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How to Attract First Customer

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How to Attract the First Customer

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How to Attract First Customer

  1. 1. Do not copy or redistribute - May 15, 2018
  2. 2. 2Do not copy or redistribute - May 15, 2018 Purpose of the entrepreneur is to create a customer Peter Drucker
  3. 3. 3Do not copy or redistribute - May 15, 2018 Customer Discovery Cycle = science + engineering + art You can’t expect to set your vision and stick-to-it Build Measure Learn
  4. 4. 4Do not copy or redistribute - May 15, 2018 dating site => cryptology firm => location based pics => hot or not knockoff =>
  5. 5. 5Do not copy or redistribute - May 15, 2018 Entrepreneur = Business Experimentalist
  6. 6. 6Do not copy or redistribute - May 15, 2018 Entrepreneur = Business Experimentalist
  7. 7. 7Do not copy or redistribute - May 15, 2018 Entrepreneur = Business Experimentalist in Customer Discovery
  8. 8. 8Do not copy or redistribute - May 15, 2018 Startup = Growth
  9. 9. 9Do not copy or redistribute - May 15, 2018 How much growth then? Less than 1% per week = hair salon 5-7% per week = startup More than 10%+ per week = superstar (facebook, twitter, dropbox, instagram)
  10. 10. 10Do not copy or redistribute - May 15, 2018 Mass Demand is like the wind. It can not be created, it can only be found and channeled.
  11. 11. 11Do not copy or redistribute - May 15, 2018 What is valuable? What is missing? What can we do? PeterThiel win
  12. 12. 12Do not copy or redistribute - May 15, 2018 market problem size competition solution barriers idea service execution product
  13. 13. 13Do not copy or redistribute - May 15, 2018 Make something people want Paul Graham
  14. 14. 14Do not copy or redistribute - May 15, 2018 market problem potential competition solution barriers idea service execution Paul Graham make something
  15. 15. 15Do not copy or redistribute - May 15, 2018 market problem potential competition solution barriers idea service execution Paul Graham people want
  16. 16. 16Do not copy or redistribute - May 15, 2018 Knowing what People Want is harder than Making Something
  17. 17. 17Do not copy or redistribute - May 15, 2018 Rookie Mistake
  18. 18. 18Do not copy or redistribute - May 15, 2018 Better Path
  19. 19. 19Do not copy or redistribute - May 15, 2018 How does one get an Innovative Product Idea?
  20. 20. 20Do not copy or redistribute - May 15, 2018 Secret to get product ideas = don’t think of product ideas
  21. 21. 21Do not copy or redistribute - May 15, 2018 notice problems instead of thinking ideas
  22. 22. 22Do not copy or redistribute - May 15, 2018 The problems you understand best are ones that affect you personally
  23. 23. 23Do not copy or redistribute - May 15, 2018 Wozniak wanted a computer = Larry and Sergei couldn’t find = stuff online
  24. 24. 24Do not copy or redistribute - May 15, 2018 To solve others’ problems, find a way to make them your own
  25. 25. 25Do not copy or redistribute - May 15, 2018 Adora Cehung PhD candidate but left to pursue startup opportunities.
  26. 26. 26Do not copy or redistribute - May 15, 2018 How does one notice product-worthy problems? Painkiller Vitamins
  27. 27. 27Do not copy or redistribute - May 15, 2018 1. Hard 2. Schleppy 3. Unsexy 4. Frequent 5. Urgent
  28. 28. 28Do not copy or redistribute - May 15, 2018 hard to solve schleppy and unsexy problem felt frequently solution needed urgently
  29. 29. 29Do not copy or redistribute - May 15, 2018 Make something people want Paul Graham
  30. 30. 30Do not copy or redistribute - May 15, 2018 How do you choose your customer?
  31. 31. 31Do not copy or redistribute - May 15, 2018 aware they have a problem have been searching a solution hacked something together ideal customer
  32. 32. 32Do not copy or redistribute - May 15, 2018 aware they have a problem have been searching a solution hacked something together ideal customer
  33. 33. 33Do not copy or redistribute - May 15, 2018 aware they have a problem have been searching a solution hacked something together ideal customer
  34. 34. 34Do not copy or redistribute - May 15, 2018 Mass Demand is like the wind. It can not be created, it can only be found and channeled.
  35. 35. 35Do not copy or redistribute - May 15, 2018 Tell a Compelling Story that people can relate
  36. 36. 36Do not copy or redistribute - May 15, 2018
  37. 37. 37Do not copy or redistribute - May 15, 2018 Growth Hacking: Building a sustainable, automated and cost efficient marketing machine
  38. 38. 38Do not copy or redistribute - May 15, 2018 PS: I LoveYou. GetYour Free Email at Hotmail.
  39. 39. 39Do not copy or redistribute - May 15, 2018 Dropbox Refer a Friend Pay with a Social Post Add Natural Virality to the Product ProductViralization
  40. 40. 40Do not copy or redistribute - May 15, 2018 ProductViralization The Best is to add viral features to your product. But, some products are inherently more suitable for that purpose.
  41. 41. 41Do not copy or redistribute - May 15, 2018 Airbnb piggybacking Craigslist.. Not sustainable in the long term But all can piggyback on the social media conversation
  42. 42. 42Do not copy or redistribute - May 15, 2018 Piggyback on the conversation directly
  43. 43. 43Do not copy or redistribute - May 15, 2018 Piggyback on the conversation directly
  44. 44. 44Do not copy or redistribute - May 15, 2018 Piggyback on the conversation indirectly
  45. 45. 45Do not copy or redistribute - May 15, 2018 Piggyback on the conversation indirectly
  46. 46. 46Do not copy or redistribute - May 15, 2018 Start small and grow in concentric circles
  47. 47. 47Do not copy or redistribute - May 15, 2018 If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman

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