Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 2:30pm - 2:50pm
Where to begin? That is often times the hardest question of all. What is the first step that will lead to the next and the next and ultimately success without too many steps backwards? This session will offer insights into the decision-making process when evaluating and setting up a retention strategy, accompanied by a look at case results. What are the key considerations when initiating an app retargeting campaign, which audience segmentation strategy is optimal for your app, and how do you get the most out of your in-house user data? Global data and insights into re-engagement metrics shared by Pan Katsukis, CEO and Co-Founder of Remerge.
Jennifer Nguyen, Mobile Media Manager @ Electronic Arts
Pan Katsukis , CEO / Co-Founder @ Remerge
MAU Vegas 2016 — EA's Approach: How to Launch an Effective User Retention Strategy
CEO & Founder
Mobile Media Manager
How to Launch an
Source: Fiksu Index for March 2016
Cost Per Loyal User Index
“User acquisition hits all-time high”
Global app retention rate decreased 5% in 2015.
27% of games are only played once.
58% of users churn within the ﬁrst 30 days.
If a user doesn’t return after 7 days, there is a 60% chance
they never will.
Get analytics in
user ﬂow &
Look at where
& why your
Bad Example Good Example
After 1 hour
We miss you!
Didn’t complete tutorial
Tips to complete the tutorial
(with dynamic audience
84%of Remerge customers
run a dynamic setup
82%of Remerge customers
run with deep links
Get the new
Another App Your App
Deep link sends user to most relevant part of the app
Users at Risk
compared to regular
9%of Remerge impressions
are native ads
App logo & title
Relevant call to action
Description of app or oﬀer
Start testing to get buy-in from stakeholders
Leverage actionable data (identify areas of improvement &
successes to replicate)
Enhance your users’ experience through messaging
When it comes to tech, keep persisting (big wins =
Constantly test, reﬁne & reiterate
Key Takeaways for an