• Telemon is acquiring larger cohorts of customers.
• Newer cohorts have better retention. This suggests that the service is
improving and becoming more sticky.
Telemon is getting traction
January February March April May
Month of sign-up
Retention Rate Trends (monthly cohorts)
Cohort size 1-month retention rate 2-month retention rate 3-month retention rate 4-month retention rate
The January cohort is expected to generate a
CLV of $106
Expected CLV (January cohort)
• FB is the best acquisition channel. It has the highest 6-month CLV and best
ROAS. Although, it has the worse retention.
• The cost of acquiring a customer via FB is recovered in 1 month.
Improve retention for FB-acquired customers and
invest in FB ads to fuel growth
1 2 3 4 5 6
Retention Rate by Channel
Facebook ads Google Adwords Referral Overall
CLV and Retention by Channel
6-month LTV 6-month Retention Rate
Referral Overall Google
ROAS = CLV/CAC by Channel