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User Experience

Notes from the field
General Assembly @ga_la
November 22, 2014
@thinknow
Lane Halley
lane@lanehalley.com
@thinknow
@thinknow
Lessons learned
@thinknow
• Trends in the UX profession
• Why we need UX people
• Finding your place
Today I’d like to talk about
@thinknow
What questions do you
have for me?
@thinknow


The way we 

work now
@thinknow
“Software is 

eating the world.”
Marc Andreessen
flickr.com/photos/joi
@thinknow
✦
More businesses moving online
✦
Broadband internet
✦
Connected devices (smartphones)
✦
Low start up costs
A di...
@thinknow
The most expensive

features you build
are the ones your 

customers don’t use.
@thinknow
Every product has 

a user experience


whether you plan

it or not.
@thinknow
“Every product 

decision is a

UX decision.”
Josh Seiden
@thinknow
You can’t just “hit it
with the pretty stick”
flickr.com/photos/aleca_99
@thinknow
Design Thinking
empathy, creativity and rationality
Agile Development
self-organizing teams, quality code, itera...
@thinknow
Design Thinking
diverge converge diverge converge
interpret ideatediscover evolveexperimen
@thinknowImage credit: http://www.mountaingoatsoftware.com/
Agile Development (Scrum)
@thinknow
flickr.com/
photos/joi
“ “
flickr.com/photos/betsyweber
@thinknowRedrawn from http://theleanstartup.com/principles
Lean Startup Cycle
@thinknow
Learning experiments
Iterative design & delivery
Collaborative teams
different patterns of generalists and speci...
@thinknow


Finding 

Your Place

@thinknow
• Huge, connected device landscape
• Every company is a digital company
• We create businesses, not just SW
• A ...
@thinknow
User advocate
Strategist
Design advocate
Facilitator
Synthesizer
The UX Designer’s Role
Problem-solver
Maker
Gen...
@thinknow
What’s your skill set?
@thinknowDan	
  Saffer	
  “	
  The	
  disciplines-­‐of-­‐user-­‐experience”
A wide field
@thinknow
MARKUP'/'
CODE'
PRODUCT'
DESIGN'
VISUAL'
DESIGN'
What’s your focus?
@thinknow
MARKUP'/'
CODE'
PRODUCT'
DESIGN'
VISUAL'
DESIGN'
UNICORN'
The elusive unicorn
@thinknow
Different work styles
Many%
domains%
One%
domain%
Roles%&%
special2es%
Generalist%
Startup%In9house%
Agency% Fre...
@thinknow
Discussion
@thinknow
Lane Halley
lane@lanehalley.com
THANK YOU
@thinknow
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User Experience: Notes from the field

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My talk to the General Assembly User Experience Design Immersive class in downtown Los Angeles November 22, 2014.

https://generalassemb.ly/education/user-experience-design

Published in: Education
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User Experience: Notes from the field

  1. 1. User Experience
 Notes from the field General Assembly @ga_la November 22, 2014
  2. 2. @thinknow Lane Halley lane@lanehalley.com @thinknow
  3. 3. @thinknow Lessons learned
  4. 4. @thinknow • Trends in the UX profession • Why we need UX people • Finding your place Today I’d like to talk about
  5. 5. @thinknow What questions do you have for me?
  6. 6. @thinknow 
 The way we 
 work now
  7. 7. @thinknow “Software is 
 eating the world.” Marc Andreessen flickr.com/photos/joi
  8. 8. @thinknow ✦ More businesses moving online ✦ Broadband internet ✦ Connected devices (smartphones) ✦ Low start up costs A digitally wired global economy
  9. 9. @thinknow The most expensive
 features you build are the ones your 
 customers don’t use.
  10. 10. @thinknow Every product has 
 a user experience 
 whether you plan
 it or not.
  11. 11. @thinknow “Every product 
 decision is a
 UX decision.” Josh Seiden
  12. 12. @thinknow You can’t just “hit it with the pretty stick” flickr.com/photos/aleca_99
  13. 13. @thinknow Design Thinking empathy, creativity and rationality Agile Development self-organizing teams, quality code, iterative & incremental delivery Lean Startup products people want, learning experiments
  14. 14. @thinknow Design Thinking diverge converge diverge converge interpret ideatediscover evolveexperimen
  15. 15. @thinknowImage credit: http://www.mountaingoatsoftware.com/ Agile Development (Scrum)
  16. 16. @thinknow flickr.com/ photos/joi “ “ flickr.com/photos/betsyweber
  17. 17. @thinknowRedrawn from http://theleanstartup.com/principles Lean Startup Cycle
  18. 18. @thinknow Learning experiments Iterative design & delivery Collaborative teams different patterns of generalists and specialists Customer information rich information about customer behavior
  19. 19. @thinknow 
 Finding 
 Your Place

  20. 20. @thinknow • Huge, connected device landscape • Every company is a digital company • We create businesses, not just SW • A good user experience must span all touchpoints A great opportunity for UX
  21. 21. @thinknow User advocate Strategist Design advocate Facilitator Synthesizer The UX Designer’s Role Problem-solver Maker Generator Trainer Conscience
  22. 22. @thinknow What’s your skill set?
  23. 23. @thinknowDan  Saffer  “  The  disciplines-­‐of-­‐user-­‐experience” A wide field
  24. 24. @thinknow MARKUP'/' CODE' PRODUCT' DESIGN' VISUAL' DESIGN' What’s your focus?
  25. 25. @thinknow MARKUP'/' CODE' PRODUCT' DESIGN' VISUAL' DESIGN' UNICORN' The elusive unicorn
  26. 26. @thinknow Different work styles Many% domains% One% domain% Roles%&% special2es% Generalist% Startup%In9house% Agency% Freelance%
  27. 27. @thinknow Discussion
  28. 28. @thinknow Lane Halley lane@lanehalley.com THANK YOU @thinknow

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