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Meetings – business beyond tourism-the dutch and the swedish. Henric Von Arnold.

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Meetings – business beyond tourism

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Meetings – business beyond tourism-the dutch and the swedish. Henric Von Arnold.

  1. 1. Sharing the idea of excellence.
  2. 2. Meetings | Business Beyond Tourism Göteborg | Sweden | 17.03.2016 17.03.2016 Göteborg 3© ENITED
  3. 3. A meeting could be ... 17.03.2016 Göteborg 5© ENITED
  4. 4. Venues Hotels PCO CVB Transport DMC F&B Attractions A service industry. 17.03.2016 Göteborg 6© ENITED
  5. 5. Global competition. 17.03.2016 Göteborg 7© ENITED
  6. 6. Impact of meetings Knowledge Bed nights Jobs Taxes 17.03.2016 Göteborg 11© ENITED
  7. 7. Denmark. 188,000 meetings 6,9 million delegates Euro 2,8 billion turnover Euro 1,26 billion in delegate spending Euro 0,5 billion from international delegates Euro 0,6 billion Income tax 38,000 full time jobs UNWTO Denmark 2011 17.03.2016 Göteborg
  8. 8. Sweden. Euro 5,0 billion turnover–at least, by extrapolating the Danish figures. (Henrik von Arnold 2016)
  9. 9. Delegate spending. * Euro 150 | day is the delegate fee (70-80% stays at the destination) 17.03.2016 Göteborg 13© ENITED Type of visitor Daily spending | Euros Leisure 100 Local delegate 200* National delegate 300* International delegate 500* Participant at a corporate meeting >600
  10. 10. Distribution of delegate spendings 48% 25% 14% 6% 5% 2% Hotel F & B Shopping Local transp. Entertainment Misc. 17.03.2016 Göteborg 14© ENITED
  11. 11. Delegates view on Stockholm as a meeting destination? 2 3 4 5 Transport facilities to destination Transport facilities at destination Transport from the airport Value for money Getting by in English Service level in taxis Budget Accommodation Green spaces Service level restaurants Accommodation Restaurants Shopping Tourist sights Entertainment Importance versus Grading Importance Grade 17.03.2016 Göteborg 15© ENITED
  12. 12. Changing client needs.
  13. 13. Past - Infrastructure. Now + WOW factor. Soon + Circle of competence. 17.03.2016 Göteborg 17© ENITED
  14. 14. Change of destinations behaviour
  15. 15. Hearts. Brains. Money. 17.03.2016 Göteborg 21© ENITED
  16. 16. Tourism? Destination development? 17.03.2016 Göteborg 19© ENITED
  17. 17. “A historic new partnership between the Australian government and the AACB that recognizes international business events as an integral part of the government’s economic diplomacy agenda”.
  18. 18. From chasing number of bed nights to attracting talents and investments.
  19. 19. Creating own meetings. Creating communities. Creating incentives. Increasing involvement. 17.03.2016 Göteborg 22© ENITED
  20. 20. Partnership.
  21. 21. Lund Convention Bureau is contributing to the development and marketing of the city by attracting national and international meetings. Lund Tourism & Business Development Agency. 17.03.2016 Göteborg 23© ENITED
  22. 22. Triple Helix (Quintuple Helix) LOREM IPSUM CITY BUSINESS UNIVERSITYCITIZENS NGO JOINT RESOURCESJOINT VISION 17.03.2016 Göteborg 20© ENITED
  23. 23. Swedish Network of Convention Bureaus and their stakeholders are setting a new agenda
  24. 24. A meeting is a tool.
  25. 25. Attracting talents Attracting innovations Attracting investors Attracting knowledge Knowledge transfer Intercultural understanding 17.03.2016 Göteborg 23© ENITED
  26. 26. „Appeals for sustainable growth“ (IVA – report to the government November 2015: „Attraktionskraft för hållbar tillväxt“) 17.03.2016 Göteborg 23© ENITED
  27. 27. Image talks and Knowledge talks at IMEX and IBTM World 17.03.2016 Göteborg 23© ENITED
  28. 28. National coordinating function for the Swedish meetings industry
  29. 29. How to measure? 17.03.2016 Göteborg 24© ENITED
  30. 30. 17.03.2016 Göteborg 28© ENITED
  31. 31. To meet Sleep Meeting infra- structure The one- stop shop Travel from hotel to venue Gala evening Eat & drink Technical visits Facilitators. We make it happen. 17.03.2016 Göteborg 6© ENITED Testing a product Party
  32. 32. To take away.
  33. 33. Contact ENITED Business Events GmbH Gilgegasse 11/14 A – 1090 Vienna p: +43 (1) 3895631-0 f: +43 (1) 3895631-22 m: welcome@enited.eu www.enited.eu Member of EMBA | ICCA | PCMA

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