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2
Once upon a time……..
3
They couldn’t tell one
consumer from the other
Consumers were a
faceless crowd to brands
4
Brands dished out content to
consumers all at once and
consumers had no say in what
they were served
5
What happened next….
6
Consumers drifted away
or lost interest
7
Because the content was neither
relevant nor engaging to them
8
Fast forward to
present time
9
The Human Era
11
12
1
3
EARNEDEARNED
TRUST + CREDIBILITYTRUST + CREDIBILITY
MUST BE
Our mission
Connect the worlds
professionals to make
them more productive and
successful
15
Members
come
first
* 2014 member number as of September 30, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
32M
330M+
Profe...
Our Value Proposition
The professional profile
of record
Connect all of the world's
professionals
Identity Networks Knowle...
18
LinkedIn Marketing Solutions’ mission
Be the most effective platform
for marketers to engage with
the right professiona...
19Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data f...
Brands Audience
Content
RelationshipsRelationships
21
Social networks are now the dominate portals for
discovering content
Content
Through the
buying cycle
60%
22
What content
should I share…..
Benefits they experience by consuming content on LinkedIn
Enhances
Knowledge
Strengthens
Networks
Boosts
Personas
Keeping ...
And think Mobile!
Mobile Traffic
26
“It has been found that the less an
advertisement looks like an
advertisement, and the more it
looks like an editorial,...
27
Sponsored Updates
Start with the Who Be helpful Be everywhere
What it
means
to you…
29
Marcel Molenaar
Head of Marketing Solutions Benelux
nl.linkedin.com/in/molenaarm
@mlnr
Linked in Marketingcongres Marcel Molenaar Linkedin 2 maart 2015
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Linked in Marketingcongres Marcel Molenaar Linkedin 2 maart 2015

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Linked in Marketingcongres Marcel Molenaar Linkedin 2 maart 2015

  1. 1. 2 Once upon a time……..
  2. 2. 3 They couldn’t tell one consumer from the other Consumers were a faceless crowd to brands
  3. 3. 4 Brands dished out content to consumers all at once and consumers had no say in what they were served
  4. 4. 5 What happened next….
  5. 5. 6 Consumers drifted away or lost interest
  6. 6. 7 Because the content was neither relevant nor engaging to them
  7. 7. 8 Fast forward to present time
  8. 8. 9
  9. 9. The Human Era
  10. 10. 11
  11. 11. 12
  12. 12. 1 3 EARNEDEARNED TRUST + CREDIBILITYTRUST + CREDIBILITY MUST BE
  13. 13. Our mission Connect the worlds professionals to make them more productive and successful
  14. 14. 15 Members come first
  15. 15. * 2014 member number as of September 30, 2014 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014* 32M 330M+ Professionals join daily
  16. 16. Our Value Proposition The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
  17. 17. 18 LinkedIn Marketing Solutions’ mission Be the most effective platform for marketers to engage with the right professionals
  18. 18. 19Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US Members worldwide More business decision makers than comparable business sites Higher buying power index vs. comparable business and social sites HELPING YOU SCALE THE RIGHT AUDIENCE
  19. 19. Brands Audience Content RelationshipsRelationships
  20. 20. 21 Social networks are now the dominate portals for discovering content Content
  21. 21. Through the buying cycle 60% 22
  22. 22. What content should I share…..
  23. 23. Benefits they experience by consuming content on LinkedIn Enhances Knowledge Strengthens Networks Boosts Personas Keeping up with industry News Discover new ideas within industry Build relationships with colleagues/clients Spark conversations Build professional reputation Improve current job skills 77% 71% 62% 43% 55% 39%
  24. 24. And think Mobile! Mobile Traffic
  25. 25. 26 “It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” David Ogilvy
  26. 26. 27 Sponsored Updates
  27. 27. Start with the Who Be helpful Be everywhere What it means to you…
  28. 28. 29
  29. 29. Marcel Molenaar Head of Marketing Solutions Benelux nl.linkedin.com/in/molenaarm @mlnr

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