4 More Visual & Video
Ø Text content encourages us to ‘think’
Ø Video content prompts us to ‘feel’
Source: shakr.com
#4 More Visual & Video
eCommerce Growth in SEA
Live Streaming
Facebook jumping into the live
streaming arena, more users are likely to
appreciate content that is modeled
around live experiences.
YouTube too….
#4 More Visual & Video
eCommerce Growth in SEA
Facebook Live
Be creative and go
live often!
§ Hot Topics
§ Q&A
§ Interview
§ Demo
§ Behind the Scenes
#4 More Visual & Video
eCommerce Growth in SEA
Keep in mind!
When designing video and interactive
experiences, it’s imperative to
understand their audience and consider
the story your trying to tell to provide
more value.
S1: Story Telling
“The key is storytelling”
#5 Story Telling
#5 Story Telling
#5 Story Telling
https://www.youtube.com/watch?v=7o9gN49qCjE
https://www.youtube.com/watch?v=UIHPIESyIXM
Example Brand’s storytelling by short movie
Thank you!
Any Questions?
Presented	by:
Kittima Chanwattanasil
SEO	Content	Marketing	Executive
Sirirat Sriwan
Graphic	Designer

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Priceza eCommerce Talk 2 "Content Marketing Trends 2017"

  • 2. Focus in 2017 4Ms+1S Content Marketing Trends You Need To Know in 2017 #1 Mobile First #2 More Niche #3 Micro-Influencer #4 More Visual & Video #5 Story Telling
  • 3. #1 Mobile First M1: Mobile First
  • 4. Why Mobile First There are more people accessing your content on mobile devices than on desktops. Source: Forbes
  • 6. Why Mobile First Multi-tasker-type audience In China, there is even a phone lane for those whose attention is split between consuming content on their mobile phones or chatting, while also commuting. Source: Daily Mail
  • 7. #1 Mobile First How to Write Mobile First Content
  • 8. How to Write Mobile First Content eCommerce Growth in SEA Mobile Text Content: Keep It Short & Simple You need to keep your messages short in order to attract the attention of your mobile audience. Source: Dreamgrow
  • 9. eCommerce Growth in SEA Hard-Hitting Headlines The right title could pave the way for a clear-cut interesting piece of content. How to Write Mobile First Content Source: Dreamgrow
  • 10. eCommerce Growth in SEA Paragraphs Write shorter paragraphs. Going through a long paragraph leads to a loss of concentration on a mobile device. How to Write Mobile First Content Source: Dreamgrow
  • 11. Mobile First Content Use lots of images and sub- headlines to act as breaks and bookmarks. Image Scanning
  • 13. 68% of shoppers expect a consistent set of visual content across desktop and mobile devices. Invodo, 2016 Quality Mobile First Content
  • 14. #2 More Niche Why should people read your post instead of thousands of others? M2: More Niche
  • 15. #2 More Niche Serve a niche audience, and go deep into the rabbit hole. Niche Audience
  • 16. #2 More Niche Niche Topic How to HANDS ON Creative Thinking Exercise
  • 18. #3 Micro-Influencer It makes sense to work with a group of micro- influencers to further your reach, rather than one influencer who has an army of followers. This may take more time, but it will be worth it when the results come in. They can be more valuable in a number of ways. The changing face of influencers
  • 19. 85% of people trust content made by others more than they trust brands' content. #3 Micro-Influencer Source: Adweek
  • 20. Inspire consumers & audience to talk about you. #3 Micro-Influencer
  • 21. #4 More Visual & Video M4: More Visual and Video
  • 22. #4 More Visual & Video eCommerce Growth in SEA Visual When was the last time you saw an article without a photo? Content will be More Visual!
  • 23. The Importance of Visual Content eCommerce Growth in SEA Source: Dreamgrow
  • 24. eCommerce Growth in SEA People can find this type of content easier The Importance of Visual Content Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. Image Recognition Technology
  • 25. #4 More Visual & Video Interactive Content Finding ways to create interactive content will help you get more user engagement and more shares, which will lead to more traffic for your site and more brand exposure.
  • 26. What is Interactive Content Marketing? eCommerce Growth in SEA Interactive Content Source: Convince and convert
  • 27. #4 More Visual & Video What types of content are interactive?
  • 28. #4 More Visual & Video http://www.priceza.com/guide/Knowled ge/are-you-shopaholic/527 http://www.priceza.com/guide/Knowled ge/infographic-how-to-choose-car- insurance/727 What is Interactive Content Marketing?
  • 29. Video Traffic eCommerce Growth in SEA Video Content Video is so core to the internet experience that entire platforms have evolved from the format. Source: Forbes
  • 30. #4 More Visual & Video eCommerce Growth in SEA Online video is the fastest growing content marketing trend In 2015, videos grew in consumption the most, among all content marketing types. Many are predicting that video will compose 70% of all internet traffic, by 2017. Source: Neil Patel
  • 32. #4 More Visual & Video Ø Text content encourages us to ‘think’ Ø Video content prompts us to ‘feel’ Source: shakr.com
  • 33. #4 More Visual & Video eCommerce Growth in SEA Live Streaming Facebook jumping into the live streaming arena, more users are likely to appreciate content that is modeled around live experiences. YouTube too….
  • 34. #4 More Visual & Video eCommerce Growth in SEA Facebook Live Be creative and go live often! § Hot Topics § Q&A § Interview § Demo § Behind the Scenes
  • 35. #4 More Visual & Video eCommerce Growth in SEA Keep in mind! When designing video and interactive experiences, it’s imperative to understand their audience and consider the story your trying to tell to provide more value.
  • 36. S1: Story Telling “The key is storytelling” #5 Story Telling
  • 39. Thank you! Any Questions? Presented by: Kittima Chanwattanasil SEO Content Marketing Executive Sirirat Sriwan Graphic Designer