Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nate Chanchareon - Haupcar

109 views

Published on

CSA Conference 2018

Published in: Business
  • Be the first to comment

  • Be the first to like this

Nate Chanchareon - Haupcar

  1. 1. | Mobility for Everyone Carsharing Innovations and Growth - Worldwide Nate Chanchareon Chief Commercial Officer HAUP October 17, 2018 Paris, France The First Carsharing Platform in Thailand
  2. 2. URBANIZATION in BANGKOK, THAILAND
  3. 3. BANGKOK COMMUTERS IN 10 YEARS
  4. 4. Strictly Confidential
  5. 5. Carshare platform Revenue shared fees Carsharing fees Haupcar Business Model |Technology and platform fees Fleet operator Carshare users System fees 100% 70% Strictly ConfidentialStrictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD
  6. 6. Price comparison ($ vs. $$$) Nearest location (5meters vs. 100 meters) Ecosystem (Parking , Charging, Business Partners) System Sharing (Various modes of transport) P2P Haupcar Business Strategy |Integrated Carsharing Fleet Operators Platform Strictly ConfidentialStrictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD Electric Motorbike Sharing
  7. 7. JUN Pilot at Hubba Thailand Launch Campus at Thammasat University AUG 2016 EV Carsharing Program with BMW, Schneider, KMUTT DEC Launch condo carsharing with Ananda Development FE B2017 Launch corporate carsharing with ASAP Car- rental JU N Launch condo carsharing with Sansiri Development SE P Launch condo carsharing with Origin Development MAR 2018 EV Charging Development (EVAT) JUN Previous Projects Accomplishments |Partnership and Haup in Media Strictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD
  8. 8. Smart Urban Living Thammasat University Rangsit University Kasetsart University Bangkok University Silpakorn University Assumption University King Mongkut University Mahidol University Smart Campus Strictly Confidential Smart Offices and Community 4 CITIES | 200 locations Team Pain point Value Innovation Model Strategy NPD
  9. 9. Haup Stations/Potential One-Way Stations Partnership with Commercial Spaces Partnership with Commercial Spaces (Existing and Potential Partners) - Tesco Lotus - Central Group - Future Park Shopping Mall ***User marketing campaign to attract new traffic to commercial and shopping malls
  10. 10. Strictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD
  11. 11. Electrification of carsharing |Partnership with BMW and Schneider Strictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD
  12. 12. Market ModelDriving Behavior Analysis for One-way Zoning |Geodata analysis base on station, trips, and user data Using station, trip, user data to Find out driving pattern. Python, ArcGIS, and Geodata analysis Strictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD
  13. 13. Connect User Data Mapping Using real-time app location data we can Find new carsharing stations effectively. Besides this information, we also perform qualitative analysis and analyze general information such as population density, demographic, car-ownership rates to analyze the potential areas for carsharing stations Strictly ConfidentialTeam Pain point Value Innovation Model Strategy NPD
  14. 14. USERS OPENED HAUP
  15. 15. USERS OPENED HAUP
  16. 16. USER ANALYS
  17. 17. Land-use characteristic Arrival time Amount of time Trip chain of Activity and Location
  18. 18. USERS LOCATION USER ANALYSIS DRIVER BEHAVIOR ANALYSIS TRIP CHAIN ACTIVITY
  19. 19. Thank you!

×