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Great experiences depend on a large number of interdependent factors, some which can be controlled, others not.
I will look at some of the unique aspects of the London 2012 Olympic and Paralympic games and how with very little time and resource, a small but passionate team was able to make a big impact, not just for the 11m ticket holders but also on the organisation and the global audience.
I'll also share how we made continual improvements from opening to closing ceremonies helping to deliver Britain’s personal best.
This is my story of the first OCOG to explicitly design and deliver a spectator experience for the World's greatest sporting event.