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Shannon Distel
www.livelylibrarian.com
www.twitter.com/livelylibrarian
http://instagram.com/livelylibrarian

Why oh’ why?
 Connect and network with
volunteers, donors, clients.
 Instant results and
engagement about your
organiz...
Source

Facebook
 Friends & family
first.
 Users have
“profiles”.
 Businesses &
organizations have
“pages”.
 Updates, photo
...

Twitter
 Tweets-140 characters
or less.
 Over 500 million tweets
per day.
 78% are mobile users.
 Worldwide audience...

Instagram
 Mobile photo & video
sharing (15 sec).
 400 million users.
 Over 40 billion photos
shared.
 86% of World’...

 You need to use it to know it.
 Take into consideration:
 Which platforms are your family and friends using?
 What ...

Your Profile
 Create a profile that reflects who you are.
 Yes you really need to use photos.
 Include your website U...
Content is Queen
Inform Humor Visual Stories
The Rule of Third’s The 3 A’s

How to use the #
 Used to identify a
keyword.
 You can create your
own.
 #ArlingtonHeights
 www.hashtags.org
 #nonp...

Do’s Dont’s
 Do be authentic.
 Share good news and
congratulate others.
 Ask your followers
questions.
 ALWAYS addre...

Facebook
•Best times: Weekdays 6:00-8:00am and 2:00-5:00pm
•Worst times: Weekends 10:00pm-4:00am
Twitter
•Best times: We...
Source
Hootsuite

Questions?
Developing Your Social Media Presence
Developing Your Social Media Presence
Developing Your Social Media Presence
Developing Your Social Media Presence
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Developing Your Social Media Presence

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Social media for nonprofits.

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Developing Your Social Media Presence

  1. 1. Shannon Distel www.livelylibrarian.com www.twitter.com/livelylibrarian http://instagram.com/livelylibrarian
  2. 2.  Why oh’ why?  Connect and network with volunteers, donors, clients.  Instant results and engagement about your organization, services and products.  News. You’ll read about it on social media first.  Visual sharing engages users.  Utilize for customer service and technical support.  More
  3. 3. Source
  4. 4.  Facebook  Friends & family first.  Users have “profiles”.  Businesses & organizations have “pages”.  Updates, photo sharing, contests, customer service, events.
  5. 5.  Twitter  Tweets-140 characters or less.  Over 500 million tweets per day.  78% are mobile users.  Worldwide audience.  Share photos, links, videos, updates.  Customer service & testimonials. Source
  6. 6.  Instagram  Mobile photo & video sharing (15 sec).  400 million users.  Over 40 billion photos shared.  86% of World’s top brands use Instagram.  15 times more engagement than Facebook, Twitter or Google+ SourceSource
  7. 7.   You need to use it to know it.  Take into consideration:  Which platforms are your family and friends using?  What devices will you use?  Phone  Tablet  Desktop  How much time do you want to spend on social media?  What is your strategy/purpose?  Representative  Expert  Identify your brand, your audience and your goals. Which One?
  8. 8.  Your Profile  Create a profile that reflects who you are.  Yes you really need to use photos.  Include your website URL.  Create. Share. Reply. Engage.
  9. 9. Content is Queen Inform Humor Visual Stories
  10. 10. The Rule of Third’s The 3 A’s
  11. 11.  How to use the #  Used to identify a keyword.  You can create your own.  #ArlingtonHeights  www.hashtags.org  #nonprofit  #business  #jobs  #Chicago  #news  #volunteers
  12. 12.  Do’s Dont’s  Do be authentic.  Share good news and congratulate others.  Ask your followers questions.  ALWAYS address comments/complaints. Really, always.  Remember your audience, social media is a public forum.  Social media is not the forum to share your views on politics or religion.  Don’t join or follow accounts that may be considered unprofessional or inappropriate.  Don’t create social media accounts & ignore them.  Don’t break major news on social media without informing staff, volunteers & funders.
  13. 13.  Facebook •Best times: Weekdays 6:00-8:00am and 2:00-5:00pm •Worst times: Weekends 10:00pm-4:00am Twitter •Best times: Weekends 1:00-3:00 pm •Worst times: 8:00pm-8:00am Instagram •Best times: 7:00-9:00am and 5:00-7:00pm •Worst times: 9:00-11:00am and 2:00-5:00pm When to Share Source
  14. 14. Source
  15. 15. Hootsuite
  16. 16.  Questions?

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