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Telecom Inc.

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Telecom Inc.

  1. 1. Telecom Inc. by Marco Piras
  2. 2. • Telemon is acquiring larger cohorts of customers. • Newer cohorts have better retention. This suggests that the service is improving and becoming more sticky. Telemon is getting traction 40% 60% 80% 0 200 400 600 800 January February March April May Month of sign-up Retention Rate Trends (monthly cohorts) Cohort size 1-month retention rate 2-month retention rate 3-month retention rate 4-month retention rate
  3. 3. The January cohort is expected to generate a CLV of $106 $106 $0 $40 $80 $120 Expected CLV (January cohort)
  4. 4. • FB is the best acquisition channel. It has the highest 6-month CLV and best ROAS. Although, it has the worse retention. • The cost of acquiring a customer via FB is recovered in 1 month. Improve retention for FB-acquired customers and invest in FB ads to fuel growth 20% 40% 60% 80% 100% 1 2 3 4 5 6 Retention Rate by Channel Facebook ads Google Adwords Referral Overall 0% 20% 40% 60% 80% $- $20 $40 $60 $80 Facebook ads Google Adwords Referral CLV and Retention by Channel 6-month LTV 6-month Retention Rate $0 $1 $2 $3 $4 $5 Facebook ads Referral Overall Google Adwords ROAS = CLV/CAC by Channel

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